,,დამსვენებლებთან ერთად დაისვენეთ თქვენც!”
ირმა ცეცხლაძე 27 48 93
axali turistuli produqti, romliTac am sezonze isargebleben Cveni Tanaqalaqelebi da maTi stumrebi, ukve Camoyalibda. startapisTvis sakmaod rTuli konstruqciiT, organizaciiTa Tu didi masStabebiT `kopala~ iqcevs gansakuTrebul yuradRebas da sakmaod popularulia momxmarebelTa Soris
aRsaniSnavia, rom axalma Sps-m daikava absoluturad Tavisufali niSa turistul biznesSi, radgan ramdenime saxis moTxovnadi servisis gaerTianebam mobilizeba gaukeTa aWaraSi, danarCen saqarTveloSi Tu ucxoeTSi moqmed analogiur samsaxurebs, gacilebiT gaaiola kontaqtebze xelmisawvdomoba da gaaiafa yidva-gayidva-gaqiraveba-dagiravebis sfero.
cxadia, `kopalas~ turistul bazarze gamoCena aRsaniSnavia imiTac, rom igi uzrunvelyofs qalaqs axali samuSao adgilebiT, damatebiTi turistuli jgufebis CamoyvaniTa da msgavsi biznesgaerTianebebis CamoyalibebiT. araerTxel uTqvamT, rom saTanado infrastruqturis, maRali klasis sastumro-restornebis miuxedavad, baTums jer kidev aklia turistuli servisis bevri saxeoba, ris gamoc yovndeba am kuTxiT seriozuli turistuli firmebis CarTuloba adgilobriv masStabebSi.
ras gvTavazoben axali firmis warmomadgenlebi da rogor apireben am segmentSi Tavis damkvidrebas, amaze `kopalas~ direqtori giorgi beroSvili gvesaubreba.
– Tqven gaakeTeT Tamami ganacxadi bazarze, romelic ukve gadatvirTulia. risi imedi gaqvT?
– Cven vikavebT im niSas, romelic jer kidev Tavisufalia da ratomRac aravin ifiqra mis dakavebaze. adgilobrivi biznesmenebi jer kidev ar varT imdenad gamocdilebi biznesSi, rom yvela segmenti gajerebuli iyos. Tqven warmoidgineT, arsebobs bevri servisi, romelic isargeblebs didi popularobiT, Tumca aravis mosvlia azrad misi SeTavazeba turistebisTvis. me biznesis da marTvis fakulteti davamTavre Tbilisis saxelmwifo universitetSi, maqvs am sferoSi magistris xarisxic da kargad vici, raze vsaubrob. Cveni firma, marTalia, axalia, magram ukve aqvs sainformacio bazac, gamoxmaurebebic da hyavs klienturac. sezonis dadgomisTanave unda gavSaloT mZlavri, skrupulozurad gaTvlili, daxvewili sqema, romelSic yvela detali gansazRvruli da gaazrebulia. gaxurebuli sezonis dros imis fufuneba aRar aris, rame gadaiTamaSo an Seasxvafero. unda vicodeT, romeli sfero ras, ramdens, rogor da ra simZlavriT iTxovs, raTa Semdgom ar gvqondes Cavardnebi da xarvezebi.
– mainc ras sTavazobT momxmarebels?
– warmatebuli startis miuxedavad, jer kidev bevri ram gvaqvs dasaxvewi da gasakeTebeli. amitomac yvelafers am jerze ver ganvacxadebT. am etapze vcdilobT maqsimalurad davagdoT fasebi da SeviTavsoT yvela turistuli servisi, rac mogcems am segmentSi masStaburad CarTvis da biznesis sworad warmarTvis did SesaZleblobas. kerZod, baTumSi arsebuli binebis, apartamentebis marTvaSi aReba 24-saaTian reJimSi gulisxmobs sezonze maT gaqiravebas anu binis momzadebas (dalageba, mowyoba), turistis mozidvas, mis daxvedras, gamaspinZlebas, dabinavebas da Semdgom mis maRalprofesiulad momsaxurebas turoperatorebis, profesionali gidebis daxmarebiT.
– anu Tqven akeTebT imas, rasac bevri baTumeli ukve lamis yvela sezonze profesiulad akeTebs?
– diax, Cveni slogania: `damsveneblebTan erTad daisveneT Tqvenc!~. dameTanxmeT, yvela baTumelis problemaa zafxulobiT turistebis `povna~, maTi ganTavseba, Semdeg axali damsveneblis moZieba, Zvelis uproblemod da udanakargod gaSveba, binis mowesrigeba da a.S. amis gamo bevri ver axerxebs zafxulobiT sakuTari ojaxis qalaqidan sxva kurortze wayvanas, radgan turistebi Camodian xan erTi, xan sami-oTxi dRiT. maT momsaxureba da sakmaod daZabul-damRleli yuradReba sWirdebaT. Tanac, Cven binidan gasuli stumrebis Semdeg uzrunvelvyofT oTaxebis dalageba-dasufTavebas, TeTreulis Tu pirsaxocebis garecxva-dauToebas, raTa morig stumars yvelaferi maRal doneze momzadebuli daxvdes.
– cxadia, amas yvelafers ufasod ar gaukeTebT?
– ra Tqma unda, magram aravisTvis warmoadgens saidumlos, rom bevrs uWirs binis mudmiv reJimSi gaqiraveba da xSirad carieli dReebi udgeba, ris gamoc imaze gacilebiT mets kargavs, vidre CvenTvis gadasaxdeli eqneba. Tanac Cvens saitze copala.ge-ze binis mflobelebi SeZleben maTTvis Seqmnili kalendris meSveobiT sakuTari binis gaqiravebas onlain-reJimSi Tvalyuri adevnon. amave saitze msurvelT SeeZlebaT naxon partniori kompaniebi, gasayidi Tu gasaqiravebeli binebis fotoebi, zusti aRweriloba. . .
– gamodis, mxolod binebis gaqiravebiT ar xarT dakavebuli. . .
– ara, ra Tqma unda, es Cveni erT-erTi funqciaa. garda amisa, `kopalas~ mimarTulebaa uZravi qonebis yidva-gayidva-gaqiraveba (wliuri) da gagiraveba. agreTve gvaqvs `kopala-turi~, sadac davasaqmebT gidebs da movawyobT turebs saqarTvelos masStabiT sxvadasxva RirsSesaniSnaobis gasacnobad. gansakuTrebiT gvinda aqcenti gavakeToT maRalmTian aWaraze, sadac am bolos Zalian didi muSaoba mimdinareobs turistuli infrastruqturis mosawyobad. jer marto goderZis uReltexilsa Tu mwvane tbaze gasvla rad Rirs, rom araferi vTqvaT ulamazes CanCqerebsa da daburul koromebze, rac mravladaa, ager, baTumidan 15-20 wuTis saval soflebSi. es yvelaferi simdidrea Cveni kuTxis da mizanmimarTulad gamoyeneba unda. CvenTan Camosul stumars `kopala~ ara mxolod biniT, daxvedriT Tu sisufTaviT uzrunvelyofs – vTavazobT saintereso programas, romelic SesaZleblobas miscems datvirTuli, lamazi dReebi gaataron aWaraSi da mxolod plaJze mzis abazanebis miRebiT ar Semoifarglon. xdeba isec, rom sezonze wvimiani dReebi gamoereva. am SemTxvevaSi, Cvens stumrebs SevTavazebT sxva tipis gasarTob programas, magaliTad, didebsa Tu bavSvebs SesaZlebloba eqnebaT daeswron speqtaklebs, koncertebs, moinaxulon muzeumebi, avuxsniT sad, rodis, ra warmodgenaze SeeZlebaT daswreba. anu Cveni firma yvela saxis momsaxurebas iRebs sakuTar Tavze, rac cxadia, iqneba Cveni biznesis warmatebis sawindari. ucxo qveyanasa Tu qalaqSi Camosulebma ar ician sad mividnen, risi naxvaa upriani da a.S. isic ramdens niSnavs, zRvaze Camosul turists sam saaTSi miwisqveS, stalaqtidebsa da stalagmitebSi (quTaisSi) an martvilis Tu gaWedilis kanionebSi rom amoayofineb Tavs. es STabeWdilebebi xom sicocxlis bolomde gahyveba adamians. aq Camosul ucxoelebs fuli aqvT, surT daxarjon, magram ver xarjaven, radgan ara aqvT sakmarisad saintereso SeTavazebebi. Cven vapirebT es yvelaferi SevavsoT da turistebs srulyofili dasvenebis saSualeba mivceT.
– es sakmaod rTuli Temaa, rogor SeZlebT umaspinZloT yvelas, aq xom uzarmazari resursia saWiro – rogorc adamianuri, ise teqnikuri?
– mTavaria, sworad gaakeTo organizeba, Torem xalxi aris da dakavebulia kidec am saqmianobiT. Tu dakvirvebixarT, gogebaSvilis quCaze dgas `minivenebi~, romelTac gakruli aqvs banerebi `qiravdeba~. mZRolebi sezonis ganmavlobaSi swored turistebis sxvadasxva obieqtze miyvaniT arian dakavebulni. Cveni funqciaa, stumrebi davakavSiroT am adamianebTan, cxadia, iqve gavarkvevT, ramdenad usafrTxoa esa Tu is mZRoli, ramdenad sandoa. anu Cven viqnebiT turistisTvis usafrTxoebis da mSvidi eqskursiebis Catarebis garanti. rTulia ucxo qveyanaSi endo mZRols, romelsac ar icnob. Tanac Cven vTavazobT igive gidebs – dasaqmebas, baTumelebs – binebis gaqiravebas, maklerebs – daxmarebas gayidva-gaqiravebaSi. mokled, axals arafers vakeTebT, ubralod, Tavs vuyriT ukve arsebuls, rac ufro solidurs, sandos da momgebians xdis turizms yvela CvenTaganisTvis.
– da ratom migaCniaT, rom igive turistebi sxva gidebs an turistul kompaniebs ar moZebnian?
– ratom unda moZebnon, rodesac binebis dajavSnisTanave SevTavazebT am serviss, Tanac fasdaklebiT? ukve SeTanxmebuli varT analogiur turistul firmebTan, rom `kopala-apartamentebis~ stumrebisTvis turebi nakleb fasSi Caataron. ar dagaviwydeT, rom Cveni qveyana gamoirCeva sakurorto adgilebis simravliT. garda imisa, rom iq mimzidveli buneba da garemoa dasvenebisTvis, umravlesobas samkurnalo daniSnulebac gaaCnia. aqve minda aRvniSno samkurnalo wylebic. baTumSi Camosul turists Tu SesTavazeb Tundac or-samjer sairmeSi wayvanas, iq pikniks da mineraluri wylebis maragis Sevsebas, romelsac wamoiRebs da aq dalevs, ar gauxardeba da ar dagTanxmdeba? es CvenTvisaa manZili erTi saaTi, maTTvis ki yoveldRiuri marSrutia samsaxuramde. Cven viqnebiT maTi megobrebi ucxo qalaqSi, davakvalianebT da dauviwyar dReebs vaCuqebT. uamravi msgavsi idea gvaqvs, romelsac TandaTan davxvewT da davamuSavebT. mTavaria, yvelafris sistemaSi moyvana, rac Cveni kadrebis profesionalizmiT aucileblad miiRweva.
– Tuki konkurentebi gamogiCndnen, ramdenad SeZlebT konkurenciis daZlevas?
– principSi, Cven konkurentebi ar gvyavs. arian rigiTi maklerebi, romelTac mohyavT turistebi, TavianT wils iReben da ar ainteresebT turistis Semdgomi bedi. aris kompaniebi, romlebic aSeneben korpusebs, yidian binebs da klientebs sTavazoben gaqiravebis momsaxurebas. rac Seexeba kompleqsur kompanias, romelic yvelafers erTad uzrunvelyofs rogorc stumrisTvis, ise binis mepatronisTvis, faqtobrivad, ar aris.
– visTan TanamSromlobT?
– praqtikulad, mTel qalaqTan. CvenTan TanamSromlobiT yvela Tavis mogebas naxavs. aqve aRvniSnav, rom kontaqtebze gavediT baTumSi moRvawe yvela samSeneblo kompaniasTan da yvela mSenebare Tu ukve aSenebuli korpusis binebze gvaqvs informacia igive fasebiT da igive pirobebiT. anu vsargeblobT e.w. pirveli xelis principiT. amitom, klienti rom Camova, ar mouwevs 50 kompaniaSi misvla, pirdapir CvenTan mova da miiRebs qalaqsa Tu qalaqgareT arsebul Sav-TeTr karkasebze, mza binebsa Tu uZrav qonebaze srul informacias.
– TanamSromlobT Tu ara turizmis departamentTan da savaWro palatasTan?
– jerjerobiT ar gvaqvs kontaqti, radgan sul ori Tvea, rac CamovyalibdiT, Tumca vapirebT, aqtiurad CaverToT qalaqis biznescxovrebaSi, movawyoT ucxoeTSi gasvliTi turebi saqmiani kontaqtebis dasamyareblad da axali turistuli bazrebis asaTviseblad. zemoT xsenebul faqtorebs didi mniSvneloba aqvs turizmis ganviTarebisTvis, radgan vizitiorTa mogzaurobis mizans zogjer ar warmoadgens mxolod dasveneba. xSirad isini Camodian gamojanmrTelebis mizniT, Sesabamisad, SeiZleba iTqvas, saqarTvelo am kuTxiT didi mravalferovnebiT gamoirCeva.
– ra gegmebi gaqvT?
– vapirebT paralelur reJimSi `kopalas~ filialebis gaxsnas saqarTvelos sxvadasxva qalaqsa Tu regionSi. mogexsenebaT, Cveni qveyana mdidaria kulturuli da istoriuli ZeglebiT, romelTagan zogierTi Cvens welTaRricxvamde ramdenime saukuniT adrec ki aris daTariRebuli. bevrs ainteresebs arqeologiur gaTxrebze daswreba. maT movuwyobT individualur turebs an davakavSirebT speleoturizmis mimdevrebTan. maTTvis bevri saintereso adgilia aq. magaliTad, karstuli mRvimeebi ekis TemSi, unagiras mTaze da menjis TemSi – sawuleiskiros da Sxefis ubnebSi. senakidan arc ise Sors ki SeiZleba vastumroT Cveni turistebi menjis balneologiur kurorts, romelic samkurnalo wylebiTaa ganTqmuli. me Sevecade TqvenTvis CamomeTvala is adgilebi, romelic arc ise kargadaa cnobili, arada, SesaZlebelia maTi mTeli datvirTviT amuSaveba saTanado reklamirebis da CamosulTaTvis Sesaferisi binis povnis SemTxvevaSi.
– raSi mdgomareobs startapis warmatebis saidumlo?
– mTavaria swori gaTvlebi – biznesi maqsimalurze ki ara, minimalurze unda gaiTvalos, finansuri wyaroebi unda hqondes gamarTuli. mcire TanxiT did mogebaze ver gaxval da verc profesionali kadrebis gareSe moaxerxeb rames. kargad unda icode is sfero, sadac moRvaweob. dargis zustad Seswavlis gareSe verafers miaRwev. rac Seexeba mogebas, mTeli mogeba maSinve ar unda daxarjo, Tavad warmoebaSi unda daabruno da kompania gaaZliero.