სულხან ღლონტი: აჭარის რეალური ტურისტული პოტენციალის ათვისება ახლა იწყება
ნინო ცხვარაძე 591 98 24 30
`baTums~ – ase hqvia videorgols, romelic aWaris turizmisa da kurortebis departamentma gasuli wlis miwuruls gadaiRo. teqstisa da musikis avtori niaz diasamiZea. saimijo videorgolma baTumelebis (da ara marto) mowoneba daimsaxura. mniSvnelovania isic, rom bolo 11 Tvis monacemebiT aWaras milion-naxevramde ucxoeli vizitiori stumrobda. regionis mTavrobis politika aseTia – aWara oTxive sezonze unda iyos turistebisTvis mimzidveli.
rogori iyo 2017 weli regionisTvis turistuli TvalsazrisiT da ras gegmavs mimdinare wels turizmisa da kurortebis departamenti – am da sxva saintereso sakiTxebze departamentis Tavmjdomare sulxan Rlonti gvesaubra.
– batono sulxan, turizmis departamentma 2017 weli axali saimijo videorgoliT daasrula. udavod lamazi klipia. ra molodini gaqvT am videorgolisgan, ra Tanxa dajda misi gadaReba. aqve minda giTxraT, opozicia xSirad apelirebs, rom msgavsi videorgolebi mxolod wyalSi gadayrili fulia da sxva araferi…
– es iyo videorgoli, romelic gadaviReT Sida turizmis stimulirebisTvis, mas unda warmoeCina baTumi da baTumelebi, anu cocxali qalaqi im adamianebiT, romlebic qmnian qalaqs da im energetikas, romelic ase Zalian moswons baTumis stumrebs. proeqtis Rirebuleba 30 000 lari iyo. vinc cotaTi mainc erkveva videorgolebis gadaRebis specifikaSi, yvelam icis, rom es Zalian mcire Tanxaa. ZiriTadi molodini aris is, rac nebismieri sareklamo kampaniis dros – gaaCinos meti interesi baTumis (aWaris) mimarT da ganawyos adamianebi pozitiurad. am konkretuli videorgolis daniSnulebac es iyo. rogorc reklamis specialistebi Tvlian – Zalian warmatebuli proeqtia.
– sul ramdeni saimijo videorgolia momzadebuli aWaraze da ucxoeTis romel qveynebSi naxuloben klipebs? turizmis popularizacias ramdenad uwyobs xels saimijo videorgolebi?
– wels, saboloo jamSi sxvadasxva koncefciis da sxvadasxva auditoriaze gaTvlili 5 videorgoli gadaviReT. maTgan erTma `aWaris ferebi~ Savi zRvis saerTaSoriso sareklamo festivalze brinjaos prizic miiRo. kritika aris mravali saxis, manamde ambobdnen, rom wlebia aWaraze ar gadaRebula videorgoli, gadaviReT da raRac nawilma Tqva – ratom gadaiRes, es xom garkveuli Tanxebi jdebao. Cven Camoyalibebulebi varT da viciT, rasac vakeTebT – es aris aucilebeli, turistuli bazari Zalian pretenziulia da gajerebuli sxvadasxva produqtiT. Tu saWiro dros saWiro gzavnils ar sTavazob momxmarebels da amas yvelafers ar akeTeb maRali intensivobiT, momxmarebeli (am SemTxvevaSi turisti) giviwyebs, aRar axsovxar, naklebi turisti ki nakleb Semosavals niSnavs Cveni qveynisTvis da Cveni regionisTvis, Sesabamisad, vapirebT maRali samoqmedo ritmiT gavagrZeloT sareklamo kampaniebi samizne qveynebSi, aseTi ki 16-ia. Sida turizmic aseve umniSvnelovanesia. Cveni kampaniebi wels pirvelad iyo iseT satelevizio platformebze, rogorebicaa sieneni, bibisi, evroniusi. garda samizne qveynebisa, 158 qveynis mosaxleobas, Cveni kampaniebis Sedegad, hqonda saSualeba, mieRo informacia saqarTvelos, Cveni regionisa da baTumis Sesaxeb.
– TiTqmis erTi welia, turizmis departaments xelmZRvanelobT. ra gakeTda am xnis ganmavlobaSi, rogori iyo gasuli 2017 weli turistuli TvalsazrisiT?
– is, rac turizmis sferoSi gakeTda, ar iyo mxolod turizmis departamentis damsaxureba. Cven gvaqvs kanoniT dadgenili kompetenciebi da mas ar vcdebiT. zogadad, infrastruqturis kuTxiT, turizmisTvis bevri ram gakeTda. aWaris mTavrobis politikiT turizmi erT-erTi pirveli prioritetia da sworicaa. 2019-2020 wlebi gadamwyveti iqneba strategiuli turistuli infrastruqturis srulyofis TvalsazrisiT. aq gamovyofdi goderZisa da gomardulis mimarTulebiT ganxorcielebul, mimdinare da dagegmil proeqtebs. isini maRalmTian aWaraSi axal ekonomikur dRis wesrigs Seqmnis, rac pozitiurad aisaxeba mosaxleobaze. konkretulad departaments rac Seexeba, Cven, pirvelad 2017 wels 16 samizne qveyanaSi vawarmoeT sareklamo kampania. samizne qveynebis 32 wamyvan qalaqSi gvqonda OUgare sareklamo kampania. daviwyeT axali proeqti `turizmis ganviTarebis skola~, romelic turistuli cnobierebis amaRlebisa da saganmanaTleblo kuTxiT Zalian bevrs akeTebs mTian aWaraSi, ufro konkretulad, saojaxo sastumroebis mepatroneTaTvis. gamoveciT gidis saxelmZRvanelo, romelic gidebis problemas, bunebrivia, srulad ver agvarebs (es imdenad didi problemaa), Tumca pirveli nabijebi gadaidga da ukve arsebobs akademiuri wreebis mier Seqmnili saxelmZRvanelo, romelic gidis profesiiT dainteresebul adamianebs gauadvilebs saqmes. es aris saxelmZRvanelo, romelSic gidis profesiisa da Cveni qveynisa da Cveni kuTxis istoriis Sesaxeb mecnieruli sizustiTaa gadmocemuli informacia. gadavamzadeT asobiT dainteresebuli moqalaqe da, vfiqrob, turizmi rogorc sfero, ufro popularuli gavxadeT. departamentis xelmZRvanelad daniSvnis dRes vTqvi, rom Cemi prioriteti aris mTa da misi popularizacia. movaxdineT axali turistuli marSrutebis markireba. erTi wlis ganmavlobaSi am kuTxiT, vfiqrob, Zalian kargi saqme gakeTda.
– ras akeTebs aWaris mTavroba da aWaris turizmis departamenti imisTvis, rom met turists hqondes Cvens regionSi Camosvlis survili da – ara mxolod zafxulSi. rogoria zamTris turistuli sezoni aWaraSi?
– aWaris mTavrobis strategia aris zustad is, rom regioni oTxive sezonze iyos mimzidveli turistuli mimarTuleba. yvela es kampania, infrastruqturuli samuSaoebi, saganmanaTleblo proeqtebi aris swored am strategiis nawili, romelmac saboloo jamSi unda moitanos turizmi oTxive sezonze. Cven kargad gvesmis, rom es erTi dRis amocana ar aris, magram yvela is nabiji, romelic idgmeba, zustad imisken aris mimarTuli, rom meti turisti movizidoT da amiT Cvens moqalaqeebs meti Semosavali movutanoT. dRes turizmis industriaSi konkurencia udidesia, es aris sfero, sadac ualternativo bazrebi aRar arsebobs. yvelaferi moitana Tanamedrove teqnologiebma da transportis xelmisawvdomobam, Sesabamisad, Tu ar iqnebi konkurentunariani, ubralod, ar iqnebi saintereso. rogorc ki Sen mimarT interesi klebulobs, Sen (qveyana, regioni) kargav Semosavals. amitom aris, rom reklamisTvis, aseve turistuli infrastruqturisTvis ixarjeba Tanxebi, magram daxarjuli Tanxa sinamdvileSi zRvaSi wveTia im kolosalur TanxebTan, romelic Cvens regionSi turizmidan Semodis.
– batono sulxan, `leograndSi~ dekemberSi datrialebulma tragediam mTeli saqarTvelo SeZra. momxdari ucxour mediaSic gaSuqda. Tqven imTaviTve aRniSneT, rom sastumros turizmis departamentis xarisxis niSani ar hqonda miniWebuli. ra mdgomareobaa regionSi ara mxolod saxanZro usafrTxoebis, aramed, zogadad, momsaxurebis donis TvalsazrisiT sastumroebsa da sazogadoebrivi TavSeyris adgilebSi?
– es iyo udidesi tragedia, romelic Cveni qalaqis istoriaSi darCeba udides tkivilad. turizmis departamentis saxeli maSin ramdenime arainformirebulma adamianma gaaJRera SecdomiT. samwuxarod, sastumroebis kontrolis ufleba turizmis departaments ar gaaCnia moqmedi kanonmdeblobiT. sastumros arc gaxsnis dros sWirdeba turizmis departamentis Tanxmoba da arc misi daxurvis ufleba aqvs, metic, dRes moqmedi kanonmdeblobiT, sastumroebis kontrolis ufleba ar aqvs arc saqarTvelos turizmis erovnul administracias da arc aWaris turizmis departaments, rac, vfiqrob, arasworia. arsebobs evropuli magaliTebi, Tundac xorvatiis, romelic Zalian warmatebulia am kuTxiT. sastumroebis kontrols da mudmiv monitorings iq axorcielebs turizmis saminitro, rac sworad mimaCnia. turizmis ganviTarebis im etapze, romelzec dRes Cveni regioni da qveyanaa, raRac tipis regulaciebi, vfiqrob, aucilebelia. aWaris umaRles sabWosTan am Temebze gvaqvs saubrebi, radgan kanonSi cvlilebebis Setana saqarTvelos parlamentis da aWaris umaRlesi sabWos prerogativaa. vfiqrob, 2018 wels am kuTxiT cvlilebebi iqneba.
– dabolos, ra gegmebi gaqvT 2018 wlisTvis?
– siaxleebi, bunebrivia, aris. aWaras arasodes hqonia turizmis ganviTarebis grZelvadiani strategia, Cven masze vmuSaobT, warmatebuli evropuli magaliTebis gaTvaliswinebiT. 2018-2025 wlebis regionis turizmis ganviTarebis strategia iqneba dokumenti – ZiriTadi gzamkvlevi am sferoSi. man srulad unda gansazRvros aWaris turistuli potenciali, romlis realuri aTviseba axla iwyeba (vgulisxmob zRvasTan erTad mTis potencials). es iqneba saxelmZRvanelo dokumenti – yvela municipalitetis turistuli resursis aRweriT da maTi maqsimaluri aTvisebiT. strategiasTan erTad iqneba samoqmedo gegmac, romelic kidev ufro efeqturs gaxdis saxelmwifosa da kerZo seqtoris erTobliv moqmedebebs imisaTvis, rom aWaraSi turizmi oTxive sezonze mimzidveli iyos da man maqsimaluri Semosavali moutanos mosaxleobas. amasTan, Cvens samizne qveynebs vamatebT did britaneTs, romlis moqalaqeebi did interess iCenen saqarTvelos da maT Soris, Cveni regionis mimarT. imisaTvis, rom mxolod Cveni regioniT dainteresebul tradiciul qveynebze ar viyoT damokidebuli, Zalian did yuradRebas vuTmobT bazrebis diversificirebas da evropul bazrebze intensiurad vmuSaobT. am kuTxiT 16 qveyanaSi gagrZeldeba kampaniebi biujetiT dadgenili parametrebis Sesabamisad.
