,,ევრონიუსის” ეთერში, გადაცემა ,,ფოკუსში” ტრიალებდა აჭარის ხედები, რომელსაც 88 მილიონი ნახვა ჰქონდა”
მარიამ ხითარიშვილი 27 48 93 –
pandemiis miuxedavad, mimdinare wels aWaraSi turizmis kuTxiT sakmaod bevri da saintereso proeqti ganxorcielda. am Temaze da samomavlo gegmebze saubrobs CvenTan interviuSi aWaris turizmisa da kurortebis departamentis Tavmjdomare TinaTin zoiZe.
– qalbatono TinaTin, msoflio pandemiis miuxedavad, turizmis departaments ar Seuwyvetia aqtiuri muSaoba. rogori weli gqondaT?
– es weli urTulesi iyo rogorc kerZo seqtorisTvis, ise saxelmwifo dawesebulebebisTvis. rasakvirvelia, wina wlebTan SedarebiT, rodesac 2 milioni vizitiori Semodioda aWaris avtonomiur respublikaSi, warmatebuls ver davarqmevT, magram Tu gaviTvaliswinebT, rom mTel msoflioSi es segmenti analogiur viTarebaSia da gamoviyenebT pandemiis paralelurad arsebul Sefasebis kriteriumebs, romelic vizitiorTa maspinZlobas gulisxmobs, Tamamad SeiZleba iTqvas, rom aWara da mTlianad saqarTvelo Rirseulad gaumklavda am sferoSi arsebul gamowvevebs. aqve minda xazgasmiT aRvniSno kerZo seqtoris damsaxureba. dRes, rodesac usafrTxoeba pirvel adgilze dgas, umniSvnelovanesia, kerZo seqtori pasuxobdes moTxovnebs. siamayiT vityvi, rom CvenTan arsebulma samasze metma ganTavsebis obieqtma Zalian mokle vadaSi SeZlo jandacvis uwyebebis mier rekomendebul yvela moTxovnaze morgeba da saerTaSoriso standartebis dakmayofileba.
– kvebis obieqtebi ramdenad akmayofilebda usafrTxoebis normebs?
– kvebis obieqtebic, turistuli saagentoebic da satransporto qselebic adaptirebuli iyo janmos ZiriTad moTxovnebTan. saqarTvelos yvela doneze hqonda Seqmnili mniSvnelovani protokoli, romelic gulisxmobs vizitioris aeroportSi Camosvlidan mis gacilebamde Sesasrulebel procesebs. kovidiT dainficirebis SemTxvevaSi gvqonda moqmedebis da reagirebis gegma, romelic aucilebelia vizitiorebis misaRebad da pandemiis samarTavad. aqedan gamomdinare, aRvniSnav, rom Cvens qveyanaSi da regionSic iyo Seqnili vizitiorTa usafrTxod miRebis yvela piroba. imis miuxedavad, rom arastabiluri urTulesi weli gvqonda, Wirda grZelvadiani proeqtebis ganxorcieleba, mainc kargad Sevafasebdi 2021 wels, radgan Cvens departaments hqonda 4 prioriteti, romelic warmatebiT SevasruleT.
– Tu SeiZleba, ufro davakonkretoT es prioritetebi?
– pirveli iyo pandemiis paralelurad yvela regulaciaze adaptireba da kovidsastumroebis marTva, riTac turizmis departamentma da misma gundma aWaris mTavrobasTan, jandacvis saministrosTan da sxva uwyebebTan erTad, mniSvnelovani wvlili Seitana da dResac Seaqvs virusis prevenciis sakiTxebSi.
– ramden adamians moemsaxureT kovidsastumroebSi?
– 100 aTasamde pirma gaiara savaldebulo karantini aWaris sakarantine zonebSi. yvela is servisi, rac maT iq komfortul yofnas uzrunvelyofda, turizmis departamentma da am sferosTan dakavSirebulma uwyebebma ganaxorciela. meore prioriteti iyo arastabiluri turistuli wlis miuxedavad, ucxour turistul bazrebze qveynis reklamireba, romelic Zalian aqtiurad ganxorcielda. ubralod, arsebuli sirTuleebis gaTvaliswinebiT, formati Seicvala da agresiuli reklama Canacvlda sainformacio gacnobiTi, SemecnebiTi sareklamo kontentiT. sazRvargareT ori mimarTulebiT mivdiodiT. iq, sadac naklebad icnobdnen saqarTvelos da aWaras, vawarmoebdiT saimijo reklamis kampanias, sadac mTavari mesijebi iyo baTumi, rogorc stabiluri, usafrTxo, mravalferovani da sainvesticio qalaqi. meore iyo – nacnobi bazrebi, vgulisxmob postsabWoTa qveynebs – baltiispireTs, ukrainas, aseve poloneTs da a.S. anu im samizne bazrebs, saidanac CvenTan Zalian bevri vizitiori Camodis. maTTvis gaTvaliswinebuli gvqonda uSualod turistuli mapozicionirebeli produqtebi, magaliTad, Rvino, qarTuli samzareulo, kulina-ria, buneba da a.S. vfiqrobT, saerTaSoriso masStabiT, axla mainc, umniSvnelovanesia SevaxsenoT ucxoelebs baTumis turistuli imiji, rogorc usafrTxo. Cvenma departamentma am mimarTulebiTac udidesi nabiji gadadga, magaliTad gamodgeba Tundac is, rom `evroniusis~ gadacema `fokusSi~ trialebda aWaris xedebi, romelsac 88 milioni naxva hqonda.
– ra iyo warmodgenili am gadacemaSi?
– aqac ori mimarTuleba gavSaleT: erTi – baTumi, rogorc mravalferovani, stabiluri, sainvesticio turistuli qalaqi da meore – iuneskos mier daculi Cveni teritoriebi, romelmac msoflio aRiareba moipova Tavisi unikalurobiT. rac Seexeba Sida bazars, aq unda aRvniSno SemecnebiTi da saintereso proeqtebi, romelic agebulia anbanis koncefciaze. Sida turistebs SevTavazeT maTi vizitebis gamravalferovneba da SevurCieT 33 aucileblad sanaxavi adgili aWaraSi mogzaurobisas. ulamazesi videorgolebi gadaviReT, romelic nebismier qarTvels siamayiT aavsebs da moandomebs, piradad gaecnos Cvens momxiblav SeTavazebas. mesame prioriteti marketingi iyo. Semdegi gaxlavT turistuli produqtebi da servisebi, romelTa ganviTarebac umniSvnelovanesia, razec, pandemiis miuxedavad, turizmis departamenti gaZlierebulad muSaobs. naklebad aqtiuri es periodi maqsimalurad gamoviyeneT regionSi mdgradi turizmis ganviTarebis proeqtebis gansaxorcieleblad. yvela municipalitetSi daiwyo turistuli obieqtebis masStaburi infrastruqturuli samuSaoebi, romelsac aWaris mTavrobasTan da finansTa da ekonomikis saministrosTan erTad vaxorcielebT. Sedegad, ukve gvaqvs 15 markirebuli marSruti. Zalian bevri axali lokacia daemata regions. qobuleTSi ukve iwyeba ispanis torfnaris infrastruqturis mowyoba, romelmac msoflio bunebrivi memkvidreobis statusi miiRo. aq gakeTdeba koSkurebi, erT-erTi pirveli adaptirebuli biliki aWaris erovnul parkebSi. Cven am mimarTulebiT aqtiurad vmuSaobT. qobuleTis municipalitetSi popularulia frinvelebze dakvirvebis turizmi, romlisTvisac infrastruqturas vawyobT aWaris finansTa da ekonomikis saministros daxmarebiT. qobuleTi msoflio rukaze mesame adgilzea migrirebuli mtacebeli frinvelebis raodenobiT da aq araerTi rekordi dafiqsirda. darwmunebulni varT, es turizmi axal starts aiRebs mecnierTa dasaintereseblad. xelvaCauris municipalitetSi finansTa da ekonomikis saministro axorcielebs eTnosoflis proeqts, romlis farglebSic maWaxlis xeobas damatebiTi datvirTva miecema. vizitiorTa centrebis mSenebloba ukve dasrulebis etapzea da male aWaras Zalian mniSvnelovani infrastruqtura Seemateba, romlis Semosavlebic 2022 wlis biujetSia asaxuli. qedis municipalitetSi vakeTebT eqstremalur velobiliks kaviani cixis gavliT. martiv savelosipede bilikTan erTad e.w. Down Hill-is – eqstremaluri daSvebis bilikis infrastruqturis mowyoba igegmeba saTavgadasavlo da sportuli turizmis ganviTarebis mizniT. axal velomarSrutze mosasvenebeli da rekreaciuli sivrceebi, saerTaSoriso standartebis Sesabamisi, velobilikTan adaptirebuli inventaris instalacia moxdeba. velobiliki ZiriTadad tyis teritoriaze gaivlis. marSruti aseve, SeiZens ekosaganmanaTleblo da samecniero datvirTvas. SesaZlebelia marSrutis mimdebare teritoriebze ganxorcieldes samecniero-turistuli eqspediciebi da laSqrobebi. Suaxevis municipaliteti Cveni gansakuTrebuli prioriteti gaxda da uprecedento raodenobis masStaburi infrastruqturis mowyoba daigegma. aq igulisxmeba Ciruxis mTaze evropaSi yvelaze grZeli, orzoliani ziplainis mowyoba. mTa turistebisTvis ufro mimzidveli gaxdeba. aq aris unikaluri avTenturi garemo. amitom daculi teritoriebis saagentosTan erTad, vcdilobT SevarCioT rigi proeqtebi, romlebic am avTenturobis SenarCunebas Seuwyobs xels. manamde ki gvsurs, rom Ciruxis mTa gaxdes turistuli mizidulobis axali centri da amitom vgegmavT aq infrastruqturuli proeqtebis ganxorcielebas, romlis tenderic ianvarSi gamocxaddeba. kurorti gomardulic TandaTan ufro met datvirTvas iZens. iq axali sabagiro xazis montaJi igegmeba. aq tenderi ukve gamocxadebulia. garda amisa, Wvanis xeobaSic, im samSeneblo proeqtebSi, romelic aq daiwyeba, 10 milionamde laris investiciis Cadeba igegmeba. xabelaSvilebis xididan e.w. wisqvilebis soflamde infrastruqtura da bilikebi moewyoba. jvarimindorSi ukve davasruleT ulamazesi TavSesafrebis mSenebloba, moewyo dasasvenebeli sivrceebi. aqedan veluri bunebis moyvarulebs biliki daakavSirebs qobuleTSi kintriSis xeobasTan. am TavSesafrebSi mosvenebas SeZleben turistebi. amave bilikebiT guriac ukavSirdeba aWaras da ufro vrceli marSrutebis gavlas SeZleben vizitiorebi. xulos municipalitetSi ambiciuri proeqti xorcieldeba xixanis cixeze, romlis monaxulebasac usafrTxo bilikiT da dacurebis sawinaaRmdego konstruqciebis gamoyenebiT SeZleben molaSqreebi. xulos mwvane tbis infrastruqturasac male daasrulebs finansTa da ekonomikis saministro. aqve Zalian bevri mniSvnelovani proeqti igegmeba, romelic kurort goderZisTan erTad Seasrulebs erTgvari habis funqcias maRalmTian aWaraSi – kerZod, Savi da mwvane tbebis gavliT, Ciruxidan xixanze gamavali axali marSrutiT, kurort goderZamde gadava turisti. alpur zonaSi gamavali gza or municipalitets daakavSirebs. aqedan saocrad lamazi xedebi gadaiSleba vizitiorebis Tvalwin.
– kidev ra axali proeqtebi gaqvT?
– paralelur reJimSi aqtiurad vmuSaobT turistuli produqtebis ganviTarebis kuTxiT, rac gulisxmobs axali lokaciebis aRmoCenas, iq arsebuli resursebis turistul produqtad qcevis xelSewyobas, bevri axali bilikis daqselvas da ojaxuri tipis sastumroebis mowyobas. SigadaSig sxvadasxva tipis mcire infrastruqturac moewyoba, damagrdeba maTi adgilmdebareobis maCvenebeli niSnulebic. aqa-iq ganTavsdeba sapiknike zonebi. msgavsi ram qobuleTSi gavakeTeT da ulamazesi gamovida. mokled rom vTqvaT, turistuli infrastruqturis mowyoba Cveni departamentisTvis isev prioritetad rCeba.
– xSirad amboben, saojaxo tipis sastumroebis personali momsaxurebaSi moikoWlebso. . .
– diax, da swored amitom vTvliT erT-erT prioritetad servisis daxvewas. es sfero ara mxolod aWaraSi, mTeli saqarTvelos turizmisTvisac gamowvevad rCeba. amitomac vmuSaobT aqtiurad am mimarTulebiT. mimdinare wels, pandemiis da rigi SezRudvebis miuxedavad, 800-ze meti adamianis gadamzadeba SevZeliT treningebis organizebiT. Seiqmna konkretuli onlainplatforma, sadac nebismier dainteresebul pirs SeuZlia Sesvla da misTvis sasurvel dros specialurad am Temaze momzadebuli gakveTilebis naxva.
– bevrs ar aqvs internetze wvdoma, gansakuTrebiT maRalmTian soflebSi. . .
– pandemiis regulaciebis mkacrad dacviT, SevZeliT adgilebze gasvla da 5-10-kaciani jgufebisTvis miznobriv segmentze morgebuli sakmaod Sedegiani treningebis Catareba. gvqonda inglisuri enis gakveTilebi, romelic isev gagrZeldeba danisparaulSi, zeda CxutuneTSi, saxalvaSoSi, dandaloSi. aseve, CavatareT turistuli produqtebis mapozicionirebeli treningebi, SevecadeT, gidebi, saagentoebi da saojaxo tipis sastumro-saxlebi dagvekavSirebina erTmaneTTan da maspinZlebs saagentoebis warmomadgenlebisgan moesminaT is moTxovnebi, rac vizitiorebs gaaCniaT. amiT sami segmentis treningi gavaerTianeT da Zalian kargi Sedegic miviReT. gidebma da saagentoebma ukve ician 10 soflis potenciali. isini Tavad muSaobdnen am turistuli produqtebis Seqmnaze. Sesabamisi masalis gareSe servisis ganviTarebas ver movaxerxebT. amitomac aqtiurad vmuSaobT gidebis saxelmZRvaneloebis Seqmnaze. pirveli proeqtis farglebSi SevZeliT baTumsa da qobuleTze informaciebis Segroveba-damuSaveba, rac ukve iTargmna sam enaze. mniSvnelovania isic, rom amas axorcielebdnen Tavad gidebi da saagentoebis warmomadgenlebi. saintereso diskusiebi gaimarTa turizmis yvela Taobis warmomadgenlebs Soris. miviReT kritikuli SeniSvnebi, romlis gamosworebazec erTad vimuSaveT. amavdroulad, muSaoba ar Segviwyvetia sagranto proeqtebze, romlis farglebSic, SevecadeT meti sargebeli mogvetana kerZo seqtorisTvis servisis ganviTarebis TvalsazrisiT. frinvelebze dakvirvebis turizmisTvis 15 gidi gadavamzadeT. SevuZineT teqnika: binoklebi da 3 teleskopi, romlebic sainformacio centrSia ganTavsebuli da rodesac vizitiori moiTxovs frinvelebze dakvirebas, Tamamad SegviZlia gavayoloT teqnikiT aRWurvili kompetenturi gidi. igi daexmareba vizitiors, moyvarulis doneze ganaxorcielos misTvis saintereso turi. aWaris popularizaciisTvis vmuSaobdiT fotobazebis da sareklamo masalebis ganaxlebaze. mogexsenebaT, turistul seqtorSi konkurencia wliTi-wlobiT mZafrdeba. am dros umniSvnelovanesia qveynis da regionis swori pozicionireba. aq did rols TamaSobs sainformacio masala, maRali xarisxis foto da videomasalebi. yvelaferi onlainsivrceSi xdeba, amazea mTeli msoflio gadasuli. amitom Cven ganvaxorcieleT ori proeqti. erTis farglebSi SevqmeniT landSafturi fotoebi. meore proeqtis mixedviT dadgmuli fotoebi movamzadeT (spec. reJisuriT, msaxiobebis monawileobiT, mxatvrebis mier SerCeuli ferebiT da ganaTebebiT) Cveni samizne qveynebis centralur moednebze arsebul bilbordebze gansaTavseblad. mas etapobrivad, sareklamo kampaniis farglebSi naxavs iqauri mosaxleoba da vimedovnebT, rom bevri isurvebs saqarTveloSi turistul mogzaurobas.
