საქართველოში ხარისხიანი ყველის წარმოება წამგებიანია!
ირმა ცეცხლაძე 27 48 93
yveli saqarTvelos mosaxleobis kvebis racionis erT-erTi ZiriTadi komponentia da, cxadia, saaxalwlo sufra warmoudgenelia am produqtisgan damzadebuli mravalferovani kerZebis gareSe
samwuxarod, wlidan wlamde yveli Zvirdeba, Tumca fasi ar gamoxatavs mis xarisxs, piriqiT, TandaTan sul ufro xSirad gvxvdeba falsificirebuli produqti, romelic aranairad ar Seesabameba usafrTxoebis normebis moTxovnebs da SesaZloa, Cveni mowamvlis mizezic ki gaxdes.
am bolos Tqven mier nayid yvels Tu daakvirdiT, aRar aqvs is surneli, adre rom hqonda. isicaa, rom ar dneba tafaze da arc xaWapurSi, rac aucilebel pirobad iTvleba qarTuli samzareulos mTavari kerZis damzadebisas. bevri kiTxulobs, ra xdeba, ratom Seicvala yvelma saukuneebs gamotarebuli dnobis Tviseba? pasuxi martivia: produqti, romelic yveli gvgonia, sinamdvileSi mcenareul xsnarze damzadebuli masaa, romelic garegnulad waagavs yvels, SemcvelobiT ki naklebad. isicaa, rom misi warmoeba-gayidva lamis yvelaze sarfianad miiCneva soflis meurneobaSi dasaqmebulebisTvis, Tumca vawydebiT viTarebebs, romelTa gaTvaliswinebac mogviwevs saqarTvelos kanonmdeblobaSi cvlilebebis Sedegad da es produqti deficituri gaxdeba qveynis masStabiT.
nebismieri Cvengani yvels bazarSi an gare movaWreebTan yidulobs. sinjavs SerCeul `Tavs~ gamyidvelis mier CaWrili naWris meSveobiT. Semdeg iTxovs meores, mesames da a.S. sanam ar moiwonebs romelimes. amasTan, aravin fiqrobs baqteriologiur dabinZurebaze, rac mosalodnelia saTanado wesebis dacvis gareSe gayidvis dros. SeufuTavi yveli Cawyobili aqvT vedroebsa Tu kasrebSi, romlebic quCaSi udevT.
ra xdeba am sferoSi, ramdenad saxifaToa yvelis yidva, rogor awarmoeben CvenTvis aucilebel sakvebad miCneul am produqts da ra perspeqtivebi gaaCniaT yvelis mwarmoeblebs – amaze saubrobs rZis produqtebis eqsperti daviT slabinski.
– batono daviT, axali weli axlovdeba da diasaxlisebi ukve iwyeben saaxalwlo sufrisTvis produqtebis momaragebas. bazarSi ramdenadaa daculi yvelis gayidvis wesebi?
– swored amas winaT viyaviT centralur bazarSi. SevamowmeT rZis produqtebis gayidvis pirobebi. miuxedavad imisa, rom mowyobili aqvT teritoria, gamoyofilia maTTvis macivrebi, absoluturad aravin icavs sanitariul normebs. macivarSi ar inaxaven produqcias – Srebao. myidveli xeliT exeba yvels, sinjavs, rac dauSvebelia. rodesac SeniSvnas vaZlevT, gveubnebian, Cven ras gvTxovT, raRac higienas mainc vicavT, gare movaWreebTan naxeT, ra xdeba, ra pirobebSi yidian yvels, arada swored isini gviweven konkurencias da fassac gvkarnaxobeno.
– ras ityviT CvenTan moqmed yvelis sawarmoebze?
– aWaraSi mxolod ori sawarmoa gaxsnili – axalSensa da xuloSi. saerTod, regionSi Zalian cotaa rZis mimRebi punqtebi, anu ar aris ganviTarebuli yvelis warmoebis sfero. axalSenSi didi problemebi hqondaT rZis miwodebis kuTxiT. ratomRac centralizebulad ver gvardeba problema. mosaxleoba ar muSaobs am mimarTulebiT. SeiZleba sakmarisad ar aris informirebuli. faqtobrivad, iqmneba rZis deficiti, arada, yvelam viciT, rom zemo aWaraSi rZe bevria.
– aWaruli `CeCili~ yvelis deficiti namdvilad ar igrZnoba CvenTan.
– diax, aq isaa popularuli, naklebad moixmaren qarxnuls. marTalia, maRaziebSi devs, magram cota iyideba. adgilobriv yvels qarxnuli wesiT TiTo-orola Tu akeTebs. iyideba glexuri teqnologiiT damzadebuli, rasac sursaTis uvneblobis samsaxuri veranairad ver akontrolebs.
– ras SecvlidiT yveliT vaWrobaSi, saamiso berketebi rom gqondeT?
– imdenad rTuli Temaa, kacma ar icis, saidan unda daiwyo moqmedeba. iqmneba kazusi. kerZod, adamiani, romelic sardafsa Tu abazanaSi akeTebda yvels, aRmoCnda saerTaSoriso organizaciis beneficiari, miiRo dafinanseba. auSenes Senoba yvela sanitariuli normis gaTvaliswinebiT. sursaTis uvneblobis samsaxuris moTxovnebis mixedviT SeuZines Zvirad Rirebuli danadgarebi, spectansacmeli TanamSromlebisTvis da sxva. amis Semdeg es pirovneba iwyebs yvelis warmoebas, magram sul cota xanSi aRiarebs, rom ver muSaobs da acxadebs, jobda, isev abazanaSi mekeTebina yvelio.
– ratom?
– msgavs warmoebas, rogorc ki gaixsneba, uyeneben HACCP-is moTxovnebs, romelic awesrigebs mTeli warmoebis process higienur-sanitariuli normebis dacviT.
cnobisaTvis: safrTxis analizisa da kritikuli sakontrolo wertilebis sistema warmoadgens sursaTis uvneblobis sistemas, romlis danergva, saqarTvelos kanonmdeblobiT, savaldebuloa rZis produqtebis mwarmoebeli biznesoperatorebisTvis, romlebic axorcieleben nedli rZis Termul (Tbur) damuSavebas. sistemis danergvaSi mewarmeebs sursaTis erovnuli saagento exmareba (treningebis da konsultaciebis saxiT). Tumca, bazarze arsebobs sakonsultacio kompaniebi, romlebic axorcieleben sistemis danergvas sawarmoebSi (momsaxureba fasiania). saxelmwifos mxridan xdeba sistemis sawarmoebSi danergvis monitoringi.
– da ratomaa es wamgebiani?
– mewarmem, wesiT, yveli unda awarmoos pasterizebuli, gaciebuli rZiT, romelic moaqvs manqana-macivrebiT. xarjebi izrdeba ventilaciis, klimatis Seqmnis, komunaluri gadasaxadebis gamoc. danadgarebs, mogexsenebaT, bevri eleqtroenergia miaqvs. aqve gaixseneT formebi, Senobis Senaxva, sxvadasxva gadasaxadi. . . Sedis es maRali xarisxis produqti maRaziaSi da gverdiT udeben glexis mier xeldaxel amoRebul yvels. . . 2-3-jer iafad. albaT, gamoicnobT, romel yvels irCevs myidvelTa umravlesoba.
– marketebSi xom ar Sedis glexuri warmoebis yveli?
– ras ambobT, dadeqiT diliT nebismieri, Tundac maRali klasis supermarketTan Tu restoranTan da dainaxavT, rogor SeaqvT fermerebs yveli vedroebiTa Tu CanTebiT. brmebi xom ar varT?!
– samTavrobo struqturebi ratom ayovneben Carevas am sferoSi?
– saqarTvelos parlamenti cdilobs dadgenilebis miRebas zemoT CamoTvlili procesebis aRsakveTad, magram jerjerobiT ver axerxebs.
– ra uSlis xels?
– obieqturi mizezebi. warmoidgineT, qarxnuli wesiT damzadebuli produqcia ar aris mosaxleobis moTxovnilebis dasakmayofileblad sakmarisi raodenobis. qarTuli gamoTqma `yveli, puri da keTili guli~ yveliT iwyeba, anu ojaxSi sufra ar iSleba am produqtis gareSe. evropaSi erT-erT pirvel adgilze varT erT sul mosaxleze yvelis moxmarebis mixedviT. amdens, mgoni, arsad miirTmeven. aqedan gamomdinare, es akrZalva ZalaSi rom Sevides, didi deficitis pirobebSi aRmovCndebiT, Tanac yveli gaZvirdeba, radgan realuri fasi isaa, `santes~ da `nikoras~ yvels rom aweria. isic gaiTvaliswineT, rom am gigant sawarmoebs TiTqmis ar rCeba mogeba am produqtisgan. am segments toveben asortimentisTvis da imedad, rom viTareba odesme gamoswordeba. maTi yveli sufTaa baqteriologiurad, bavSvsac SeiZleba aWamo, magram Zviria saSualo momxmareblisTvis.
– gamodis, bazarSi nayidi yveli bavSvs ar unda mivceT?
– amas yvela eqsperti getyviT, magram saojaxo biujetidan gamomdinare, aravin iRebs seriozulad. problemaa isic, rom naturaluri komponenti faqtobrivad amogdebulia yvelis warmoebidan, radgan sufTa rZis mopoveba saqarTveloSi praqtikulad SeuZlebelia. komisia rom Seiqmnas, moiaros mTeli qveyana, pirveli kategoriis rZes versad naxavs. es kategoria niSnavs – rZe Seesabamebodes evrokavSiris moTxovnebs, kerZod, baqteriuli dabinZurebis daSvebul dozas.
– rac saqarTveloSi ialaRebia, iqac ver vnaxavT normalur, naturalur rZes, Tanac mowesrigebuli Tu gveqneba mimRebi punqtebi?
– aris mowesrigebuli rZis mimRebi punqtebi, magram verc iq Caibareben pirveli kategoriis rZes, radgan pirutyvs praqtikulad arahigienur pirobebSi wvelian. fermebis umravlesobaSi ar aris wyali da Suqi. Tavad SegiZliaT moiaroT da naxoT, rom qveyanaSi TiTzea CamosaTvleli fermebi, romlebic daakmayofilebs evrostandartebs, isic didi ZalisxmeviT. dRes mewarmeebi cdiloben, fxvnilze imuSaon, radgan HA safrTxis analizisa da kritikuli sakontrolo wertilebis sistem-is wesebiT ver miiReb yvels uvargisi rZisgan. Tanac, mogexsenebaT, zamTrobiT wveladoba klebulobs, xolo zafxulSi, rodesac Warbadaa rZe, ialaRebze wvelian Zroxebs – mindvrebSi, talaxSi. iqve, Ria cis qveS ibarebs rZes mimRebi punqtebi. marTalia, filtraven, rom xiluli dabinZureba – balaxi, buzi, bewvi da a.S. moaSoron, Semdeg aciveben da mikrobiologiurad saSinlad dabinZurebuli CamoaqvT sawarmoebSi. iq cdiloben pasterizacias (baqteriebisgan gawmenda). marTalia, am procesSi produqti adamianisaTvis sasargeblo Tvisebebs kargavs, magram mavnebelic aRar aris. sxvaTa Soris, pasterizebuli rZisgan cudi xarisxis sulguni gamodis. amis miuxedavad, mTeli es procesi bevrgan Caanacvla fxvnilis komponentma, romelsac amateben sursaTis uvneblobis samsaxuris mier akrZalul uxarisxo mcenareul cximebs. ase awarmoebs yvels sawarmoTa 90 procenti.
– naturalur karaqs aravin uSvebs?
– is TiTqmis aRar arsebobs. mokled, ukuRmarTi situaciaa. sxvaTa Soris, aris erTi sawarmo kaspSi, romelic cdilobs, mxolod naturalur produqtebze imuSaos da erTi grami fxvnilic ar Seurios. madloba RmerTs, es warmoeba mflobelis srul dotaciazea da amiT axerxebs bazarze adgilis SenarCunebas.
– ramdenad saSiSia yveli, romelsac quCasa Tu bazarSi vyidulobT? ukve seriozulad SemaSfoTeT. . .
– erTs getyviT: stiv morgani, amerikeli eqsperti am sferoSi, romelic ukve cametjeraa saqarTveloSi namyofi da Zalian gvgulSematkivrobs, gvexmareba warmoebis dalagebaSi, arc erT sufraze yvels ar miirTmevs, rac Zalian sawyenia CemTvis. ukve mec veridebi… sxva ra giTxraT… isicaa, CvenTan ar arsebobs yveliT mowamvlis SemTxvevebi, radgan es warmoudgenlad miaCniaT. Aarada, aravin icis, ama Tu im sufraze xalxis mowamvla goWs Tu sacivs rom dabralda, iqneb sulac yvelis gamo iyo?… simarTle giTxraT, me meSinia am statistikis ganxilvis, radgan rasac vuyureb, veranair standartSi ver jdeba.
– gamosavals raSi xedavT?
– axla afinanseben am sferos, yiduloben danadgarebs, magram isic unda gaviTvaliswinoT, rom am etapze dargis specialistebis didi deficitia. ar ician im Zviriani danadgarebis gamoyeneba, rZis pasterizacia da a.S. aucilebelia axalgazrdebis gadamzadeba romelime warmoebis bazaze, raTa TeoriasTan erTad, praqtikac iqve gaiaron da muSaobis procesSi Camoyalibdnen specialistebad. meore problema isev da isev rZis mogrovebaa HACCP-is doneze, raTa sawarmom normaluri rZisgan SeZlos maRali klasis produqciis warmoeba. saTaveSia sakiTxi gadasawyveti, Torem 3-4-jerac rom aumJavdes tonobiT rZe sawarmos, ukve zaralia da isev fxvnils mimarTavs. principSi, naturalur cxims Tu SevurevT, mTeli msoflio Wams aseT yvels da Cven ra mogviva, ubralod, ar iqneba es imeruli yveli Tu megruli sulguni.
– gamodis, yvelis warmoeba ar aris sarfiani. . . yvelis qveyanaSi?
– ase gamodis. saxelmwifos Tu arasamTavroboebis mier dafinansebuli sawarmoebis 100-dan 80% aRar muSaobs. is 20%-ic fxvnilis xarjze Tu axerxebs raRacas. amitom, frTxilad iyaviT saaxalwlod yvelis SeZenis dros. moerideT quCaSi gamotanil daxlebs da bazarSi yidvis drosac Suaze gaaWrevineT yveli, raTa Semdeg, saxlSi mitanisas, ar dagxvdeT gaurkveveli masa. axla is periodia, rodesac didi raodenobis yveli iyideba da falsifikatorebic cdiloben, SeasaRon daukvirvebel da am sakiTxSi gaurkvevel momxmareblebs uvargisi produqti. bednier axal wels gisurvebT!
