,,ვაქცინაციის მასობრივი ჩატარება არა მხოლოდ ტურიზმს, მთელ ეკონომიკას მისცემს აღდგენის შანსს”
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aWaris turizmisa da kurortebis departamentis Tavmjdomaris pirveli moadgile Tamar kaikaciSvili aWaris usafrTxo turistul produqtebsa da gegmebze saubrobs.
– qalbatono Tamar, aqtiurad mimdinareobs saubari usafrTxo turizmis dagegmvis Taobaze. es ramdenad SesaZlebelia pandemiis pirobebSi?
– usafrTxo turizmi SesaZlebelia, Tumca gasaTvaliswinebelia kovidpandemiis sawinaaRmdego msoflio jandacvis organizaciis da Cveni erovnul daavadebaTa kontrolis centris mier dawesebuli regulaciebi. swored aqedan gamomdinare unda davgegmoT yvela aqtivoba ara mxolod turizmSi, aramed cxovrebis nebismier sferoSi. SezRudvebis gamo, marTalia, garTulebac aris da ukmayofilebac, magram radgan sxva gza ar gvaqvs, Zalian mozomili nabijebis gadadgmaa saWiro, raTa, erTi mxriv, gavufrTxildeT sazogadoebis ganwyobas, meore mxriv – ar davazaraloT mosaxleoba dainficirebis safrTxis SeqmniT.
– ra xdeba am mxriv msoflioSi?
– msoflio turizmis organizaciis da sxva saerTaSoriso, kompetenturi organizaciebis bolo kvlevebis mixedviT, bevri wamyvani qveyana akeTebs aqcents usafrTxo turizmze, rac dakavSirebulia mwvane sivrceebTan, individualur turebTan, saTavgadasavlo turizmTan.
– aWaraSi ramdenadaa ganviTarebuli es mimarTulebebi?
– sxvaTa Soris, aWaraSi bolo wlebis ganmavlobaSi swored am mimarTulebiT daviwyeT muSaoba da sakmaod kargi Sedegebic miviReT, miT umetes, rom potenciali didia. regionSi gvaqvs oTxi daculi teritoria, ulamazesi xedebi da soflebi. SeiZleba ganvaviTaroT turizmis sxvadasxva mimarTuleba, rogorc saTavgadasavlo, ise Rvinis Tu kulinariuli turizmi. yovelive amis dagegmva-ganxorcieleba SesaZlebelia, magram kidev erTxel xazgasmiT aRvniSnav, kovidusafrTxoebis gaTvaliswinebiT rogorc maspinZlebis, ise stumrebis mxridan.
– ra unda gaiTvaliswinos orive mxarem?
– transportireba, ganTavsebis obieqti, turebi – yvelaferi unda daigegmos zustad, raTa arsad moxdes turistis dainficireba. amaze unda izrunon biznesis warmomadgenlebma da im adamianebma, romlebsac uSualod aqvT Sexeba stumrebTan.
– ramdeni sastumro darCa kovidinficirebulTaTvis?
– sakarantino sivrce ganitvirTa. jer kidev SarSan, rodesac pandemia axali dawyebuli iyo, am sastumroebma didi roli Seasrules mosaxleobis davirusebis safrTxis Semcirebis kuTxiT. izolacia erTaderTi gamosavali iyo pandemiis pikis periodSi. daaxloebiT 4 Tu 5 sastumro darCa kovidinficirebulTaTvis. am mimarTulebiT kargi gamocdileba SeiZines rogorc sastumroebis mflobelebma, ise personalma, romelmac gaiara specialuri treningebi kovidinficirebulebis marTvis da rekomendaciebis dacvis kuTxiT. kerZo seqtori daudga mxarSi jandacvis saministroebs, Sesabamis struqturebs jer kidev pandemiis sawyis etapze. axla, rodesac gamoTavisuflda am sivrceebis umetesoba, SeZleben marTon usafrTxo turizmi, radgan udidesi gamocdileba daagroves am sferoSi. rogorc xedavT, es kidev erTi plusia turistebis ndobis mosapoveblad. es exeba rogorc sastumroebis menejments, ise rigiT personals, romelsac uSualo Sexeba hqonda izolaciaSi myof kovidinficirebulebTan.
– rogor daexmara saxelmwifo turizms lokdaunebis periodSi?
– amaze konkretulad ver vilaparakeb, ufro specialistebis prerogativaa, vityvi mxolod, rom bevr turistul obieqts gadauvadda sesxi bankSi swored saxelmwifos gadawyvetilebiT da sabanko seqtoris TanadgomiT. aseve, bevrs daufinansda xelfasi, erTjeradadac daexmarnen. sastumroebs qonebis gadasaxadi gauuqmes, sauravi ar daaricxes maRalmTian kurortebs da a. S. mogexsenebaT, Cveni mwiri biujetidan gamomdinare, mTavrobam SesaZleblobebis maqsimumi gaakeTa. isic minda aRvniSno, rom turizmma yvelaze didi dartyma miiRo, radgan pandemiam Caketa sazRvrebi da Sida turizmic ki saTuo gaxda. amitom, ramdenime aTeuli milioni lari saxelmwifom bizness, maT Soris, turizmis sferoSi dasaqmebulebsac moaxmara, SedarebiT iolad rom gadaetana pandemiis gamo miRebuli uzarmazari zarali.
– Tuki masobrivad daiwyeba mosaxleobis vaqcinacia, ramdenad unda viqonioT imedi, rom turizmi Cveul ritms welsve daubrundeba?
– vaqcinaciis masobrivad Catareba ara mxolod turizms, mTel ekonomikas miscems aRdgenis Sanss. amis dasamtkiceblad israelis magaliTic gveyofa, sadac mosaxleobis 90% orive doziTaa vaqcinirebuli, erTjeradad ki yvela. es aris kacobriobisTvis unikaluri gamocdileba am viTarebaSi. aqedan gamomdinare, Ria sivrceebSi pirbadis tarebisgan gamoTavisufldnen, mogzauroben sadac undaT, israelidan Casul turists yvela qveyana gulRiad xvdeba. TavisTavad, CvenTanac Camovlen ucxoeli turistebi, Tu ecodinebaT, rom mosaxleobis didi nawili acrilia da dainficirebis gacilebiT naklebi Sansia. Tanac, es ara mxolod turizmis ganviTarebas ganapirobebs, aramed, saqarTvelos gadarCenis erTaderTi gza, Cveni moqalaqeebis janmrTelobis SesanarCunebeli instrumentia. rac Seexeba Tqvens kiTxvas, erTs getyviT: Cveul ritmSi veRaraferi gagrZeldeba, radgan pandemiam Secvala msoflios dRis wesrigi. gamonaklisi arc Cven varT. turizmis msoflio organizacia yvelas urCevs, aqcenti gaakeTos Sida turizmze. amitom movuwodebT mTel saqarTvelos, mogzaurobis SemTxvevaSi, baTumi da aWara airCion dasasveneblad, Tumca, gavimeoreb – sifrTxile da kovidrekomendaciebis maqsimalurad dacva gvmarTebs.
– Tuki vaqcinirebuli ucxoeli turistebi mainc gadawyveten CvenTan Camosvlas, frenebi aRdgeba?
– es procesi TandaTan mwyobrSi dgeba, reisebi matulobs. quTaisis aeroportSi xorcieldeba frenebi sxvadasxva qveynidan. axali aviakompaniis Semosvlac ki daanonsda. israelis moqalaqeebi baTumis aeroportis meSveobiT Semodian qveyanaSi. sxva aviakompaniebsac velodebiT sul mokle droSi. Tbilisis aeroportic iRebs turistebs. saqarTvelos ekonomikis saministros informacia turistebis raodenobis matebasTan dakavSirebiT, damaimedebelia, rasac gafrTxileba sWirdeba kovidis swori marTviT da Cveni moqalaqeebis mxridan pasuxismgebliani damokidebulebiT. Tu amas ar gavakeTebT, es yvelaferi Zalian mkacrad aisaxeba Cvens ekonomikaze, Semosuli turistebis raodenobaze. axla aris mzadebis periodi, rodesac jer kidev gvaqvs turizmis sworad dagegmvis Sansi. unda gavaanalizoT naklovanebebi Tu prioritetebi, rac kovidpandemiam gamoaCina, axal reJimSi gadavawyoT biznesebi da wina planze wamovwioT is prioriteti, rac gagvaCnia, Tundac kovidsivrceebis mowyobaSi.
– Tqven TvliT, rom am sferoSi prioritetebic gaqvT?
– ki, asea. gvaqvs kovidsastumroebis marTvis unikaluri gamocdileba, romlis modeliT da muSaobis procesiT dainteresdnen sxva qveynebis mTavrobebi, gvTxoves am sferoSi miRebuli codnis da praqtikuli sqemebis gaziareba. rodesac pandemia milevad reJimSi iqneba da gadavlaxavT ZiriTad sirTules, Zalian kargi sastarto pirobebi gveqneba turistebis mozidvis kuTxiT. vgulisxmob, Tuki, jer kidev 2019 wels, 2 milion 100 aTasi turisti gvyavda qveynis masStabiT, iolad mivaRwevT igive cifrs da ukve plusebSi ganvagrZobT muSaobas.
– lokdaunebis gamo aWaraSi xom ar gakotrebula restornebi da kafe-barebi? TbilisSi restoratorTa asociaciam xmauri atexa, rom bevrma obieqtma saerTod Sewyvita arseboba. . .
– baTumsa da, saerTod, aWaraSi aseTi masStabis problema ar Seqmnila, radgan Sida turizmze gvqonda gaTvla. igive Tbilisidan aq Camodiodnen restornebSi. raRac periodSi baTumSi gaixsna kvebis obieqtebi maSin, rodesac sxvagan jerac SezRudvebi iyo. es zRvaSi wveTia wina wlebTan SedarebiT. ver vityvi, rom Cveni restoratorebisTvis didi mogebis momtani aRmoCnda, romelmac mTlianad dafara zarali, magram iyo Svebis periodebi. amis safuZvelze SeZles biznesis SenarCuneba da iseTi xmauri da ukmayofileba, rogoric – TbilisSi, aq ar gvqonia. cxadia, biznesi am mimarTulebiT marTlac cud dReSia, finansuri danakargebic sakmao didia, magram rodesac arCevani dgeba adamianTa janmrTelobasa da finansebs Soris, cxadia, saxelmwifom unda airCios sakuTari moqalaqeebis janmrTeloba. minda xazgasmiT ganvacxado, rom turizmis kerZo seqtori aWaraSi upirobod daudga mxarSi mmarTvel gunds.
– ZiriTadad ra mimarTulebiT emzadebiT turistuli sezonisTvis?
– jer minda vTqva, rom sakarantine sivrceebis marTvaSi erT-erTi ZiriTadi roli dagvekisra sxva saxelmwifo struqturebTan erTad. ase rom, muSaoba ar Segviwyvetia arc erTi dRiT. rac Seexeba turizms, am kuTxiTac aqtiurad vmuSaobdiT servisis da infrastruqturis mimarTulebiT. kerZod, daviwyeT aWaris soflebsa da bunebaSi turistebisTvis mizidulobis axali centrebis Seqmna. gacilebiT gaiSala Cveni interesTa sfero, magaliTad, aWaris mTebSi, zRvis donidan 2000 metrze turistebisTvis TavSesafars vawyobT. es aris qobuleTisa da Suaxevis damakavSirebeli salaSqro-saTavgadasavlo turistuli marSruti infrastruqturuli nagebobebiT, romelic saSualod 15 kaczea gaTvlili da jvari-mindoris ialaRebze aSendeba. aseve, uCxos xeobaSi daigegma molaSqreebisTvis saintereso marSruti, romelsac samomavlod saTavgadasavlo turizmis erT-erTi saxeobis – kanioningis ganviTarebis didi potencialic aqvs da kargad jdeba usafrTxo turizmis farglebSi. jer kidev SarSan daiwyo da wels dasruldeba samTo velobilikis mowyoba Suaxevidan qedis mimarTulebiT, romelic or municipalitets daakavSirebs da gaivlis kavianis cixes. es marSruti tyeze gadis, gadmohyurebs xeobas, xiWauris universitets da Zalian saintereso iqneba ara mxolod samTo-saTavgadasavlo turizmis moyvarulebisa da sportsmenebisTvis, aramed qveiTi molaSqreebisTvisac. daiwyo xixanis cixeze asasvleli bilikis dagegmarebac. garkveuli infrastruqturuli samuSaoebi ukve mimdinareobs, romlis dasrulebis Semdeg, nebismieri fizikuri monacemebis adamiani uproblemod SeZlebs uZvelesi istoriuli Zeglis daTvalierebas. dResdReobiT, mogexsenebaT, iq asvla sakmaod did sirTuleebTan aris dakavSirebuli. Ciruxis xeobaSic sxvadasxva infrastruqturul proeqts vaxorcielebT – iq sapiknike adgilebisa da TavSesafris mowyobas vapirebT. minda aRvniSno, rom 15 marSruti, romelic aWaris masStabiT gvaqvs, markirebulia da isea dagegmili, rom monawileebma gaiaron soflebSi, sadac RamisTevasac SeZleben da adgilobrivi nawarmiT xoragis Sevsebasac. amiT Tavadac kmayofilni darCebian da adgilobrivebic mogebas naxaven. baTumis SemogarenSic ori velobilikis markireba igegmeba. mokled, gvaqvs proeqtebi, romliTac ukve 2022 wels, Zalian gansxvavebuli, mravalferovan turistuli produqtebiT SevxvdebiT sezons, axal adgilebs SevTavazebT stumrebs, aWaras absoluturad sxva kuTxiT davanaxebT, raTa kvlav Camosvlis interesi gauCndeT.
– treningebs aRar atarebT?
– SarSan da wels gavakeTeT vebgverdi, sadac videogakveTilebi ganvaTavseT sarestorno-servisebis saswavlad. dainteresebulebi SeZleben codnis donisa da unar-Cvevebis onlain amaRlebas. aseve, gadavwyviteT kulinariaze gagvekeTebina aqcenti. mogexsenebaT, kulinariuli turizmic jdeba usafrTxo turizmis farglebSi. turistebs SevTavazebT sami samzareulos dagemovnebas: maRalmTiani aWaris, qobuleTur da lazur kerZebs. ukve gamzadda videoebi da avtvirTeT Cvens feisbuq-gverdze. aRmovaCineT uZvelesi receptebic, romelic adgilobrivi diasaxlisebisTvisac saintereso iqneba. vimedovnebT, gaisad TavgadasavlebiT datvirTuli, ulamazesi da ugemrielesi turebiT movizidavT turistebs aWaraSi.
