როგორი იქნება ბეჭდური მედია წლების შემდეგ?
ნათია იმნაიშვილი 27 48 93
kargavs Tu ara beWduri media popularobas da ra iqneba am mxriv
Tundac ramdenime weliwadSi? – am kiTxvaze sxvadasxva pasuxi arsebobs. zogi fiqrobs, rom gazeTma ukve dakarga aqtualoba da didi xania,
internetma Caanacvla, Tumca sxvaTa azriT, beWduri media dRemde
inarCunebs popularobas mTel msoflioSi
beWduri media pirveli iyo, ris meSveobiTac adamianebma SeZles yofiliyvnen iq, sadac mniSvnelovani movlenebi xdeboda, gaegoT is, rac ainteresebdaT. presis wyalobiT saukuneebis ganmavlobaSi ismoda Tavisufali sityva, romlis dasacavad kacobriobam mravali brZolac gamoiara.
da ai, 21-e saukuneSi dadga xana, roca yvela sainformacio saSualebas – beWdur medias, televiziasa Tu radios gauswro internetma, romelic dReisTvis ukve Zalian ganviTarebuli da gaZlierebulia. internetis xelSia gansakuTrebuli upiratesoba – operatiuloba. is amiT aswrebs yvela sxva mediasaSualebas da, amasTanave, flobs ganusazRvrel Tavisuflebasac. amis fonze gasul wlebSi msoflios ramdenime beWdurma gazeTma arseboba Sewyvita, Tumca msoflioSi rCeba iseTi gamocemebic, romlebic tols ar udeben yvelasaTvis ase mimzidvel internets.
SeerTebul StatebSi gamoicema gazeTebi, romlebsac milionobiT adamiani yidulobs – magaliTad, niu iork Taims – qalaq niu-iorkis yoveldRiuri gazeTi. is vrceldeba aSS-is mTel teritoriaze da mis sazRvrebs gareTac. igi msoflioSi Tanamedrove Jurnalistikis etalonadac miiCneva. meore msxvili gamocema vaSington posti yvelaze farTod gavrcelebuli gazeTia, romlis saxelsac uotergeitis skandalis gamoZieba ukavSirdeba. am or gamocemas mTeli amerika kiTxulobs da maTi Canacvleba internetiT wlebis Semdegac SeuZlebeli iqneba.
qarTuli bazris pirobebSic bevri beWduri mediis xelmZRvaneli amtkicebs, rom saqarTveloSi am mimarTulebiT safrTxe ar emuqrebaT. gazeT kavkasus biznes viik-is direqtori levan beglariSvili acxadebs, rom saqarTvelos mediabazari gajerebulia beWduri gamocemebiT.
`Cvens qveyanaSi beWduri gamocemebi ibeWdeba importirebul qaRaldze. miuxedavad amisa, ar SeiniSneba tiraJebis mkveTri vardna. aucilebelad minda aRvniSno qarTul onlainsivrceSi eleqtronuli portalebis mkveTri mateba, Tumca sandoobis da avtoritetis mxriv ramdenime maTgani gamoirCeva.
Sesabamisad, gazeTebis mimarT ndoba da interesi qarTveli mkiTxvelis mxridan didia~, – wers levan beglariSvili, realoba ki sxvanairad ixateba.
Cven ramdenime respondents vkiTxeT – ramdenad xSirad kiTxulobT gazeTs? pasuxebs qvemoT gTavazobT, daskvna ki TqvenTvis mogvindia.
– beWdur medias maSin etanebodnen, roca informaciis nakleboba iyo, axla ki uamravi alternatiuli wyaro arsebobs imisTvis, rom operatiulad miiRo sasurveli informacia. Tamamad SeiZleba iTqvas, rom aseTi wyaro yvelaze metad internetia. ar vici, iqneb mcdari azric iyos, magram mgonia, rom beWduri mediis momxmareblebad darCnen is adamianebi, romlebsac ufro politikuri sfero ainteresebT, – gviTxra maswavlebelma Teona xomerikma.
– im saukuneSi, roca internetia, axalgazrdebi naklebad vinteresdebiT beWduri mediiT. is, rac mas aklia, pirvel rigSi, aris operatiuloba da swored am danakliss gvivsebs onlaingamocemebi. CemTvis beWduri media ufro saintereso gaxdeboda, Tu masSi met SemecnebiT werils vipovidi, – aRniSna studentma xatia TevzaZem.
– vkiTxulob nebismier gazeTs, romelic xelSi Camivardeba. es TiTqos Cvevad meqca am mravali wlis ganmavlobaSi. momwons is, rom SemiZlia mSvidad davjde da gaazrebulad wavikiTxo TiToeuli werili, Tumca xandaxan Cemi SviliSvilebi mikiTxaven xolme kompiuterSi axal ambebs, maCveneben, ra xdeba im wams SemTxvevis adgilze, vismen yvelas mosazrebas. amis Semdeg vxvdebi, Cemi Cveva da beWduri mediis mimarT mravalwliani siyvaruli rom ara, mas, albaT, warsuls Cavabarebdi, – ase gvipasuxa SekiTxvaze pensionerma beJan maxaraZem.
saqarTveloSic, iseve rogorc mTel msoflioSi, internetmedia saocari siswrafiT ikidebs fexs. ver uarvyofT imas, rom is nel-nela gverdiT swevs yvela mediasaSualebas, Tumca mainc rTulia erTis meoreTi bolomde Canacvleba. dResdReobiT realoba aseTia, ra iqneba wlebis Semdeg, aravin uwyis… TiToeul mediasaSualebas Tavisi momxmarebeli yovelTvis hyavda da eyoleba. am urTierTkavSiris naTeli magaliTia gazeTi `aWara~, romelsac male 100 weli Seusruldeba. is mudam iyo xalxis samsaxurSi da swored mkiTxvelis erTgulebis wyalobiT movida aqamdec. D
dabolos, beWduri media mainc darCeba im saSualebad, romelic asobiT wlis ganmavlobaSi yvelaze srulyofilad, Rrma analiziT, amomwuravad aSuqebda mkiTxvelisTvis saintereso sakiTxebs.
