“მოგზაურები პრიორიტეტს მწვანე ტურიზმს მიანიჭებენ, ყოველ შემთხვევაში მანამ, სანამ არ ჩაცხრება მსოფლიო პანდემია”
èïîòïè õòàïîòøâòäò: 27 48 93 –
TiTqmis ori kviraa, rac aWaraSi turistuli sezoni oficialurad gaixsna. im dRes stumrebs saSualeba hqondaT, baTumis bulvarSi sxvadasxva kulturul programas daswrebodnen. franebis Sou, jaz big bendis koncerti, moZraobis Teatris pantomima, aviaSou, laTino-amerikuli cekvebis Sou da ulamazesi sabaleto warmodgena sazafxulo TeatrTan da anbanis koSkTan mimdinareobda. specialurad sezonis gaxsnisTvis aWaraSi moqmedi yvela saxelmwifo muzeumi, ganaxlebuli petra da gonios cixe vizitiorebs ufasod maspinZlobda. Tojinebisa da baTumis dramatulma Teatrebma ki speqtaklebi `meri popinsi~ da `helados~ warmoadgines.
wels, zRvaze dasvenebasTan erTad, axal turistul adgilebsa da produqtebs SesTavazebs regioni stumrebs. maT Soris iqneba kanioningi uCxoSi, eqstremaluri velobiliki qeda-SuaxevSi, axali sapiknike adgilebi CiruxSi, kapnisTavsa da sofel SuamTaSi. garda amisa, mogzaurebs saSualeba eqnebaT, axal turistul bilikebze imogzauron Rorjomis xeobaSi, Wvana-kintriSis xeobasa da kapnisTavSi. stumrebisTvis oficialurad gaxsnilia regionSi moqmedi oTxive erovnuli parki da daculi teritoria.
`zafxulis turistuli sezoni oficialurad gavxseniT, Tumca regions ucxoeli vizitiorebi ukve aprilidan stumroben. baTumis mimarTulebiT frenebi xorcieldeba israelidan, ukrainidan, belarusidan, yazaxeTidan, TurqeTidan, saudis arabeTidan, rasac male arabeTis gaerTianebuli saamiroebis, somxeTis, poloneTisa da baltiispireTis mimarTulebebic SemouerTdeba. sezonis gaxsniT, vizitiorebs veubnebiT, rom regioni mzadaa usafrTxo garemoSi umaspinZlos maT, raSic CvenTan erTad udidesi pasuxismgebloba akisria kerZo seqtors. sezonis win Cven kidev erTxel SevxvdiT maT da movuwodeT usafrTxoebis normebisa da kovidregulaciebis dacvisken. Sesabamisad, vimedovnebT, rom Cveni pozitiuri molodinebi gamarTldeba da zafxulis turistuli sezoni usafrTxo garemoSi Caivlis,~- ganacxada aWaris turizmis departamentis xelmZRvanelma TinaTin zoiZem.
konkretulad ra gegmebi da siaxleebi aqvs departaments, amaze saubrobs Tavmjdomaris moadgile Tamar kaikaciSvili.
– sakmaod pompezurad gaixsna sezoni, namdvilad lamazi sanaxaoba SesTavaza qalaqma stumrebs.
– oficialurad sezoni 15 ivniss gaixsna, Tumca manamdec, ucxoeli vizitiorebi sahaero gzebiT Semodiodnen Cvens regionSi. maT xSirad naxavdiT rogorc qalaqis quCebSi, ise sxvadasxva RirsSesaniSnav adgilebSi.
– axla frenebi ra sixSiriT xorcieldeba?
– Tuki adre kviraSi 60-mde iyo, axla 100-s gadascda, rac am etapisTvis sakmaod didi cifria da amitom optimisturad varT ganwyobili. faqtia, rom kovidis daregulirebasTan erTad, Cveni regioniT daintereseba TandaTan ufro izrdeba. gaixsna saxmeleTo sazRvrebic, rac xels Seuwyobs ucxoel stumrebs, Seuferxeblad imogzauron regionsa da qveyanaSi. male gveqneba sazRvris kveTis monacemebis damuSavebis saSualeba. cxadia, es iqneba 2020 welze meti, axla ver visaubrebT konkretul cifrebze, magram SegviZlia vivaraudoT, rom Sedegi sakmaod optimisturi iqneba.
– zRvaze dasvenebis garda, Tqveni departamenti sxva aqtivobebsac sTavazobs stumrebs. kidev ra saxis turistuli produqtebi amoqmeddeba sezonze?
– 2020-21 wlebSi mravalmxrivi turistuli produqti SevqmeniT aWaris mTianeTis mimarTulebiT turistTa im segmentisTvis, visac uyvars mogzauroba. am adamianebis raodenoba didia, rasac cxadyofs saerTaSoriso turizmis, msoflio turizmis organizaciebis da Cveni kvlevebiT miRebuli Sedegebi. kerZod, 2021-22 wlebSi mogzaurebi prioritets mwvane turizms mianiWeben, yovel SemTxvevaSi manam, sanam ar Cacxreba msoflio pandemia.
– ras gulisxmobs mwvane turizmi?
– igi Seicavs ekoturizms, soflis turizms, saTavgadasvlos, Tumca es ar niSnavs, rom sazRvao zoli ar iqneba aqtiuri. ubralod, kidev ufro met mniSvnelobas SeiZens zRvis miRma arsebuli teritoriebi, sadac gaemgzavrebian individualuri turebis da mogzaurobis moyvarulni im jgufebTan erTad, romlebic maTTvis ar iqneba safrTxis Semcveli. am mimarTulebis asamoqmedeblad ganvaxorcieleT mcire infrastruqturuli proeqtebi – movawyveT TavSesafrebi, sapiknike adgilebi zRvis donidan 2000 metrze da zeviT. es adgilebi TandaTan SeiZens axali turistuli mimarTulebis funqcias. garda amisa, xulos municipalitetSi Seiqmna uCxos kaskadovan CanCqerebze kanioningis turi, Sesabamisad, infrastruqturac moewyo da saTavgadasavlo turizmiT dainteresebulebs saSualeba eqnebaT, am servisiTac isargeblon. aseve, qedis municipalitetidan Suaxevamde moewyo 6 km-iani velobiliki, romelic velur bunebaSi gadis da gaTvlilia rogorc rigiTi, ise eqstremaluri velosportis moyvarulebisTvis. martiv savelosipede bilikTan erTad, moewyo e.w. D
, mTian aWaraSi pirveli, evropuli donis eqstremaluri daSvebis biliki. amas garda, ramdenime marSruti moewyo da aRiWurva Sesabamisi mcire infrastruqturiT. sxvaTa Soris, am mimarTulebas ramdenime weliwadia rac vgegmavT da gvindoda misi ganxorcieleba. vgulisxmob sxvadasxva municipalitets Soris gardamaval turistul marSrutebs. vTqvaT, xulodan – SuaxevSi, aseve, aWaridan – guriaSi, iqidan ki sxvadasxva Tematur marSrutze gasvla saqarTvelos masStabiT.
– Wvanis xeobazec iyo saubari . . .
– diax, Wvanis xeobis turistul ganviTarebasac vgegmavT. ukve dawyebulia wisqvilebis soflis saproeqto samuSaoebi. aRsaniSnavia maWaxelas eTnosoflis proeqtic, romelic aWaris finansTa da ekonomikis saministros xelSewyobiT xorcieldeba. aseve mniSvnelovania axlaxan daanonsebuli proeqti, romelic iTvaliswinebs jvari-mindorze TavSesafris mowyobas molaSqreebisTvis. aSendeba turistuli TavSesafrebi turistul marSrutebze, sadac mogzaurebi komfortulad da usafrTxod gaaTeven Rames. aq igulisxmeba patara, ufaso mosasvenebeli sivrceebi, sadac grZel marSrutebze mimaval vizitiorebs SeCereba SeeZlebaT. wels 3 TavSesafaris aSeneba igegmeba – erTi Suaxevis municipalitetSi, jvari-mindoris teritoriaze, erTi – qobuleTSi da erTic – qedaSi . . . ar SeiZleba ar vaxsenoT xixanis cixeze asasvleli biliki, romlis mowyobis samuSaoebi male daiwyeba, tenderi gamocxadebulia. kintriSis xeobaSic mimdinareobs saproeqto samuSaoebi da imedi gvaqvs, aqac gamoikveTeba mTeli rigi turistuli produqtebis Seqmnis SesaZlebloba, rasac momdevno wlebis ganmavlobaSi, etapobrivad ganvaxorcielebT.
– mediaturebs atarebT xSirad . . .
– mTeli wlis ganmavlobaSi Sida turistul saagentoebs da mediis warmomadgenlebs vmaspinZlobdiT. vacnobdiT aWaris turistul potencials da isini TavianT platformebze aTavsebdnen informacias. momzadda ramdenime siuJeti da Sesabamisad, gamoxmaurebac pozitiuri iyo. wina TveSi daviwyeT ucxoelebis mowveva, radgan ukve gvqonda maTi usafrTxoebis garantia. 7 qveynis 13-ma blogerma da influenserma imogzaura saqarTveloSi. es iyo Zalian kargi turi, romelic turizmis erovnuli administraciisa da U
-is proeqtiT ganxorcielda. Cvens popularul ucxoel stumrebs `iuTubis~ da `instagramis~ uamravi mimdevari hyavs. isini dadeben TavianT saitebze saqarTvelosa da cxadia, aWarazec informaciul statiebsa da fotoebs, rac TavisTavad, ucxoeli turistebis mosazidad mZlavri sareklamo svlaa Cveni mxridan.
– rogorc cnobilia, regions G
-s oficialuri warmomadgenlebi fotografebTan erTad stumrobdnen . . .
– Zalian didi saqme keTdeba – aWaris ZiriTadi turistuli adgilebi gacifrulda. turizmis deparamentis mowveviT, Camovidnen fotografebi da trenerebi. 10 dRis ganmavlobaSi iRebdnen baTums, qobuleTs, botanikur baRs, regionis erovnul parkebsa da municipalitetebSi arsebul ZiriTad turistul mimarTulebebs. Sedegad, Google-s momxmareblebs Zveli baTumis quCebsa da aWaris turistulad mimzidvel adgilebSi virtualurad SeeZlebaT imogzauron. garda gadaRebebisa, G-s oficialurma warmomadgenlebma regionSi moqmedi fotografebisa da operatorebisTvis treningi gamarTes, sadac `guglis~ onlain xelsawyoebis, fotogadaRebebisa da rukis moxmarebis Sesaxeb isaubres. es yvelaferi gazrdis regionis Sesaxeb maRali xarisxis cifruli masalebis xelmisawvdomobas `guglis~ platformaze, Sesabamisad ki cnobadobis gazrdasa da popularizacias. gasul kviras Camosuli iyvnen ukraineli turoperatorebic. gaecnen infrastruqturas, turistuli produqtebis mravalferovnebas. gaimarTa Sexvedrebi Cvens turoperatorebTan, daisaxa urTierTTanamSromlobis gegmebi, gacvales informacia. imedi gvaqvs, is oTxi dRe, aq rom gaatares, warmatebuli da nayofieri iqneba aWaris turizmis ganviTarebisTvis. oriod dRis win gavacileT ukraineli blogerebi, romlebic TavianT internetsaSualebebSi gamoaqveyneben STabeWdilebebs Cveni lamazi kuTxis Sesaxeb. axla estoneTidan gvyavs reitinguli – sazogadoebrivi arxis warmomadgenlebi. darwmunebulni varT, saintereso masalebs SesTavazeben sakuTar mayurebels saqarTvelosa da aWaris Sesaxeb. mediaturebis ganxorcielebiT vcdilobT, rac SeiZleba met adamians mivawvdinoT xma, romlebic, Tavis mxriv, informacias miawodeben Cvens samizne qveynebs, saidanac velodebiT turistebs. amas winaT, qobuleTis da baTumis marSrutebis SesamuSaveblad, Sexvedra gaimarTa gidebTan da dargis sxva specialistebTan – istorikosebTan, eTnografebTan, arqiteqtorebTan da a.S. es xalxi msjelobs, ra turebi ufro daainteresebs vizitiorebs, rom moxvdes Sesabamis saxelmZRvaneloSi, aRiweros da dasuraTdes marSruti, raTa damwyeb an ukve Semdgar gids hqondes sxvadasxva Tematuri marSrutis arCevis saSualeba. jamSi, vfiqrobT, rom 20-ze meti marSruti Seiqmneba da am saxelmZRvaneloebis daxmarebiT gavuadvilebT samuSao process yvela dainteresebul pirs.
