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ნათია სირაბიძე: ჩემისთანა კანდიდატის არჩევას გამბედაობა სჭირდება
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`rusTavi 2~ ramdenime dRea ganaxlebuli formatiT gadis pirdapir eTerSi, Tumca, Tavis droze, `kurieris~ Sewyvetis gamo sazogadoebis garkveul nawils gauCnda gancda, rom qveyana sainformacio SimSils ganicdida. paralelurad, mauwyebloba daiwyo `mTavarma arxma~ – nika gvaramias xelmZRvanelobiT. am dReebSi sazogadoebrivi mauwyeblis aWaris televiziisa da radios TanamSromlebis nawilma arasamTavrobo seqtors da diplomatiuri korpusis warmomadgenlebs sTxova daxmareba. ra xdeba qarTul mediaSi? am da sxva saintereso sakiTxebze mediaeqspert naTia sirabiZes vesaubreT.
naTia sirabiZe marketinguli komunikaciebis specialisti, evropis kulturis parlamentis wevri, evropis JurnalistTa asociaciis wevria, aseve, biznesadministrirebis doqtoranti, Tanamedrove mediamenejmentis magistri, masobrivi komunikaciis da Jurnalistikisa da mediamenejmentis magistria. aqvs sazogadoebasTan urTierTobis mimarTulebiT xelmZRvanel Tanamdebobebze muSaobis 10-wliani gamocdileba, maT Soris, saqarTvelos sakonstitucio sasamarTlosa da aWaris avtonomiuri respublikis mTavrobaSi. kiTxulobda leqciebs amerikis da saqarTvelos universitetebSi. 10 wlis ganmavlobaSi muSaobda sxvadasxva Tanamdebobaze beWdur, radio da telemediaSi. iyo saganmanaTleblo-SemecnebiTi satelevizio gadacemebis – `debatebi~, `amerika dRes~ avtori da prodiuseri, dokumenturi filmebis da socialuri sareklamo rgolebis prodiuseri; aris ramdenime samecniero naSromisa da sajaro gamosvlis saxelmZRvanelos `warmatebis gasaRebi~ avtori; gavlili aqvs profesiuli treningebi amerikis, evropisa da aziis qveynebSi. wardgenili iyo centraluri floridis universitetis umaRles jildoze `pegasis ordenze~; aris san-diegos (kalifornia) sapatio moqalaqe. Cveni mkiTxvelisTvis, masTan interviu interesmoklebuli ar iqneba.
– iyo Tu ara realurad damoukidebeli `rusTavi 2~, vidre mas qibar xalvaSi daibrunebda?
– nebismieri kerZo televizia, garkveulwilad, SeiZleba iyos mikerZoebuli, Tumca ganviTarebul qveynebSi damfuZneblebi cdiloben, ar Caerion saredaqcio damoukideblobaSi, radgan didi safrTxe iqmneba imijis Seryevis da iarliyis akvris – pro. . . nika gvaramias xelmZRvanelobiT `rusTavi 2~ damoukidebeli iyo, magram mikerZoebuli. es ori erTmaneTs ar gamoricxavs. anu televizia wnexis qveS ar iyo, Tavad xelmZRvaneloba da gundi irCevda politikas da maTi arCevani iyo xelisuflebis kritika. Cems Sefasebaze Rirebulia saerTaSoriso organizaciebis monitoringis Sedegebi, sadac 2018 wlis arCevnebis dros aSkara mikerZoeba Cans erTi kandidatis mimarT, xolo meore kandidatis diskreditaciis mcdeloba. Tumca igives akeTebdnen sxva televiziebi, oRond sapirispiro kandidatebis mimarT.
– sazogadoebis nawili fiqrobs, rom `kurieris~ eTerSi argasvliT, sainformacio vakuumi Seiqmna. . . kurieri Secvlili saxelebiT dRes mainc gadis eTerSi.
– zogadad, demokratiul qveynebSi aseTi midgomaa: adamians unda hqondes arCevanis saSualeba, romel arxs rodis da ramden xans uyuros, saidan miiRos informacia. Sesabamisad, nebismier mediasaSualebas aqvs ufleba arsebobis, kritikuli iqneba is Tu Tundac uxamsi, rac TviTregulirebis, eTikis qartiis da komunikaciis maregulirebeli komisiis Sefasebis sakiTxia. rac Seexeba sainformacio vakuums, roca es gadacema ar gadioda eTerSi, mosaxleoba informacias sxva mediasaSualebebidan iRebda, maT Soris `tv pirveliT~, aWaris televiziiT, sainformacio saagentoebiT da sxv.
– movlenebis epicentrSi pirveli `rusTavi 2~ iyo. riT iyo es ganpirobebuli? sxva mediasaSualebebi ver flobdnen informacias Tu ubralod aridebdnen Tavs pirvelebi yofiliyvnen?
– eqskluzivebze monadire iyo mudmivad `rusTavi 2~, mZlavri meqanizmi da qseli aqvT, maT Soris ZalovnebSic, rom pirvelebma gaigon, ra xdeba. axla ki ara, 2006 welsac, rodesac sazogadoebriv mauwyebelSi vmuSaobdi, `rusTavi 2-is~ Jurnalisti ufro xSirad igebda-xolme siaxleebs. magram aq meore faqtoric aris: mosaxleoba, ganawyenebuli kompaniebi cdiloben, TavianTi satkivari `opoziciurad ganwyobil~ arxs SesCivlon, ician, rom aucileblad gaSuqdeba. mosaxleoba akeTebs arCevans, ras uyuros da vis ekontaqtos saWiro dros. erTi periodi `tv 25-s~ urekavda yvela aWaridan, axla aWaris sazmausac ar aqvs naklebi eqskluzivebi.
– dabalansebulia Tu xelisuflebisadmi loialurad ganwyobili `imedi~ da sazogadoebrivi mauwyebeli?
– me aqac mediamonitoringis 2016-2018 wlebis angariSs gavixsenebdi: `rusTavi 2-sgan~ sruliad sapirispiro saredaqcio politika hqonda `imeds~, romelic gansakuTrebiT uaryofiTad aSuqebda grigol vaSaZes, salome zurabiSvilis warmoCenas ki dadebiT konteqstSi cdilobda. negatiurad aSuqebdnen mixeil saakaSvilsac da mTlianad `nacionalur moZraobas~. amgvari damokidebulebiT da sainformacio gamoSvebis mTavari gzavnilebiT `imedis~ sainformacio gamoSvebas hgavda sazogadoebrivi mauwyeblis sainformacio gamoSveba `moambe~. magaliTad, orive arxis gamoSvebaSi vrclad da gansakuTrebiT dadebiTad gaSuqda mamuka baxtaZis premier-ministrad daniSvna da misi saqmianoba. pirveli arxis saredaqcio politika amjeradac xelisuflebis mimarT ufro loialuri iyo, vidre kritikuli. monitoringis raodenobriv maCveneblebSi xelisuflebis kritikuli toni, ZiriTadad, saparlamento opoziciis komentarebiT iyo ganpirobebuli.
– sazogadoebrivi mauwyeblis aWaris televiziasa da radios Zvel `rusTavi 2-Tan~ aigiveben dResac. `qarTuli ocnebis~ liderma `rusTavis 2-is~ filialic ki uwoda. ra ufro moswons mayurebels – kritika Tu dabalansebuli informacia?
– adamiani mudmivad zrunavs TviTgadarCenaze da usafrTxo garemoze, amitom fsiqologiurad miiltvis imis gagebisken, rame safrTxe xom ar arsebobs, ra xdeba mis garSemo. naklebi reitingi aqvs araCveulebriv arx `artareas~, romelic SemecnebiTia da Zalian mniSvnelovan analizs awvdis adamianebs. maRali reitingebi im arxebs aqvT, sadac `ingreva qveyana~, asea yvelgan. jansaRi kritika yovelTvis misaRebia. aWaris televizia da radio dRes operatiulad, dabalansebulad aSuqebs movlenebs – mediamonitoringis mixedviT asea. Sefasebisas ar kmara ramdenime reportaJis naxva, aris servisebi, romlebic zomaven, ramdenad pozitiurad, negatiurad Tu neitralurad gaSuqda movlenebi. amis Sefasebas pressamsaxuri TavisiT ver moaxerxebs, SeuZlebelia.
– gasaTvaliswinebelia, rom mediis dRis wesrigi da sazogadoebis ganwyobebi urTierTdamokidebulia. rasac iTxovs xalxi, imas awvdis media, ra Temebsac aSuqebs media, is xdeba aqtualuri.
– aris dRes sakomunikacio teqnologiebi, romliTac SesaZlebelia am ganwyobebis marTva, magram ratomRac naklebad iyenebs adgilobrivi mTavroba.
– aWaris televiziaSi mimdinare procesebzec minda gkiTxoT, ratom ver airCia bordma direqtori?
– ufro – ar airCia. xels ar aZlevT.
– sasamarTlo gadawyvetilebiT konkursis SeCerebaze ras fiqrobT? Caeria procesSi xelisufleba?
– ar vici, ar Camixedavs gadawyvetilebaSi da zustad ver gipasuxebT.
– ramdenad gadamwyvetia, vin iqneba direqtori aWaris sazmauSi?
– mniSvnelovania, magram ara imdenad, rogorc hgoniaT zogierTebs. mxolod direqtori ver SeZlebs profesionali Jurnalistebis da prodiuserebis `tvinis gamorecxvas~ da sainformacio politikis cenzuriT marTvas. am adamianebma es didi xnis win gamoiares. iyo mcdelobebi maSinac, roca mTavrobis erT-erTi departamenti iyo televizia da Jurnalistebi – sajaro moxeleebi. dRes, roca sazogadoebrivi mauwyebelia (raSic mciredi wvlili mec mimiZRvis), garTuldeba amis martivad gakeTeba. kidev erTxel vityvi, rom amaze fiqrs jobia dadebiTi Temebi daupirispiron uaryofiTs, veravin damarwmunebs imaSi, rom aWaris televizia da radio ar aSuqebs dadebiTs, Tuki eZaxian.
– umaRlesma sabWom bordis axali Semadgenloba unda airCios, iqneba gamWvirvale procesi? Tqvenc monawileobT konkursSi ukve meored. ra molodini gaqvT?
– rogorc aqamde, es procesi winaswar gansazRvrulia. ukve aqvT miTiTeba, vin unda daasaxelon da vis miscen xma. me vmonawileob, radgan kidev erTxel Sevaxseno, rom aqvT arCevanis Sansi, magram CemisTana kandidatis arCevas gambedaoba sWirdeba. bevri kargi kandidatia da esec maxarebs, iqneb Rirseuli SearCion.
– Tqvens koncefciaSi gazeT `aWarasac~ eTmoba dro. .
– Cemi azriT, gazeT `aWaras~ meti potenciali aqvs da Tu is sazmaus nawili gaxdeba, ukeT SeZleben aqtualuri Temebis gaSuqebas, meti resursi eqnebaT saintereso masalebis dagegmvisa da ganxorcielebisTvis. integrirebuli ZalebiT arsebuli biujetis simcirec aRar iqneba problema. dRes gazeT `aWaraSi~ momuSave adamianebi iseTi dafasebulni ver arian, rogorc saWiroa, verc TavianTi unarebis Sesabamis realizacias axerxeben. meti motivaciiT, ukeTesi marketingiT da televiziasa da radiosTan TanamSromlobiT, gazeTic iqneba reitinguli da saWiro im adamianebisTvis, visac dRemde uyvars beWduri gamocemis kiTxva fizikurad da ara eleqtronulad.
– dabolos, aris Tu ara media saqarTveloSi damoukidebeli? ra gansazRvravs damoukideblobis xarisxs?
– damoukidebeli aris, magram polarizebulic. Tumca es mxolod qarTul medias ar exeba. axlaxan davasrule magistratura momavlis mediamenejmentSi stokholmis ekonomikis skolaSi da bevri mediaqeisi SeviswavleT. rom SevadaroT 10-15 wlis win arsebul mediagaremos, msoflios masStabiT, Jurnalistikis principebic garkveulwilad Secvlilia. dRes imdenad gamartivda informaciis mopoveba, sazogadoebas mSrali faqtebi ar hyofnis, urCevnia eqspertebis da maT Soris Jurnalistebis mosazrebebis mosmena. magaliTad, `niu-iork Taimsma~ mkafiod rom daiwyo trampis mmarTvelobis kritika, reitingi moemata. Tumca es ar gamoricxavs dadebiTi sakiTxebis gaSuqebas, ubralod Sefasebebi keTdeba orive mxaris. msgavsi politika aqvs `baTumelebs~ da `netgazeTs~. mosazrebas aweria, rom mosazrebaa da reklamas – reklama. ase martivia gansajo, ras gawvdis mediasaSualeba da sazogadoebis gadasawyvetia, visze gaakeTebs arCevans.
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