ვისი შეფასების შედეგად გავა ჩვენი ქვეყნის სამზარეულო სულ სხვა დონეზე?
ირმა ცეცხლაძე 27 48 93
zRvis sezonis dasasruls `goemio-jorjias~ damfuZneblebma saqarTveloSi mia kupravam da paata kutalaZem aWaraSi moawyves am brendis pompezuri prezentacia. saRamo gaimarTa cixisZiris teritoriis tropikul nawilSi ganlagebul sastumro `kastelo-mares~ restoranSi. mowveulTa Soris iyvnen baTumis meriis da aWaris mTavrobis warmomadgenlebi, jandacvisa da soflis meurneobis ministrebi. saRamo, romelsac fonad misdevda franguli simRerebi cocxali SesrulebiT, mihyavda `goemios~ warmomadgenels saqarTveloSi Jurnalist salome agiaSvils.
– dRes es gzamkvlevi aRiarebuli, gavleniani, avtoritetuli gamocemaa. igi ukve Tavad ayalibebs kvebis standartebs, radgan 2006 wlidan saerTaSoriso eqspansia daiwyo da 30-mde qveyanaSi (avstria, Sveicaria, germania, belgia, holandia, avstralia, iaponia, kanada, poloneTi, maroko da a.S.) adgilobriv enazea warmodgenili. saqarTveloSi vapirebT gamocemis ramdenime enaze gamoqveynebas, – ambobs mia kuprava da akonkretebs, ra datvirTva eqneba saerTaSoriso avtoritets Cveni mzareulebisaT-vis, – brendis Semosvla mniSvnelovania qveyanaSi kulinariisa da meRvineobis ganviTarebisaTvis, rac did sargebels moutans saqarTvelos.
igi Tvlis, rom es keTilganwyobili, inovaciuri brendi, ar aris agebuli kritikaze, radgan mxolod dadebiTis afiSirebiT da warmatebulebis popularizaciiT aRwevs Sedegs, rac dargis ganviTarebasa da kadrebis profesiul gazrdaSi gamoixateba. mia kupravas TqmiT, yvela ostats danaxva da Sefaseba sWirdeba, raTa daxvewos naxelavi da xelovnebis donemde aiyvanos sakuTari xeloba, rac gamoixateba individualuri xelweris SemuSavebasa da pirovnuli xedvis CamoyalibebaSi.
stumrebs sakmaod Taviseburi anu evropuli sufra gauwyves. meniuSi Sedioda yvelis asorti, cxlad damarinadebuli bostneulis salaTi Sebolili wiTeli bulgaruliT, cocxlad damarinadebuli Tevzi bostneuliT da bardis piureTi, xolo desertad miarTves aWaruli baqlava da leRvi. es yvelaferi warmodgenili iyo Zalian mcire zomebiT did TefSebze, erTi SexedviT qarTuli sufrisaTvis miuRebeli formiT, Tumca, sabolood, stumrebi Zalian kmayofilni darCnen.
– es aris jansaRi, swori kveba. racioni gaTvlilia mSier adamianze da warmoudgenelia ar danayrdes, Tumca amave dros, igi ar aris zedmetad damamZimebeli da ar Segeqmneba msgavsi sadilis miRebiT Warbi wonis saSiSroeba – ambobs erT-erTi stumari leila qiqava, romelic aRfrTovanebuli darCa am gamaspinZlebiT.
Jurnalisti salome agiaSvili ambobs, rom Tavidan mxolod msubuqad exmareboda qalbaton mias saRamoebis organizebaSi, Tumca, rodesac dainaxa rogori pozitiuri Sedegis motana SeuZlia msoflioSi cnobil am kompanias saqarTvelosTvis, Caeba mis popularizaciaSi. – imdenad miveCvieT saukuneebis ganmavlobaSi arsebul receptebs, arc ki vapirebT raimes Secvlas, maSin rodesac msoflio kulinaria ar dgas adgilze da viTardeba, – gviTxra salomem da xazi gausva im faqts, rom SarSan, saqarTvelosTan erTad, brends SeuerTda ruseTi, israeli, maldivisa da antaliis kunZulebi, wels ki dagegmilia maT ricxvs aTamde qveyana daematos.
– rogorc ki Seviswavle am brendis ZiriTadi moRvaweoba da misi miznebi, davrwmundi, saqarTvelosTvis aucilebelia msgavsi kompaniis arseboba, raTa gastronomiuli turizmi, romelic karga xania funqcionirebs msoflios qveynebSi, CvenTanac dainergos. aqve ar unda dagvaviwydes, rom qarTuli kerZebi, romliTac Tavi mogvwons, cota ufro sxva saxis gaformebas da mirTmevis wesis daxvewas saWiroebs, raTa miipyros saerTaSoriso, avtoritetuli gurmanebis yuradReba. mxolod maTi saTanado Sefasebis Sedegad gava Cveni qveynis samzareulo sul sxva doneze, – dasZina man.
– Tu SeiZleba daakonkreteT ras gulisxmobT?
– Tqven Tavad naxeT, rogor moitanes kerZebi, maTi gaformeba, TefSebis da Tavad kerZebis zomebi. adre msgavs sadilebs mxolod filmebSi Tu vxedavdiT, axla yvelaferi es Semodis saqarTveloSic da mimaCnia, rom xeli unda SevuwyoT brendis kidev ufro farTomasStabian RonisZiebebs.
– TbilisSi Catarda grandiozuli gala-RonisZieba, romelzec aWaris Sef-mzareulebic dajildovdnen.
– diax, aWaraSi anbanis koSkis, `Seratonis~ da `old-bulvaris~ restornebis samzareuloebma daimsaxura `goemios~ emblema, romelic ukve maT fasadebzea akruli. amiT isini miizidaven im evropel turistebs, vinc icis misi reputacia. Cveni gzamkvlevi `yviTel mzed~ aris cnobili gurmanebis wreSi da did pativs scemen profesionalebi. aRsaniSnavia isic, rom es brendi gamo-irCeva mravalferovnebiT. swored aman momca motivacia, mec gavmxdariyavi `goemios~ warmomadgeneli saqarTveloSi.
– ras gulisxmobT mravalferovnebaSi, sadilebis sxvadasxva menius?
– ara, gaformebas da sxvadasxva kontingentisTvis sadilebis mowyobas. magaliTad, fexburTelebs sxva meniu sWirdebaT, xolo samodelo saagentoebs – sul sxva.
– ratom SearCieT prezentaciisTvis cixisZiri?
– es ucxoeli JurnalistebisTvis mimzidveli adgili iyo. dameTanxmeT, rom Zalian lamazi, ^Tbili saRamo moewyo da stumrebic keTilganwyobiT dagvemSvidobnen. aqve aRvniSnav, rom Cveni sadilebi gaTvlilia gurmanebisTvis, maTTvis, vinc icis Wamis, gemos fasi.
– vin iyvnen am sadilis avtorebi?
– `goemios~ Sef-mzareulebi levan CxeiZe da SoTa fircxalaiSvili. aseve maT exmareboda andrei biCkovi, `kastelo-mares~ Sefi. minda giTxraT, rom marTlac kargad gaarTva Tavi andreim Cvens menius. ugemrielesi, eqskluziuri kerZebi SemogvTavazes. imitom gadavwyviteT aWaraSi brendis prezentacia, rom aqaurebisTvis ar yofiliyo ucxo `yviTeli mze~, romelic daxvdebaT zemoT CamoTvlili restornebis fasadebze. yvelam viciT, rom saqarTveloSi ar arsebobs kvalificiuri moTxovna gareT damzadebul sakvebze. CvenTan, ojaxSi, ufro gemrieli kerZebi mzaddeba, vidre feSenebelur restornebSi. xalxi iq imitom ki ar midis, gemrielad miirTvas, aramed – prestiJisa da garTobisaTvis. anomaliaa, magram faqtia. Cven gvqonda konsultaciebi am Temaze frang partniorebTan, dadginda, rom dRes Cven im etapze varT, romelzec iyo safrangeTi 60 wlis win, rodesac ojaxebi iyofoda, axalgazrdebi irCevdnen calke cxovrebas, saxlSi aRar sadilobdnen da Cndeboda moTxovna gareT kvebaze. swored am viTarebis gamosworebas isaxavs miznad brendis Semosvla.
mia kuprava eTanxmeba salomes da yveba, Tu ramdeni restorani Semowmda mas Semdeg, rac dafuZnda `goemio~ saqarTveloSi: `600 restornamde SeviswavleT, aqedan 250 eqspertulad Semowmda. SerCeulia 50 restorani, romelsac `goemios~ emblema gadaeca da gzamkvlevSi moxvda. sxvaTa Soris, swored Seswavlis procesSi davakvirdi, rom Cvens kulinariaSi arsebobs ingredientebi, romlebsac msoflioSi cnobili mzareulebi ar iyeneben an Tu iyeneben, Zalian mcire raodenobiT. uzarmazari potencialia, magram aSkaraa, rom CaxSulia da ar viTardeba. Cven 2015 wlidan vmuSaobT brendTan da pirveli gaxsna wels gveqneba. molaparakebebma waiRo didi dro. SevecadeT dagverwmunebina franguli mxare, rom saqarTveloSi arsebobs kulinariis ganviTarebis realuri potenciali. mogexsenebaT, dabali ganviTarebis qveynebSi aseTi brendi ar Sedis. zemoT vaxsene, rom servisi moikoWlebs, magram es ar aris mTavari, amas aswavli, cu-
dia, rom mravalferovani samzareulos miuxedavad, igi ganviTarebis mxriv dabal safexurze imyofeba. mecnierulad dasabuTebuli faqtia, rom saqarTvelo Rvinis samSobloa, Cveni uZvelesi qvevris Rvinoebi amis faqtobrivi dadasturebaa. swored es gaxda `goemios~ saqarTveloSi Semosvlis ZiriTadi gadamwyveti faqtori.~
qalbatoni mia Semdegnairad xsnis qulebis miniWebis sistemas: `Cvens gamWvirvalobas ganapirobebs saerTaSoriso Sefasebis Skala, romelic erTnairia yvela qveynisTvis. sul 20-quliani Sefasebis sistemaa, magram 20-ve qula aqamde mxolod or restorans mieniWa. ufro xSirad, maqsimumi, 13 qulaa. Sefasebisas 70% ekuTvnis sakvebis gemur Tvisebebs, xolo danarCeni nawildeba garemoze, dekorze, dizainze, servisze, manerebze da a.S. es kriteriumebi erTnairad moqmedebs rogorc saqarTveloSi, ise avstraliaSi Tu tokioSi, SeRavaTi aravis aqvs. swored amitom, Cveni klientebi gvendobian da Tuki yviTel gzamkvlevSi naxaven Cveni brendis aplikaciiT dajildoebul restorans, TvaldaxuWulebi Sevlen iq.~
rac Seexeba qarTul Rvinoebs, mia kuprava da misi meuRle paata kutalaZe usiamovnod gaocebuli darCenilan, rodesac aRmoaCines, rom safrangeTSi, saeqsporto bazarze gagzavnili samarko Rvinoebi, uvargisi aRmoCnda: `mokled rom vTqvaT, frang eqspertebs aq warmoebuli cudi Rvino hqondaT dagemovnebuli, magram Cveni daxmarebiT darwmundnen, rom saqarTveloSic aris bevri kargi Rvino. turistuli qveynisTvis problematuria is faqtic, rom qveyanaSi Camosul turistebs ver awvdian kvalificiur informacias, Tu sad SeiZleba daagemovnon saukeTeso qarTuli kerZebi da Rvino. es ki ufro mniSvnelovani faqtoria konkurentunarianobis gazrdisTvis, vidre gayidvebis zrda. klientebi aiZuleben kompaniebs, daakmayofilon maRali standarti SeTavazebuli produqciis xarisxsa da servisebSi. magaliTad, safrangeTsa da italiaSi Rvinis didi raodenobiT moxmareba ukavSirdeba Rvinis specifikis Rrma codnas. momavali wlidan vapirebT daviwyoT Gault&Millau turebi, rac Cveni regionebis kulinariuli potencialis aRmoCenas da revoluciuri procesebisaTvis biZgis micemas gulisxmobs.~
rogorc `goemios~ warmomadgenlebi Tvlian, dRevandeli realobiT saqarTveloSi ar aris Camoyalibebuli Rvinis smis kultura, mosaxleoba svams dabali xarisxis Rvinos an sxva alkoholur sasmelebs. Tanac, wiT-eli Rvino, romelic bevrad ukeTesi xarisxisaa, vidre saxlSi dawuruli TeTri Rvino, ar sargeblobs did sufrebze popularobiT. am fonze, `goemios~ Semosvla sul sxva mimarTulebiT waiyvans mTel dargs. igi msoflios warudgens saukeTeso qarTul Rvinoebs Tu restornebs harmonizebuli vebgverdisa da mobiluri aplikaciis saSualebiT. eqspertebis miukerZoebeli Sefaseba jansaR konkurencias Seqmnis Sef-mzareulebs, sarestorno biznesebsa da meRvineebs Soris.
