,,ჩვენი მიზანია, მსოფლიოს გავაცნოთ აჭარის ტურისტული პოტენციალი” . . .
ირმა ცეცხლაძე 27 48 93
ra xdeba aWaraSi turizmis ganviTarebis kuTxiT, ra saxis zarali ganicada regionma ruseTTan konfliqtis Sedegad da ra saxis RonisZiebebi xorcieldeba bazris diversificirebis mizniT – amaze `aWarasTan~ interviuSi aWaris turizmisa da kurortebis departamentis saerTaSoriso turizmis stimulirebis samsaxuris ufrosi mixeil koplataZe saubrobs
– batono mixeil, Tu SeiZleba mokled gagvacaniT Tqveni samsaxuris funqcia, kerZod, ras gulisxmobs turizmis stimulireba?
– uSualod Cveni samsaxuris mizania, gaacnos aWara, rogorc turistuli regioni, msoflios. Sesabamisad, vuwevT organizebas saerTaSoriso RonisZiebebs: gamofenebs, prezentaciebs, presturebs, romelic imarTeba wlis ganmavlobaSi sxvadasxva qveyanaSi. ucxoeTSi vxvdebiT rogorc turistuli kompaniebis, ise saxelmwifo struqturebis, turizmis sferos warmomadgenlebs, Jurnalistebs, vgegmavT info da presturebs. saqarTveloSi Camogvyavs msoflios sxvadasxva qveynidan Jurnalistebi, turistuli kompaniebis TanamSromlebi, vacnobT Cveni regionis turistul potencials, vuwyobT Sexvedrebs adgilobrivi firmebis warmomadgenlebTan. msgavsi saqmiani kontaqtebi kerZo seqtorisTvis sakmaod mniSvnelovani xelSewyobaa, raSic Cven mediatoris rols vasrulebT.
– ZiriTadad, romel qveynebSi awyobT am tipis RonisZiebebs?
– germaniaSi, inglisSi, lietuvaSi, latviaSi, estoneTSi. . . Cveni mizania, bazrebis diversificireba meti evropeli turistis mosazidad. agreTve CavdivarT igive programebiT im saxelmwifoebSi, sadac ukve gvicnoben da mosaxleobac loialuradaa Cveni qveynis mimarT ganwyobili. magram aucilebelia informaciis ganaxleba turizmis stimulirebisaTvis. es qveynebia: yazaxeTi, belarusi, ukraina, azerbaijani, poloneTi. gamofenebis da vizitiorebis miRebis Semdeg, vaanalizebT miRebul informacias, rac aisaxeba reklamirebasa da Semdgomi infoturebis dagegmvaSi.
– jer kidev sezonis dasawyisSi, aWaris televiziisTvis micemul interviuSi Zalian optimisturad iyaviT ganwyobili turistebis raodenobis zrdasTan dakavSirebiT. SarSandelTan SedarebiT, rodesac 2 milion 800 aTasi turisti gvewvia, wels lamis gaormagebul raodenobas prognozirebdiT. . .
– diax, iyo aseTi molodini, rac ver Sesrulda zafxulis cnobili movlenebis gamo. iyo moulodneli turistuli embargo ruseTTan. statistika turistebis mkveTr zrdasTan dakavSirebiT iyo marTlac pozitiuri, radgan ianvridan ivnisis CaTvliT saerTaSoriso mogzaurebis raodenobis uprecedento, 34%-iani zrda dafiqsirda. ukve ivlisidan aRniSnuli movlenebis Semdeg, Semcirda vizitebis raodenoba, rac mZimed aisaxa turizmis seqtorSi dasaqmebul saSualo da mcire biznesze. aqve unda aRvniSno, rom garkveuli aviareisebis gauqmebis miuxedavad, didi sastumroebi iyo datvirTuli. es aixsneba swored im aqtiuri RonisZiebebiT, romelsac vatarebdiT bolo wlebis ganmavlobaSi evropul bazrebze. cxadia, amaSi wvlili Seitana estoneTidan, lietuvadan da azerbaijanidan baTumamde daniSnulma konkretulma aviareisebmac.
– ramdeni aviakompania axorcielebda frenebs am sezonze baTumamde da ramdeni iyo SarSan?
– 2018 wels baTumSi frenebis raodenobam 1319-s miaRwia. 2017-Tan SedarebiT, es iyo 50%-iani mateba. wels, ivnisamde, im cnobili movlenebis ganviTarebamde, dagegmili iyo Cvens bazarze 6 axali aviakompaniis Semosvla. mokled rom vTqvaT, 28 kompaniis nacvlad, dagvrCa – 24.
– ra pozitiuri Zvrebi aRiniSna turizmis seqtorSi am sezonze?
– wels baTumSi registrirebul turizmis seqtors ganTavsebis 14 axali obieqti Seemata. wlis ganmavlobaSi aWaris turizmisa da kurortebis departaments dagegmili aqvs 40-mde media da infoturis organizeba. aqedan 32-mde, ukve Catarebuli gvaqvs. vumaspinZleT inglisel, germanel, yazax, polonel, lietuvel, estonel da a.S. Jurnalistebs turizmis seqtoris warmomadgenlebTan erTad. axla velodebiT espanel Jurnalistebs.
– reklamebs sad ganaTavsebT?
– ZiriTadad, vawarmoebT gare reklamas samizne qveynebSi. esaa internetreklama socialur qselebSi – feisbuqze, instagramze, guglSi, iuTubSi da a.S.
– gasagebia, rodesac saubrobT yazaxeTsa Tu ukrainaze, magram inglisSi ramdenad dainteresdnen Cveni kuTxiT?
– mTel msoflioSi SeiniSneba mogzaurobisken ltolvis tendencia. adre Tu komfortul dasasvenebel adgilebs eZebdnen, axla surT, aRmoaCinon axal-axali adgilebi mTel planetaze. anu modaSi Semovida SemecnebiTi turebi, sadac ecnobian aqamde ucnob qveynebs, kulturas, samzareulos da a.S. swored am Sanss viyenebT da evropelebs vTavazobT baTums, aWaras, zRvisa da mTis kurortebis unikalur kompozicias. aq xom gasaocrad momxibvleli, lamis pirvelyofili bunebaa, daculi teritoriebi, stumarTmoyvareobis ganumeorebeli tradiciebi, qarTuli kerZebi, dabali fasebi, folklori da amasTan, yvela komforti, rac aucilebelia am donis turistebisTvis. yvelaferi es swored is komponentia, romelic Zalian moswonT da ainteresebT evropaSi, maT Soris ara mxolod inglisSi, germaniasa Tu baltiispireTSi, aramed holandiaSic, be-lgiasa da sxvagan. mTavaria, samizne jgufebs sworad miawodo informacia.
– rac Seexeba serviss, ramdenad akmayofilebs ganviTarebuli qveynebis warmomadgenlebs adgilobrivi momsaxurebis done?
– am kuTxiTac aqtiurad vmuSaobT. sistematuri xasiaTi aqvs turizmis sferoSi dasaqmebulTa gadamzadebas specialurad am mizniT SemuSavebuli programuli treningebiT. maRalmTian aWaraSic gavediT am mimarTulebiT. iq vatarebT enebis, servisis kursebs, rac exmareba adgilobriv kadrebs, SeimuSaon momsaxurebis standartiT gaTvaliswinebuli unar-Cvevebi.
– cxadia, gaxsovT, saxanZro usafrTxoebis wesebis ugulebelyofis gamo Cvens regionSi datrialebuli rigi tragikuli SemTxveva. am kuTxiT Tu RebulobT konkretul zomebs?
– rogor ara, saxanZro usafrTxoebis wesebis Sesaxeb gegmurad tardeba treningebi, raTa ar davuSvaT msgavsi tragediebis ganmeoreba. am kursebze detalurad uxsnian damswreT, Tu ra unda gaiTvaliswinon saojaxo tipis sastumroebis mSeneblobisas da rogor unda imoqmedon xanZris SemTxvevaSi. wesebis dacva aucilebeli moTxovnaa turizmis sferoSi dasaqmebulTaTvis.
– gidebis gadamzadebis mxriv Tu aris siaxle?
– Seiqmna ori axali praqtikuli saxelmZRvanelo gidebisaTvis, maT Soris, `Rvinis gidis gzamkvlevi~. 2018 wlidan dRemde regionSi servisis ganviTarebis mimarTulebiT, turizmis skolis farglebSi, 1000-ze meti am seqtorSi dasaqmebuli piri gadamzadda, maT Soris, gidebis garda iyvnen: turistuli kompaniebis, saojaxo sastumroebis, kvebisa da ganTavsebis obieqtebis warmomadgenlebi. treningebze msmenelebs ukiTxavdnen gastronomiis kurss, aswavlidnen martiv sakomunikacio inglisurs, sastumros menejments, turistuli servisebis marketings, esaubrebodnen gayidvebisa da efeqturi komunikaciis rolze turistul seqtorSi.
– axali marSrutebis markireba Tu ganxorcielda?
– diax, axali marSrutebi gakeTda aWaris maRalmTianeTSi. yvelaferi es gaTvlilia imaze, rom aWara iqces ara mxolod zafxulis, aramed wlis oTxive sezonis kurortad, sadac sxvadasxva kuTxiT dainteresebul adamianebs SeeZlebaT Camosvla konferenciebze, festivalebze, sportul Cempionatebze, zamTris periodSi – Txilamurebsa Tu cigebze gasarTobad, Semodgomaze – gadamfren frinvelebze dasakvirveblad. SevZlebT vumaspinZloT ekologiuri turizmis moyvarulebsac, mTamsvlelobiT gatacebulebs da a.S. am bolos gansakuTrebuli yuradRebas eTmoba Mice Tourism-s – saqmiani turizmis ganviTarebas. mogexsenebaT, funqcionirebs sakmaod bevri maRali klasis sastumro, romelsac wlis nebismier sezonze SeuZlia miiRos konferenciis monawileebi. mais-turizmi rom erT-erTi mimzidveli da Semosavliania sxva mimarTulebebTan SedarebiT, es aRiarebuli faqtia. didi Tanxebis Semotana SeuZlia aseve sportul turizms. saamisod infrastruqtura baTumSi ukve Sendeba, maT Soris: stadioni, saerTaSoriso standartebis sportuli kompleqsebi, msoflios da evropis masStabis ramdenime Cempionati ukve Catarda. yvelaferi es gaTvlilia regionis turizmis potencialis gazrdisaTvis da sakmaod sainteresoa Cveni sferos srulyofisaTvis.
– Tavidanve iyo saubari ekoturizmze, am kuTxiT Tu aris Zvrebi Cvens regionSi?
– ekoturizmi msoflioSi erT-erTi wamyvani mimarTulebaa, romelsac wlidan wlamde ufro da ufro meti mimdevari hyavs. gasuli wlis monacemebiT, aWaris municipalitetebSi eko da soflad arsebul turistul marSutebze 244, 478 vizitorma imogzaura, rac 2017 wlis monacemes 124%-iT aRemateba. jer es cifri mcirea, magram TvalnaTliv adasturebs, rom sul male mTas meti vizitiori ewveva da es gaxdeba prioritetuli mimarTuleba aWaraSi turizmis ganviTarebis kuTxiT. yvelafer amas Tan sdevs mTaSi sastumroebis, mcire da saSualo biznesis ganviTareba, adgilobrivebis dasaqmeba sxvadasxva dargSi, romelic Tan axlavs turizms (kveba, produqcia, momsaxureba, gidebi). daisaxeba da Sedgeba axali marSrutebi, romelic TandaTan moicavs maRalmTianeTis ulamazesi adgilebis aTvisebas da iq Tanamedrove infrastruqturis ganviTarebas ise, rom ar daziandes ekologia. aRarafers vityvi gadamfren frinvelebze damkvirvebelTa vizitebze, romlebic ukve Camodian msoflios sxvadasxva kuTxidan. berdvoCerebis stumroba tradiciad iqca da TavisTavad izrdeba vizitiorTa ricxvic.
– imata arqeologiuri gaTxrebis ricxvmac. axla ukve ramdenime adgilas mimdinareobs saerTaSoriso kvlevebi. . .
– diax, esec SegviZlia kulturul turizmad CavTvaloT, radgan am gaTxrebs Tan sdevs rogorc Tavad arqeologebis viziti, ise am gaTxrebiT, istoriiT dainteresebuli mecnierebis da moqalaqeebis stumroba. iq aRmoCenili arti-faqtebiT, romelic ganTavsebulia Cvens muzeumebSi, bevri vizitiori interesdeba. arqeologiis, mxareTmcodneobis, Zmebi nobelebis da sxva muzeumebi, romlebic Tanamedrove teqnologiebiTaa aRWurvili, turistebSi qveynis warsulis, misi tradiciebis gacnobis survils aRvivebs. ar minda gamomrCes xelovnebis muzeumi, romelic aseve turistuli atraqciaa CvenTvis.
– rac Seexeba aWaris turistuli ganviTarebis 2018-2025 wlebis strategiul gegmas?
– es moicavs turistuli produqtebis, servisebis, Zveli baTumis ganviTarebis koncefcias. cxadia, amasTan dakavSirebiT gveqneba detaluri prezentacia, sadac warmovadgenT adgilobrivi mosaxleobis da evropeli turistebis saintereso kvlevebs. Cven SevqmeniT baTumi-aWaris turistuli mimarTulebis sainformacio centrebi, romlebic moicavs `brendbuqs~ anu brendis wigns. axali logo gvaqvs ukve meore welia. gagvaCnia dokumentacia, sadac dafiqsirebulia turizmisa da kurortebis departamentis TanamSromelTa mier wlebis ganmavlobaSi dagrovili gamocdileba – qveynebis analizi, Tu ra tipis media, ra saxis reklamireba da romel samizne jgufze gasvla sjobia. Sesabamisad, yoveli RonisZiebis gamarTvisas, yoveli nabijis gadadgmisas viTvaliswinebT, veyrdnobiT am kvlevebsa da analizs. igi gvaZlevs swori, zusti, qmediTi turebis ganxorcielebis saSualebas.
– ruseTis saxiT Cven sakmaod didi bazari davkargeT, romelsac vibrunebdiT aTwleulebis ganmavlobaSi. fiqrobT Tu ara, rom SesaZlebeli iqneba misi dabruneba momaval sezonamde?
– zafxulSi ganviTarebulma movlenebma, cxadia, am bazarze negatiuri gavlena iqonia, Tumca Cveni mizania sxva bazrebis diversificireba, rac naklebad damokidebuls gagvxdis am kuTxiT. swored amitom aqtiurad vmuSaobT evropis mimarTulebiT. Cveni mizania, msoflios gavacnoT aWaris turistuli potenciali, regioni cnobili gavxadoT am mimarTulebiT. rac Seexeba ruseTs, ra saxis urTierTobebi Camoyalibdeba CvenSi, amas momavali gviCvenebs.
vmuSaobT Sida turizmis gaaqtiurebaze. magaliTad, axlaxan turizmis departamentma gadaiRo klipi, sadac cnobili saxeebi mouwodeben saqarTvelos mosaxleobas, gaecnon aWaras istoriuli da kulturuli kuTxiT. SarSan, amave mizniT, prezentaciebi gavmarTeT qveynis umaRles saswavleblebSi, sadac msmenelT gavacaniT informacia aWaris 4 daculi teritoriis, cixesimagreebis, kulinariis, velobilikebis, samTo-saTxilamuro marSrutebis Sesaxeb.
