,,თეას ტრადიციული სუვენირები” – ქართული ხასიათი, ფერი და სტილი
ნაირა ფუტკარაძე 27 48 93
adamianTa umravlesoba mogzaurobisas samaxsovrod yidulobs raime patara nivTs – suvenirs, romelic im qveynis an qalaqis simbolodac ki aRiqmeba. Tea kurtaniZe erT-erTi maTgania, vinc qarTuli sufris adgilobrivi suvenirebiT galamazebaze bevrs fiqrobs. is saqarTvelos stumrebs qarTul kulturas originalurad acnobs. `Teas tradiciuli suvenirebi~ qarTuli brendia, romelic mravali welia am saqmianobaSia CarTuli. brendis asortimentSia qarTuli tradiciuli xelnakeTi dekoratiuli da gamoyenebiTi mravalnairi suveniri. esenia: Sereuli masalebiT da teqnikiT damzadebuli saavtoro namuSevrebi, miniaturuli figurebi, macivarze misakravi magnitebi da a.S. maT Sorisaa xinklis formis WurWeli – samarile da sapilpile, romlebzec saavtoro uflebebi saqpatentiTaa daculi. dRes misi produqciis 37 saxeoba eqskluziurad Sedis supermarket `nikoras~ yvela turistul zonaSi mdebare maRaziaSi. misi produqcia warmodgenilia hipermarket `gudvilis~ qselSic. male daemateba axali xazi AMUL, romelSic naturaluri qvebisgan Seqmnili aqsesuarebi, CanTebi da fexsacmeli Seva.
– qalbatono Tea, mogviyeviT Tqven Sesaxeb.
– davibade xaSurSi. 2003 wels davamTavre sulxan-saba orbelianis saxelobis pedagogiuri universitetis saxviTi xelovnebis fakulteti. profesiiT mxatvar-pedagogi var. myavs meuRle da sami mcirewlovani Svili. fermweroba maZlevs saSualebas, rom SeuzRudavi viyo masalaSi, formaSi. turistebze gaTvlili nakeTobis Seqmnisas profesiuli ganaTleba mexmareba, gaviazro msoflio kultura, tradiciebi, ferebi. Semdeg, Serwyma mivusadago ama Tu im nivTs. magaliTad, broweuli msoflioSi nayofierebis da simdidris simboloa, amitom am xilis mimarT mxatvruli interesi didia. Tumca, Tu ar davtvirTeT qarTuli TematikiT, maSin saintereso aRar iqneba myidvelisTvis.
– rodis da ratom gadawyviteT qarTuli suvenirebis Seqmna?
– qarTuli nacionaluri saunje – anbani da damwerloba Cveni yvelaze didi simdidrea. garda Tavisi ZiriTadi funqciisa, Zalian mravalmxrivi da lamazia. aseve, gvaqvs tradicia, kultura, rom simbolikisgan saintereso suvenirebi SevqmnaT. ornamentebi, arqiteqturuli detalebi, bareliefebi, mxatvarTa namuSevrebi, Rvino, nacionaluri cekva da kidev bevri ram Cveni qveynis kulturidan iZleva imis saSualebas, rom isini saintereso da Tanamedrove kuTxiT warmovaCinoT. rodesac mekiTxebian, ratom gadavwyvite suvenirebis keTeba, konkretuli pasuxi ar maqvs. magram is vici, rom suvenirebiT mindoda meTqva stumrebisTvisac da Cemi megobrebisTvisac, rom es qveyana aris ganviTarebuli, Tavisufali, saintereso da mravalferovani. imdenad didi kulturis matarebeli eri varT, Zieba ar gWirdeba, ra moigono, rom daaintereso stumari. aqtiurad vmuSaobT axal-axali mimarTulebis aTvisebaze. amis gamo, dagvWirda gafarToebaze fiqric, amJamad, yvelaferi erT sivrceSi mzaddeba da uxerxulobas gviqmnis arasakmarisi farTi. yvelaferi 2011 wels ganaxlebul mcxeTaSi daiwyo. gavxseni suvenirebis maRazia. bazarze arsebuli Cinuri produqtis xarisxma da asortimentma ar damakmayofila da daviwye qarTuli suvenirebis warmoebaze fiqri, rac etapobrivad SevZeli. amasTan, mqonda patara `tasos art-kafec~, sadac vmarTavdi gamofenebs da literaturul saRamoebs, vmaspinZlobdi bevr ucxoel da qarTvel stumars. droTa ganmavlobaSi frTa Sevasxi qarTuli suvenirebis ideasac da maxarebs is faqti, rom Cemi erTi nawarmi sakmao popularobiTac sargeblobs. man iseTi interesi gamoiwvia xalxSi, rom mimbaZvelebi gamomiCndnen da Cemi idea Semosavlis wyarod gaixades. aman maiZula mimemarTa saqpatentisTvis da gvian, magram mainc – 2017 wels, davaregistrire dizaini – xinklis formis sapilpile-samarile. Tumca, rogorc aRmoCnda, saqarTveloSi patenti ver gicavs da CavTvaloT, rom masSi daxarjuli Tanxa, dro da nervebi saxelmwifos vaCuqe. yvelafris miuxedavad, ar gavCerebulvar. 2018 wels internet da beWdur katalogebSi Cemi nawarmi qarTuli suvenirebis yvelaze mravalmxrivi asortimentis mwarmoeblis statusiT da `Teas tradiciuli suvenirebis~ saxeliT Sevida. 2019 wels koreaSi gamarTul me-17 saerTaSoriso fermentirebuli produqciis gamofenaze ramdenime aTeul qarTul produqciasTan erTad `Teas tradiciuli suvenirebic~ waradgina. amis Semdeg miviRe ramdenime seriozuli winadadeba, rac amJamad ganxilvis procesSia. sul axlaxan gadavwyvite, rom qarTuli anbani da Cveni qveynis xedebi sasaCuqre sanTlebzec gadametana. mgoni, saintereso namuSevari gamovida da ucxoeli turistebis yuradRebasac miiqcevs.
– Tqveni namuSevrebi didi popularobiT sargeblobs, rogor fiqrobT, ra aris amis mizezi?
– Cemi suvenirebis unikaluroba imaSia, rom TiToeuli maTgani xeliT iqmneba, daferva xdeba individualurad. maqsimalurad gamoyenebulia adgilobrivi masala. yvela modelSi gaTvaliswinebulia qarTuli xasiaTi, feri, stili. arasodes damixatavs dakveTiT an imitom, rom gameyida. maSin vqmni, roca gulSi aRar eteva. es grZeldeba dReebi, kvirebi gadabmulad.
– Tqveni namuSevrebi ramdenad xelmisawvdomia momxmareblebisTvis da yvelaze Zvirad romeli namuSevari gaiyida?
– sxvaTa Soris, rasac did fasebs vadeb xolme, yvela iyideba. minda mivmarTo im `mxatvrebs~, romlebic borotad sargebloben teqnologiebiT – nu dabeWdavT tiloze da mere nu waartyamT nabeWds `mazokebs~ akrilis saRebaviT, nu arwmunebT momxmarebels, rom es zeTSia Sesrulebuli da Zviri amitom Rirs. amiT im adamianebs ayenebT Seuracxyofas, romlebic arc masalaSi vityuebiT, arc grZnobebSi da arc droSi. Tqveni es qceva damangrevlad moqmedebs qveynis imijze. miuxedavad imisa, rom Cemi namuSevrebi sakmao popularobiT sargeblobs ucxoeTSi, arasodes mifiqria aslis daxatva. amitom fasSi yovelTvis Tamami var. yvelaze didi fasi 2000 lari iyo. gayidvamde cota xniT adre, erTma Turqma biznesmenma mommarTa winadadebiT – 1000 larad Tu momyidi 30 amisTanas, oRond zustad aseTs, SeviZen, 3 TveSi Tu damixatavo. Tarjimans gaognebuli vuyurebdi, vifiqre dro SeeSala, radgan SeuZlebels mTxovda. iqve vuTxari uari. es ambavi rom movyevi erT-erTi gamofenis dros, zemoT xsenebuli `teqnologiiT~ damakvalianes, ase moqceuliyavi da moaswrebdio. nawyeni wamovedi. madloba RmerTs, fantaziis unari maqvs. kerZo koleqciebSia Zalian bevri Cemi naxati. Tumca maTi axali patronebis umetesoba saxels da gvars arc tovebs da mxolod fotoebiT Semoifargleba.
– gegmebi gagviziareT.
– Cemi gegma, romelsac ramdenime welia vaxorcieleb, isev da isev suvenirebis warmoeba da daxvewaa, Tumca, patar-patara proeqtebic Tan axlavs.