აზარტული თამაშების რეკლამირების საწინააღმდეგო კამპანია დაიწყო!
ირმა ცეცხლაძე 27 48 93
azartuli TamaSebis legalizeba ar iyo moulodneli Cveni mosaxleobisTvis, Tumca maSin naklebad aqcevdnen yuradRebas moralur mxares, radgan mwiri biujti ver akmayofilebda socialuri moTxovnebis umartives sqemasac ki. rac dro gadioda, Cvens qalaqSi eSmakiseulad Seracxuli biznesi fexs ikidebda, romelic ucxoeli milionerebis navsayudeli gaxda. gaizarda im moTamaSeebis ricxvi, romlebic sakuTari qveynebidan Carteruli reisebiT mofrinaven, raTa daikmayofilon azarti. cxadia, am personebs qalaqis meria didi kmayofilebiT xvdeba da aravin iwuxebs Tavs codva-madlze fiqriT. baTumelTa sakmao nawilic rom ukanasknel saxsrebs debs fsonze da gaRatakebuli ojaxis biujetidan qaCavs yvela resurss, es Tavad ojaxis wevrebis misaxedi darCa. kargad maxsovs, am Temaze gakeTebul presgamokiTxvaSi qalaqis `mamebi~ rogori paTosiT mpasuxobdnen: `visac TamaSi unda da azartis moyvarulia, is sakuTar ezoSi banqosa Tu nardSic waagebs fuls. aq kazinoebi arafer SuaSia, miT umetes, rom swored maTi SemonatanebiT vavsebT baTumis biujets da vawesrigebT qalaqs~.
yvelafer amas emateba azartuli TamaSebis gaTamamebul organizatorTa masobrivi, aqtiuri, agresiuli reklama, romelic yvelganaa: telegadacemebSi, socialur qselebSi, sxvadasxva saitsa Tu telefonSic ki. `joi-kazino~ rom SemogZaxebs boxi, kargad dayenebuli xmiT, Tu raime gakavSirebs am sferosTan, maSinve gindeba `ruletkis~ datrialeba da fsonze dadebuli `fiSkiT~ bedisweris gamocda.
am oriode dRis win datrialebulma morigma tragediam – pirveli arxis teleoperator sandro beraZis TviTmkvlelobam, SeiZleba iTqvas, SeZra sazogadoeba. cxadia, bevrs SeuZlia gaixsenos analogiurad Cvengan wasuli biWebi, radgan eSmakiseuli biznesis msxverplTa mwkrivi usaSvelod didia… Tumca konkretulad am SemTxvevas swored iseTi gamoxmaureba da kampania mohyva, romelic aqamdec unda dawyebuliyo.
Semzaravia arasamTavrobo organizaciis `dedebi azartuli TamaSebis winaaRmdeg~ warmoebuli statistika, romlis mixedviT, bolo sam TveSi 17-ma axalgazrdam Tavi TamaSebze damokidebulebis gamo moikla, 7-ma ki TviTmkvleloba scada. organizaciaSi amboben, rom gansakuTrebiT SemaSfoTebelia gardacvlilTa asaki –
14-wlidan 31-wlamde. `dedebi azartuli TamaSebis winaaRmdeg~ moiTxovdnen, rom qveyanaSi Seqmnili mZime situaciidan gamomdinare, parlaments saswrafod daewyo `azartuli TamaSebis reklamis akrZalvis Sesaxeb~ kanonproeqtis ganxilva.
es kanonproeqti, damoukidebelma deputatma levan gogiCaiSvilma mimdinare wlis 21 oqtombers meored daaregistrira, radgan kanonproeqtis pirveli versia parlamentma ar ganixila. deputati ambobs, rom kanonproeqtis ganaxlebuli versiiT, srulad ikrZaleba nebismieri saxis azartuli da momgebiani TamaSebis reklama. samwuxarod, saqarTvelos parlamentis deputatTa umravlesobam 28 oqtombris sxdomaze mxari ar dauWira am kanonproeqts.
2020 wlis 1-li ianvridan azartuli TamaSebis reklamireba Sewydeba saqarTvelos sazogadoebrivi mauwyeblis eTerSi. saTamaSo biznesis reklama 2016 wlis 15 Tebervlidan Sewyda `palitra media holdingis~ yvela platformazec. cnobisTvis, 2018 wels saTamaSo biznesis brunva 128%-iT gaizarda. kerZod, Tu 2017 wels seqtoris brunva 6,05 miliardi iyo, 2018 wels es maCvenebeli 13,806 miliardamde gaizarda. aRsaniSnavia isic, rom vaWrobis Semdeg saTamaSo biznesis brunvis moculoba sagrZnoblad uswrebs iseT sferoebs, rogorebicaa mSenebloba, damamuSavebeli mrewveloba, energoresursebis bazari da sxva.
aqve aRvniSnavT, rom erovnuli biblioTekac uerTdeba azartuli TamaSebis winaaRmdeg kampanias da acxadebs, rom biblioTekis teritoriaze Catarebul RonisZiebebze msgavsi tipis TamaSebis reklamis Semcvel banerebsa Tu warwerebs ar ganaTavsebs. erovnuli biblioTekis generaluri direqtori, giorgi kekeliZe ase exmaureba am kampanias: `wlebis win erTi kargi TanamSromeli gvyavda erovnul biblioTekaSi. cxadia, is biWi axlac kargi biWia, ubralod, CvenTan aRar muSaobs imitom, rom yvelam erTad gamovcadeT, ras uSveba adamians es didi da saSineli mijaWvuloba – azartuli TamaSebis monoba davinaxeT, sadamde SeiZleba miiyvanos am erTi, daukvirvebeli, SexedviT, uwyinarma garTobam sxva mxriv sruliad jansaRi adamiani. davinaxeT, rom ukve raRac religiasTan gaTanabrebul eqstazs daemsgavsa es gza… sxvebi, ubralod aRar varsebobdiT da Tu varsebobdiT, am yvelafris droebiT instrumentad – 100 laris msesxeblebad. arasdros vityvi, arc am adamianis saxels da arc imas – sadamde mivida misi `fantazia~. ar vityvi, maT Soris imitomac, rom mgonia – mas aqvs ukan dabrunebis Sansi – cxovrebaSi da biblioTekaSic… unda vecadoT da im sivrceSi, sadac Cveni xma fasobs, uari vuTxraT am mouTokav sens. viciT, rom ver davamarcxebT da sul iarsebebs, magram manZils mainc SevzRudavT. operatori sandros ambavi did gafrTxilebad unda iqces. Tu rame ar var, moralisti da moralizmiT daavadebuli. arc imas vkicxav, vinc TveSi orjer totalizatorSi 10 lars debs da SeiZleba mogebuli oci lariT, damatebiT produqts yidulobdes, magram iq, sadac adamianebi Tavs kargaven, sadac saTamaSo aparatebze bolo jekpotad TviTmkvlelis Toki `jdeba~ – xma unda amoviRoT. erovnul biblioTekaSi xSirad imarTeba RonisZiebebi, maT Soris azartuli TamaSebis reklamasac mokravdiT Tvals. amieridan, gadavwyviteT da amgvar banerebs aRar ganvaTavsebT. zRvaSi wveTia, magram es wveTic, vinme mwyurvals daxrCobas aaridebs~.
`miuxedavad imisa, rom azartuli TamaSebi da am tipis reklamis gayidva saqarTvelos kanonmdeblobiT akrZaluli ar aris da sazogadoebrivi mauwyebeli ar arRvevs kanoniT dadgenil normebs, sakuTari misiidan gamomdinare, saqarTvelos pirveli arxis upirvelesi mizania, upasuxos sazogadoebis moTxovnebs, xeli Seuwyos jansaRi cxovrebis wesis popularizacias da sakuTari SesaZleblobebidan gamomdinare, SeebrZolos bolo periodSi Cvens qveyanaSi mZime senis saxiT gavrcelebul azartuli TamaSebisadmi damokidebulebas da mavne Cvevas~, – naTqvamia pirveli arxis mier 30 oqtombers gavrcelebul gancxadebaSi. am gadawyvetilebiT, arxi uars ambobs Semosavalze, romelic srulad xmardeba sportuli translaciebis licenziebis SeZenas, maT momsaxurebasa da teqnikur uzrunvelyofas. mauwyeblis gancxadebiT, `azartuli TamaSebis uaryofiT gavlenasTan dakavSirebiT sazogadoebis ganwyoba erTmniSvnelovania, amitom saqarTvelos pirveli arxi am gadawyvetilebiT mTlianad iziarebs da srulad eTanxmeba sazogadoebis moTxovnas~. pirvelma arxma es gadawyvetileba miiRo telekompaniis operatoris sandro beraZis gardacvalebis gamo. ramdenime dRis win gauCinarebuli sandro beraZis cxedari 29 oqtombers cxvariWamiasTan ipoves. gamoZieba TviTmkvlelobamde miyvanis muxliT mimdinareobs. arsebuli informaciiT, tragedia azartul TamaSebze damokidebulebam gamoiwvia.
am faqtis kvaldakval davukavSirdiT aWaris sazogadoebrivi mauwyeblis administracias da sasiamovno ram aRmovaCineT. ganviTarebis samsaxuris ufrosma inga gogoliSvilma gviTxra, azartuli TamaSebis aranairi reklama ar gadis aWaris mauwyebelze: `marTalia, kanoni ar gvikrZalavs, rom gavuSvaT azartuli TamaSebis reklama, magram arc imis valdebuleba gvaqvs, rom nebismieri komerciuli reklama gavuSvaT eTerSi. rac Seexeba valdebulebas, rogorc sazogadoebriv mauwyebels, gvevaleba yvela socialuri reklamis gaSveba. yvelafer amas ganixilavs Sida komisia, romelic gansjis ama Tu im reklamis xasiaTs da nebas aZlevs an krZalavs mis gaSvebas. am SemTxvevaSi, vgulisxmob azartul TamaSebs, Sida komisiam gadawyvita misi reklama ar gaeSva eTerSi – es aris Cveni, sazogadoebrivi mauwyeblis aWaris televiziisa da radios myari pozicia~.
igive sakiTxi gadavamowme aWaris sazogadoebrivi mauwyeblis iuridiuli mxardaWeris samsaxuris ufros nino utiaSvilTan. misi TqmiT: `kanonmdebloba uSvebs SesaZleblobas, rom Cvenma mauwyebelma eTerSi ganaTavsos azartuli TamaSebis reklama, Tumca Cven viTvaliswinebT sazogadoebis calsaxad uaryofiT damokidebulebas am sakiTxis mimarT da Tavs vikavebT am tipis reklamis ganTavsebisgan. aqve aRvniSnav, rom ramdenime Tvis win iyo aseTi momarTva. Cven avuxseniT damkveTebs Cveni pozicia, ris Semdegac pretenzia ar wamouyenebiaT, maSinve wavidnen~.
sazogadoebrivi mauwyeblis aWaris televiziisa da radios mrCevelTa sabWos axali wevri soso sturuac iziarebs iuristis pozicias: `marTalia, kanoni ar iTvaliswinebs msgavs akrZalvebs, magram kmayofili var, rom sazogadoebrivi mauwyeblis pirvelma da meore arxebma uari Tqves azartuli TamaSebis Sesaxeb reklamis eTerSi ganTavsebaze. es saRi gadawyvetilebaa, radgan azartuli TamaSebi iwvevs damokidebulebas. Cven irgvliv uamravi adamiania, romelmac ojaxi, sakuTari Tavi gaanadgura swored am damRupveli Cvevis gamo. am xasiaTis reklamebi yovelTvis maRizianebda da vTvli, rom kanoniT unda aikrZalos. aqve aRvniSnav, sazogadoebrivma mauwyebelma, araTu reklamireba ar unda gaukeTos am tipis bizness, piriqiT unda ganaxorcielos sxvadasxva saxis kampaniebi, proeqtebi – azartuli TamaSebis winaaRmdeg. mimaCnia – erTi adamianic rom gadarCes am mavne zemoqmedebisgan am proeqtebiT, esec udidesi miRweva iqneba~.
ras fiqroben am Temaze aWaris umaRlesi sabWos kanonmdeblebi, amas maTi komentarebidan SeityobT.
aWaris umaRlesi sabWos adamianis uflebebis dacvis sakiTxTa komitetis Tavmjdomare cotne ananiZe: `cxadia, im biznesis reklamireba, romelsac ziani moaqvs adamianebisaTvis, ar aris misaRebi. gansakuTrebiT, es moqmedebs arasrulwlovanTa fsiqologiaze, radgan isini swored satelevizio reklamebiTa Tu interteniT ecnobian realobas. aqve ar SemiZlia ar aRvniSno, rom azartul TamaSebSi aris erT-erTi, umTavresi, problema – onlainTamaSebi, romelic ioli xelmisawvdomia arasrulwlovanebisTvisac. am sakiTxze me ukve vmuSaob sazogadoebis sxvadasxva warmomadgenelTan erTad. swored aq Cndeba uzarmazari xvreli, romelic iwvevs TamaSebisadmi damokidebulebas arasrulwlovanebSi. konkretulad, vgulisxmob registracias, romelic ar ifiltreba saTanadod asakobrivi SezRudvebis dasaweseblad, radgan ver xdeba pirovnebis identificireba. aq Cndeba realuri safrTxe. amis niadagze erT-erTma arasamTavrobo organizaciam kvlevac ki Caatara dedaqalaqSi, ramac daadastura es mosazreba. aRmoCnda, rom skolis moswavleebi aqtiurad TamaSoben onlainreJimSi. am sakiTxTan dakavSirebiT, ukve mqonda ramdenime seriozuli Sexvedra. vfiqrobT, garkveuli RonisZiebebis gatarebas Cvens regionSic. onlain TamaSebi iseTive safrTxes warmoadgens adamianisTvis, rogorsac kazinoebi – absoluturad identuri aRgzneba, CaTreva, damokidebuleba Cndeba im gansxvavebiT, rom piri ar Sedis am dawesebulebebSi. dRes, cifruli samyaro imdenad xelmiswvdomi da SeuzRudavia yvelasTvis, rom ara mxolod reklamis akrZalvaze unda vizrunoT, aramed am segments davuTmoT didi yuradReba~.
fraqcia – `qarTuli ocneba-maJoritarebis~ Tavmjdomare aWaris umaRles sabWoSi ilia verZaZem maSinve ganacxada, rom ukve muSaobs kanonproeqtze, romelic exeba azartuli TamaSebis erTgvar SezRudvas. kerZod: `me vmuSaob kanonproeqtze, romelic iTvaliswinebs kanonis gamkacrebas totalizatorSi arasrulwlovanebis Sesvla-registraciis Taobaze. sxvaTa Soris, es iniciativa Tavad bavSvebisgan modis. samoqalaqo klubTan skolebia gaerTianebuli. meTormeteklaselebma gadawyvites, CaetarebinaT eqsperimenti imis saCveneblad, Tu rogor iolad registrirdebian onlainTamaSebSi. swored amitom daviwye am sakiTxze muSaoba. principSi es iqneba kanonis erTi muxli, magram sakmaod qmediTi. minda ise gamkacrdes kanoni, rom Tavad totalizatorebis mflobelebs daekisroT pasuxismgebloba arasrulwlovanis daregistrirebis SemTxvevaSi da ar davtovoT es muxli iseTive bundovani, rogoric dResaa. rac Seexeba reklamirebas, cxadia, winaaRmdegi var, unda aikrZalos, raTa am kuTxiT mainc SevexidoT Cvens mozardebs swori TvalTaxedvis CamoyalibebaSi.~
