ჩირი, მურაბა, ღვინო – ,,ნატურალპროდუქტის” გემრიელი ნუგბარი
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zaira jiblaZe profesiiT Jurnalistia. wlebis ganmavlobaSi xelvaCauris municipalitetis sakrebuloSi muSaobs – sakrebulos aparatis sazogadoebasa da masmediasTan urTierTobis dargSi ufrosi specialistia. zairam meuRlesTan erTad, arcTu ise didi xnis win, Ciris warmoeba daiwyo, Semdeg murabebis xarSva, Rvinis dawurva da. . . dRes ukve `naturalproduqts~ bevri adamiani icnobs da endoba kidec. rogoria ojaxuri biznesis samomavlo perspeqtivebi, ra siaxleebs SesTavazebs momxmareblebs da rogor anawilebs sworad dros sami Svilis deda, amaze zaira jiblaZe gvesaubreba
– qalbatono zaira, ratom gadawyviteT Ciris warmoeba da rogor daiwyeT es saqme?
– garda imisa, ra saqmianobasac aqamde veweodi, yovelTvis mqonda survili, damatebiT mekeTebina rame axali da saintereso, romelic iqneboda Cemi da Cemi ojaxisaTvis gamowveva. gamomdinare iqidan, rom saqarTvelo xilis qveyanaa da Zalian bevri jiSi xarobs, romelTa umetesoba gansakuTrebulad unikaluria Tavisi kvebiTi RirebulebebiT, gaCnda idea, xilisgan Segveqmna nugbari da xilis gadamuSavebiT migveRo axali produqti, romlis mirTmevac momxmarebels weliwadis nebismier dros SeeZleboda. magaliTad, citrusi an kivi SesaZlebelia Ciris saxiT miviRoT, Tundac zafxulSi. garda imisa, rom xilisgan damzadebuli nugbari gemrielia, amasTanave, mas gaaCnia uamravi sasargeblo Tviseba janmrTelobisa da imunitetis gasaZliereblad. minda aRvniSno isic, rom adgilobrivi warmoeba xels uwyobs fermerebs maT mier moweuli mosavlis adgilze realizebaSi.
– axali saqmis keTebis survili erTia, realobad qceva – meore. gqondaT garkveuli gamocdileba?
– farTo warmoebis TvalsazrisiT Tu ganvixilavT, am kuTxiT gamocdileba ar mqonia, Tumca rasac xels vkideb, Sua gzaSi mitoveba ar mCvevia. pirvelad satesto produqti SevqmeniT, romelic axloblebma, naTesavebma Seafases. Semdeg adgilobriv Tu saerTaSoriso gamofenebze warvadgineT Cveni produqcia, ramac dagvanaxa, ra tipis nawarmsa da gemos aniWebs upiratesobas momxmarebeli. aman ki mogvca stimuli, gagvefarTovebina saqmianoba da ukve sawarmos egidiT gvewarmoebina qarTuli xilisgan naturaluri produqti.
– saqmis dasawyebad saWiroa garkveuli finansebi. saxelmwifos mxridan mxardaWera gqondaT?
– Tavdapirvelad, xilis saSrobi karada Eenpard-is proeqtis farglebSi aviReT. ra Tqma unda, finansuri nawili umniSvnelovanesia warmoebaSi, radgan nedleulis SeZenas, gadamuSavebas, SefuTvas, etiketirebas sakmaod didi finansuri resursi sWirdeba. rom ara saxelmwifo programebi, aseve saerTaSoriso donori organizaciebis mxardaWera, rogorc Tanamedrove teqnika-danadgarebis, aseve sxva uamravi resursis, Tundac organizaciuli SesaZleblobebis gaZlierebis mimarTulebiT, verafers SevZlebdiT. araerTi saxelmwifo Tu saerTaSoriso donori organizacia dagvexmara. am bolos proeqtis `awarmoe saqarTveloSi~ programis farglebSi movipoveT dafinanseba. male momxmarebels SevTavazebT sruliad axal nugbars, romlic Cvens regionSi ar iwarmoeba da siaxles warmoadgens.
– Ciri, romelsac momxmarebels sTavazobT, qarTuli xilisgan mzaddeba?
– ra Tqma unda. gansakuTrebul aqcents aWaris regionSi moweul xilze vakeTebT, aseve, qarTlsa da kaxeTSi moyvanili xili Cvens warmoebaSi gansakuTrebul adgils ikavebs.
– yvelaze didi moTxovna romel Cirzea?
– esaa Savi qliavis, gargaris, citrusis, kivis Cirebi.
– rogor axdenT bazarze produqciis realizebas?
– warmoebuli produqti Segvaqvs adgilobriv sasursaTo marketebSi, aseve, dedaqalaqis 20-mde maRaziaSi. vfiqrob, wels warmoebas gavzrdiT da qselur marketebSic ganvaTavsebT produqcias. 2020 wels Cveni damzadebuli murabebi germaniasa da poloneTSi gaitanes. wels vawarmoebT molaparakebebs sxva qveynebTan da eqsportiorebTan, raTa qarTuli produqti gaicnos ufro metma qveyanam. gvaqvs aseve kerZo SekveTebi saqarTvelos regionebidan, romelsac sakuriero momsaxurebiT vagzavniT. saerTod, jansaR, naturalur da yovelgvari danamatebis gareSe warmoebul produqtze didi moTxovnaa, gansakuTrebiT, ucxo qveynebis bazarze. amavdroulad, qarTuli produqti xarisxiT konkurencias uwevs importirebuls, magram fasebis sakiTxi jer kidev dasaregulirebelia. gayidvebis saukeTeso saSualebaa aseve Cveni warmoebis oficialuri veb saiti: 
feisbuq gverdi: 
– amzadebT Cirs, murabebs. . . gansxvavebuls ras sTavazobT momxmarebels?
– murabebis warmoeba CirTan erTad daviwyeT. rogorc momxmarebeli ambobs, gansakuTrebulia Cveni kaklisa da leRvis murabebi. warmoebis wesi tradiciulia, Tumca maqvs garkveuli teqnologiuri midgomebi, rac murabasa da jemebs ufro SesaniSnavs xdis rogorc gemovnuri, aseve vizualuri TvalsazrisiT. wels satestod CamovasxiT gogris muraba, romelic gansakuTrebuli gamovida da vfiqrob, am produqtis warmoebis moculobasac gavzrdiT.
– Rvinosac wuravT. . .
– diax, gvaqvs saojaxo Rvinis marani `beriZeebis Rvinis~ saxelwodebiT. wels Rvinos davwuravT qvevrSi, qarTuli tradiciuli wesiT. rogorc iciT, aWara turistebisTvis sxvadasxva kuTxiT saintereso regionia. vfiqrob, Cvens maranSi dawuruli Rvino maTTvis aRmoCena iqneba. marani baTumTan axlos mdebareobs, iq SeZlebs stumari mis dagemovnebas da SeZenas.
– ra sirTuleebs awydebiT da ra gamowvevebi gaqvT?
– pandemiam didi zarali miayena msoflios, maT Soris, mewarmeebsa da sxvadasxva sferos bizness. vcdilobT, gamowvevebs SevxvdeT mzad da swori menejmentiT SevZloT winsvla. pandemiis dros produqciaze moTxovna gaizarda, aseve gaizarda Saqris, SesafuTi masalis, qilebis da sxva saWiro masalebis fasebic. . .
– rogoria Tqveni samomavlo gegmebi?
– gegmebi bevri gvaqvs, Tumca yvelaferi garemo pirobebzea damokidebuli. warmoebis gazrda da axali produqtis SeTavazeba gansakuTrebul adgils ikavebs Cveni gegmebis siaSi. yvelaze mTavari ki mainc meti produqtis gayidva da eqsportia, rac metad gagvaZlierebs.
– dabolos, xarT sami Svilis deda, muSaobT sajaro samsaxurSi. rogor anawilebT dros?
– ojaxi CemTvis mTavari sayrdenia, zemoT razec visaubreT, yvela im saqmeSi jaWvurad aris CarTuli ojaxis yvela wevri, maT Soris, 5 wlis demetre, romelic yovelTvis poulobs raime saqmes Tavisi SesaZleblobidan gamomdinare. ra Tqma unda, rTulia, magram drois sworad ganawilebiT SesaZlebelia ramdenime saqmis erTad keTeba. rogorc saqmeSi, aseve Tavisufal dros, erTad varT, mTavari esaa.
