“ყველა მცდელობას, რომ კარგი საქმე გააშავონ, ჩვენ მხოლოდ საჭირო საქმის კეთებას და კანონის აღსრულებას დავუპირისპირებთ”
cxadia, aWaris finansTa da ekonomikis ministrs regionis cxovrebaSi erT-erTi umniSvnelovanesi pozicia uWiravs. Cveni interesic, rogor uyurebs da wyvets igi am kuTxisTvis saWirboroto sakiTxebs, bunebrivia. es interviuc jaba futkaraZesTan swored am interesis Sedegia.
– investiciebis mozidvas Cveni qveynisTvis gansakuTrebuli mniSvneloba rom aqvs, aWaris regionSi gamarTuli araerTi biznesforumic adasturebs, ra keTdeba investorebisTvis mimzidveli garemos Sesaqmnelad Cvens regionSi?
– mogexsenebaT, investiciebi erT-erTi umniSvnelovanesi prioritetia finansTa da ekonomikis saministrosTvis. interesi qveynis da gansakuTrebiT aWaris mimarT Zalian didi da mzardia. saqarTvelo aris erT-erTi arcTu ise bevr qveyanas Soris, romelic pandemiuri stagnaciidan ase swrafad gamovida. Tu gadavxedavT aSS-s, CineTs, evrokavSiris qveynebs, turistuli potencialis, uZravi qonebis mimarTulebiT praqtikulad yvelas aqvs sirTuleebi, zogi maTgani Sesulia staflaciaSi – mdgomareobaSi, roca ekonomikuri aqtivoba iklebs, fasebi izrdeba da Zalian bevri mtkivneuli RonisZiebis gatareba xdeba saWiro. centralurma da adgilobrivma xelisuflebam gavatareT swori politika, raTa qveyana postkoviduri mdgomareobidan umtkivneulod gadasuliyo swrafi ekonomikuri zrdis etapze. praqtikulad yvela makroekonomikuri parametri uCvenebs imas, rom 2019 welTan SedarebiT ara marto aWaraSi, qveynis masStabiT orniSna ekonomikuri zrda gvaqvs. es aucileblad gagrZeldeba wlis ganmavlobaSi da aWaris masStabiT mTliani Sida produqtis zrdas daaxloebiT 18 procentze metiT velodebiT. Sesabamisad, ucxoeli investorebisTvis saqarTvelo moiazreba erT-erT saintereso mimarTulebad. riskebisa da amonagebis urTierTSedarebiT isini iReben Sesabamis gadawyvetilebas da am TvalsazrisiT saqarTvelo sakmaod karg poziciazea. amas emateba sxvadasxva saerTaSoriso reitingi biznesis xelSewyobis TvalsazrisiT – misaRebi sainvesticio garemo, usafrTxoeba, biznesis registraciis yvela mimarTulebiT igrZnoba xelSewyoba. praqtikulad, yvela biznesmeni damoukidebelia im saqmeSi, romelsac kanonis farglebSi konkretul lokaciaze axorcielebs. Zalian cota SezRudva gvaqvs uSualod lokaciebTan mimarTebaSi. ra Tqma unda, sadac turistuli zonaa, iq qarxanas aravin CaadgmevinebT, magram gamoyofili gvaqvs Sesabamisi adgilebi da yvela seqtoris warmomadgenels SeuZlia Tavisi biznesis ganviTarebisTvis ipovos is xelSemwyobi faqtorebi, rac maT saqarTvelosken da am SemTxvevaSi baTumisken, qobuleTisken, maRalmTiani aWarisken moizidavs. sakmaod saintereso sainvesticio mimarTulebebi gvaqvs, rac aq Semosvlisken ubiZgebs maT. pirdapiri ucxouri investiciebi mimdinare wlis pirvel kvartalSi, wina wlis analogiur periodTan SedarebiT samjer da ufro metadaa gazrdili. esaa pirdapiri maCvenebeli imisa, rom ucxoeli investorebi sakmaod komfortulad grZnoben Tavs saqarTveloSi da agrZeleben kapitaldabandebebs. bolo wlebSi tendenciad iqca reinvestirebis maCveneblis zrdac. cxadia, rom investori, romelic Semovida, daiwyo biznesi da gaerkva aqaur garemoSi, sxva proeqtebzec gadavida, anu im fuls, rac mas hqonda Semotanili da Sesabamisad miRebul amonagebs isev abrunebs, ar gaaqvs, rac Cveni qveynisadmi interesis zrdas adasturebs. dReis mdgomareobiT kerZo seqtoris arcerTi proeqti araa SeCerebuli, romlebic wlebis ganmavlobaSi xorcieldeba, pandemiis ganmavlobaSi iyo mxolod Senelebis periodi. dRes ufro met aqtivobas velodebiT da proeqtebis absoluturi umravlesoba an daskvniT fazazea, an sakmaod swrafi tempiT mimdinareobs. amas xels uwyobs isic, rom aWaris finansTa da ekonomikis saministro yoveldRiur reJimSi Riad, gamWvirvaled, auqcionis wesiT sTavazobs axal aqtivebs, ZiriTadad, miwis nakveTebzea saubari. am auqcionSi rogorc adgilobriv, ise ucxoel investors SeuZlia monawileoba, rasakvirvelia, garkveuli pirobebiT – aucilebelia sainvesticio kapitalis gansazRvruli moculoba, aseve mniSvnelovania, ra mimarTulebiT, ra funqciebiT axorcielebs bizness da erT-erTi umniSvnelovanesi komponentia adgilobrivi moqalaqeebis dasaqmeba. praqtikulad, es sami Semadgeneli faqtoria, rac saxelmwifos azRvevs ekonomikuri ganviTarebis TvalsazrisiT da xels uwyobs moqalaqeebis dasaqmebaSi, agreTve biznesis mimarTulebiTac. investorebma winaswar ician, ra periodSi ra aqvT gasakeTebeli da ra moxdeba, Tu ver Seasruleben valdebulebebs.
– aseTi SemTxvevebi Tu yofila da ra reaqcia mohyolia saxelmwifos mxridan?
– ra Tqma unda. aq unda aRvniSno Cveni gundis umniSvnelovanesi gadawyvetileba, romelic 2018 wlis seqtemberSi miviReT da Semdeg dadgenilebis saxec miveciT – praqtikulad, yvela proeqti, yvela valdebuleba, romelic kerZo seqtors hqonda aRebuli saxelmwifos winaSe, moeqca am erTiani CarCo dokumentis farglebSi. mogexsenebaT, wlebis ganmavlobaSi gaCerebuli iyo araerTi proeqti, mwarmoeblebs da proeqtebis ganmaxorcieleblebs ericxebodaT jarimebi, maT ar icodnen, ra eqnaT, radgan xSir SemTxvevaSi, imdeni jarima grovdeboda, SeuZlebeli xdeboda gadaxda da gadaxdis SemTxvevaSic proeqts momgebianobisa da finansuri mdgradobis TvalsazrisiT SesaZloa azric aRar hqonoda. Cven mier SemuSavebuli wesis Sedegad, praqtikulad, yvela es proeqti, 130-ze meti, amoqmedda. rogorc aRvniSne, pandemiis drosac ki am proeqtebis absoluturi umravlesoba Cveulebrivi tempiT mimdinareobda. Cven SevimuSaveT meqanizmi, romliTac daculi iyo rogorc saxelmwifo, aseve kerZo seqtoris interesebi. pirobebi martivia – Tu arRvevT garkveul valdebulebebs, droSi ver CaetieT, unda warmoadginoT garantia (Sesabamisi moculobis Tanxa), ra Tqma unda, es Tanxa gamoiTvleba dadgenili formuliT. investorisgan am garantiisa da axali vadebis warmodgenis Semdeg, vimsjelebT, ramdenad realisturia isini. umravles SemTxvevaSi kompaniebs hqondaT realisturi vadebi da am SemTxvevaSi wesis Sesabamisad Cerdeba jarimebis, pirgasamtexloebis daricxva da eZlevaT axali vadebi proeqtebis Sesasruleblad. am dadgenilebis Sedegad daaxloebiT ori miliardi laris Rirebulebis proeqtebi ganaxlda. SemiZlia vTqva, rom am wesis farglebSi yvelas erTnairi midgomiT miveciT damatebiTi vadebi, raTa pandemiis periodi gadaelaxaT.
– am mxriv adgilobrivi da ucxoeli investorebi erTnair pirobebSi arian?
– diax da esec aris erT-erTi mniSvnelovani faqtori, ris gamoc ucxoeli investorebisTvis saqarTvelo sainteresoa. Cveni qveynis kanonmdebloba icavs da aTanabrebs aRebuli valdebulebebis nawilSi qarTvel da ucxoel investorebs. erT-erTi umniSvnelovanesi faqtori agreTve, ramac gansakuTrebulad kargad imuSava pandemiis drosac da Cveulebriv pirobebSic, aris is, rom biznesisTvis finansuri xelmisawvdomoba gaizarda . . . kerZo seqtoris warmomadgenlebs miveciT damatebiTi berketi – garantiis warmodgenis nawilSi, damatebiTi vadebis nawilSi, agreTve rig SemTxvevebSi gavaTavisufleT ijaris gadasaxadisgan.
– ra SemTxvevaSi mieciT amis saSualeba?
– yvela, visac CvenTan hqonda qoneba aRebuli ijariT, gavaTavisufleT ijaris safasurisgan. agreTve miviReT wesi, romlis safuZvelzec im kompaniebs, romlebsac hqondaT sabanko garantia warmodgenili da naxevarze meti sainvesticio valdebuleba Sesrulebuli, Cven gavuTavisufleT proporciulad sabanko garantia, ramac maT damatebiT finansuri resursi gauCina, raTa es resursi isev CaetrialebinaT da proeqtis dasrulebisken miemarTaT. gvqonda araerT aseTi iniciativa, romelmac saSualeba misca bizness, pandemiis urTulesi periodi gadaelaxa da postkovidur periodSi mzad yofiliyvnen meti intensivobiT gaegrZelebinaT proeqtebi. seqtoruli ganviTarebis TvalsazrisiT turizmi rCeba Cveni ekonomikis gaZlierebis qvakuTxedi, meore mniSvnelovani da intensiuri seqtori – uZravi qonebis seqtori, romelic viTardeba, aseve turizmzea mibmuli. mniSvnelovania, rom turizmis mimarTulebiT, wlevandeli ivnisis monacemebiT, Semosavlebis nawilSi 20 procentiT gadavaWarbeT kidec 2019 wlis monacemebs. baTumis aeroporti daaxloebiT 400-mde frenas axorcielebs, rac aqamde ar yofila. ekonomikis aRdgenisTvis mniSvnelovania rogorc vizitiorebis raodenoba, maT mier gadaxdili Tanxebi, Semosavlebi, agreTve infrastruqtura da miuxedavad pandemiisa, gasuli wlis monacemebiT, asze meti turistuli obieqti Seemata turizmis seqtors. erT-erTi mTavari mimarTuleba investiciebis mozidvis kuTxiT, ra Tqma unda, aris warmoeba da damamuSavebeli mrewvelobis ganviTareba, sadac gvaqvs Zalian mniSvnelovani siaxle – erTia, baTumis industriuli zona da axla viwyebT qobuleTis industriuli zonis ganviTarebas. baTumis industriul zonaSi miwis nakveTebi praqtikulad gayidulia. sul ramdenime nakveTia darCenili. yvelas aqvs Tavisi sainvesticio valdebuleba, aucilebelia sawarmos funqcionireba, Sesabamisi investiciebis ganxorcielebiT adgilobrivi mosaxleobis dasaqmeba. es proeqti da misi warmateba agreTve pirdapir ukavSirdeba e.w. ocnebis qalaqis sakiTxs, radgan `ocnebis qalaqSi~ erTia Cveni Tanamoqalaqeebis Sesabamisi sacxovrebliT uzrunvelyofa da meorea maTi sazogadoebaSi integrireba, maTi Semosavlebis uzrunvelyofa, vfiqrobT, maT dasaqmebiT uzrunvelyofaze.
– xSiria ucxoel investorebTan dasaqmebulTa uflebebis darRveva, ramdenadaa saministro CarTuli maTi uflebebis dacvaSi?
– am sakiTxTan dakavSirebiT Zalian bevri populisturi gancxadeba keTdeba, me visaubreb rogorc ekonomikis ministri. mniSvnelovania zRvaris dacva – Tu Zalian gavamkacrebT am mimarTulebas, garTuldeba investorebis mozidva, magram mxolod investorebis mozidvaze Tu gavakeTebT aqcents, Cveni Tanamoqalaqeebi aRmoCndebian rTul mdgomareobaSi. amitom Zalian frTxilad vekidebiT am sakiTxs. Sesabamisi uwyebebi muSaoben am kuTxiT kanonmdeblobis dasaxvewad. bevri Sromaa gaweuli da aucileblad gagrZeldeba, Tumca vfiqrob, rom rodesac Seiqmneba dasaqmebis bevri alternativa, bunebrivi konkurentuli garemo moxsnis am problemas. sworedac amgvar garemos vqmniT. magaliTisTvis getyviT, baTumis industriul zonaSi 1500-ze meti samuSao adgili Seiqmneba, mniSvnelovani da swori gza esaa – maqsimalurad meti konkurencia dasaqmebis mimarTulebiT, axali samuSao adgilebiT, rac grZelvadian perspeqtivaSi Cvens moqalaqeebs Sesabamisi samuSao pirobebiT uzrunvelyofs. sxvaTa Soris, bevri turistuli kompania iTxovs kvalificiur, enebis mcodne, garkveuli gamocdilebis mqone kadrebs, romelTa naklebobasac ganvicdiT da am mimarTulebiT SevimuSaveT kadrebis datreningebis araerTi programa, maT Soris arasamTavrobo organizaciebis, ganaTlebis saministros CarTulobiT.
– daaxloebiT ra dro dasWirdeba imdeni samuSao adgilis gaCenas, rom konkurentuli garemo Seiqmnas da adgilobrivma kadrma samuSao adgili da pirobebi airCios?
– sawarmoebis nawili – mSeneblobis, zogi – daskvniT, zogic nebarTvebis aRebisa da proeqtirebis etapzea. mTavaria, rom tempi sakmaod maRalia. Cveni molodiniT – uaxloes ramdenime weliwadSi . . . ar iqneba es Zalian grZelvadiani.
– mainc ra saxis sawarmoebis gaxsna igegmeba, ra produqcias miviRebT maTgan?
– axal industriul zonaSi gvaqvs SezRudva, aq ver aSendeba wiaRis damamuSavebeli sawarmo, magaliTad – qviSa-xreSis. aris sxvadasxva samSeneblo masalis mwarmoebeli kompania, oRond, vimeoreb, ara – wiaRis damamuSavebeli, aq arsebuli sawarmo ar unda azianebdes garemos da bazarze arsebul moTxovnas maqsimalurad akmayofilebdes. gansakuTrebiT maxarebs is faqti, rom umetesoba avejis mwarmoebelia. es aris sakmaod saintereso mimarTuleba CvenTvis, radgan Sesabamisi kvlevebis mixedviT, avejis mimarTulebis kuTxiT saqarTvelos aqvs garkveuli niSa rogorc qveynis SigniT, ise saeqsportodac, kargi potenciali gvaqvs am mimarTulebiT. saqarTveloSi arsebuli garemodan gamomdinare, Cven gvaqvs garkveuli pirobebi, rac am seqtorSi CarTuli pirebis warmatebas uwyobs xels.
– aWaris mTianeTSi gazifikaciasTan dakavSirebiT – gzis erT monakveTze (goderZis uReltexili) SeCerebuli iyo daqselviTi samuSaoebi, es problema mogvarda?
– centraluri gazsadenis mSeneblobas, romelic baTumi-xulos mimarTulebiT mimdinareobs, aWaris finansTa da ekonomikis saministro axorcielebs da mxolod goderZis monakveTia darCenili.
– kvlav im stadiaSia?
– TanxvedraSia im gzis mSeneblobasTan, anu aucileblad paralelurad unda ganxorcieldes proeqti. Cveni molodiniT, Zalian male unda dasruldes gzis reabilitacia da Sesabamisad gazifikaciac. daqselviT samuSaoebs saqarTvelos ekonomikisa da mdgradi ganviTarebis saministro axorcielebs da aqac rig soflebSi, dasrulebulia gazsadenis mSenebloba da `sokarze~ gadacemis procedura midis. axal lokaciebzec midis muSaoba, gansakuTrebiT xelvaCaursa da qedaSi. aris soflebi, sadac ukve mimdinareobs daproeqteba da Sesabamisi daqselviTi samuSaoebi. centralur gazsadenze daaxloebiT 18 kilometria darCenili. as kilometrze da metze samuSaoebi Sesrulebulia, patara monakveTia darCenili, romelic aseve dasrulebuli iqneboda, rom ara gzis mSeneblobasTan Tanxvedra.
– mmarTveli gundi dRevandeli politikuri polarizebis pirobebSi xSirad gamxdara opoziciisa Tu arasamTavrobo seqtoris kritikis obieqti, Tavad TqvenTvis ra aris yvelaze rTuli dakisrebuli movaleobis Sesrulebisas, romeli sferoa gansakuTrebiT problematuri?
– opoziciis dRis wesrigze ar visaubreb, samwuxaroa, rom wlebi gadis da maT xedvaSi araferi icvleba. visurvebdi, rom ufro saqmiani, konstruqciuli da ara Worebze orientirebuli iyos maTi dRis wesrigi. oTxi welia vmuSaob am Tanamdebobaze da am drois ganmavlobaSi, romelime opoziciuri partiisgan raime realuri, arapopulisturi, Sedegze gaTvlili, praqtikuli araferi momismenia, esaa samwuxaro. Cven vakeTebT saqmes. rodesac saqmeze xar orientirebuli, rac ar unda damazianebeli iyos piarkampania, saboloo jamSi sazogadoebamde mainc midis mniSvnelovani Sedegi, romelsac igi Sesabamisad afasebs wlebis ganmavlobaSi da amisTvis didi madloba. rac Seexeba gamowvevas – Cven mivediT iqamde, rom biujeti gvaZlevs masStaburi proeqtebis saSualebas (mogexsenebaT, stadioni eqspluataciaSi Sevida, leoniZeze sportis sasaxle dasrulda, qobuleTSi iwyeba axali sportis sasaxlis mSenebloba, aseve – axali turistuli infrastruqturis, rogoricaa WvanaSi kldeze Sekiduli kafsulebi, ziplainis mSenebloba da ase Semdeg). praqtikulad, yoveldRiurad rTuldeba infrastruqturuli proeqtebi, radgan gvinda ufro Tanamedrove, ufro progresuli proeqtebi da am mimarTulebiT zogadad, qveyanaSi kadrebis mimarTulebiT sakmaod didi gamowvevaa, gansakuTrebiT sainJinro, teqnikuri stafis TvalsazrisiT. praqtkulad yvela teqnikuri mimarTulebiT gvaqvs deficiti – merZeveebis, inJinrebis, arqiteqtorebis . . . visurvebdi, ufro meti kvalificiuri kadri gvyavdes igive myari narCenebis marTvis mimarTulebiT. es aris umniSvnelovanesi proeqti, sadac ultraTanamedrove gziT warimarTba operireba. saWiroa arsebuli nagavsayrelis konservacia, rasac Sesabamisi codnis mqone kadrebi sWirdeba. samwuxarod, gviwevs ucxoeli eqspertebis CarTva am proeqtebSi da visurvebdi, meti qarTveli specialisti gvyavdes. Cven SevTavazeT studentebs, romlebmac daasrules, an damamTavrebel kursze iyvnen, praqtikebi, gadavanawileT sxvadasxva uwyebaSi, romlebic am proeqtebs axorcielebs da imedia, am mimarTulebiT interesi momavalSi gaizrdeba, sxvaTa Soris, ramdenime kadri, vinc warmatebiT gaiara Sefasebis periodi, davitoveT da amJamad Cveni TanamSromlebi arian.
– ra etapzea axali nagavsayrelis mSenebloba?
– wlebis ganmavlobaSi amaze midioda saubari da Cven mivediT realur saqmemde, romelic daskvniT fazaSia. dasrulda samSeneblo samuSaoebi. uaxloes periodSi, praqtikulad, ramdenime dReSi gamovacxadebT tenders misi operirebisTvis saWiro teqnikis SesaZenad. dagvWirda garkveuli periodi, rom EBRD-Tan migveRwia SeTanxmebas damatebiTi finansuri resursis gamoyofaze, es miRweulia, germaneli specialistebis CarTulobiT igi aRiWurveba da operirebac daiwyeba. paralelurad, agreTve germaneli specialistebis monawileobiT Tvis bolomde gveqneba konceptualuri dizaini, rogor unda moxdes arsebuli nagavsayrelis konservacia. SemdegSi ukve detaluri Sesyidvis saerTaSoriso tenderisTvis Sesabamisi procedurebis gawera daiwyeba da gamovacxadebT tenders arsebuli nagavsayrelis konservaciaze. Cveni molodiniT mimdinare wlis bolos, maqsimum, momdevno wlis dasawyisSi SevZlebT gamovacxadoT tenderi konservaciaze da axali nagavsayreli uzrunvelyofili iqneba Sesabamisi teqnikiT . . . vfiqrobT, mimdnare wels ukve SesaZlebeli gaxdeba am obieqtis funqcionireba.
– sakrebulom `ambasadori~ Seusabamo Senobebis siidan amoiRo, es ramdenad misaRebia TqvenTvis, rogorc moqalaqisTvis?
– pirvel rigSi, baTums minda mivuloco, rom gvaqvs bulvaris ganaSenianebis gegma, romelic umniSvnelovanesia da uzrunvelyofs Cveni bulvaris SenarCunebas, mis swor ganviTarebas. amisTvis yvela mxarem Zalian didi Sroma gaswia. rac Seexeba am konkretul proeqts, amaze rogorc moqalaqe ver visaubreb, radgan Tanamdebobis piri var da vTvli, rom Zalian mniSvnelovania gadawyvetilebis kanonis farglebSi miReba. qveyana erTxel da samudamod unda Cajdes kanonis CarCoSi da yvelam Sesabamisad unda vimoqmedoT bulvarTan Tu romelime sxva obieqtTan mimarTebaSi. Cemi uwyebidan yvelaferi iyo kanonis farglebSi.
– polarizacia, rac mougvarebel gamowvevad rCeba Cvens realobaSi, ramdenad moqmedebs sazogadoebaze, da Tqven, rogorc mmarTveli gundis wevri, xedavT Tu ara am problemis mogvarebis gzas?
– nebismieri polarizacia vnebs qveynis ganviTarebas, ekonomikas, axali investiciebis mozidvas. Cveni gundi problemis mogvarebas cdilobs saqmiT. rodesac saqme keTdeba da qveynis ganviTareba adgas swor gzas, spekulaciebi, mcdelobis miuxedavad, Sedegs ver gamoiRebs. SeiZleba iyos xalxis SecdomaSi Seyvanis moklevadiani efeqti, magram saboloo Sedegi yvelafers cxadyofs. vfiqrob, rom dRes Cvens qveyanaSi es Sedegi Cans ekonomikis nawilSi, isev da isev Cems sferoze vsaubrob, yvela gadawyvetileba, romelic miRebulia Cveni samTavrobo gundis mier uSualod premieris liderobiT, iyo swori da Sedegzec aisaxa. ramdenadac vici, mimdinareobs polarizaciis Semcirebis mimarTulebiT muSaoba parlamentarebis, sxva uwyebebis CarTulobiT, aqamde rac iyo SeTavazebuli Cveni gundisgan, darwmunebuli var, saqmeze da Sedegzea orientirebuli da momavalSic ase iqneba. yvela mcdelobas, rom kargi saqme gaaSavon, Cven mxolod saWiro saqmis keTebas da kanonis aRsrulebas davupirispirebT. wlebia ase vakeTebT da momavalSi Sedegs gamoiRebs.
– rogoria saministros ganviTarebis gegma?
– garemos, saprivatizebo, sagadasaxado politikisa da agreTve im infrastruqturuli proeqtebis garda, romlebis ganxorcielebazec ukve visaubre, kidev or rameze gavamaxvileb yuradRebas, romlebic prioritetulad darCeba. pirveli – ufro rTul infrastruqturul proeqtebs da meti intensivobiT ganvaxorcielebT. es aris erT-erTi mniSvnelovani faqtori, romelic ekonomikasac ganaviTarebs da socialur fonsac gaaumjobesebs da meorec – vapirebT kerZo seqtoris maqsimalurad met waxaliseba-xelSewyobas da maTi finansebTan xelmisawvdomobis zrdas. saubaria proeqtebis Tanadafinansebaze, sagranto proeqtebze. magaliTisTvis minda giTxraT, rom USAID-Tan erTad daviwyeT myari narCenebis marTvaSi CarTuli kompaniebisTvis grantebis gacema. Tu Tqven separirebuli narCenebis gadamuSavebas moaxdenT da amisTvis gWirdebaT raime tipis manqana-danadgari, saxelmwifo Semodis TanadafinansebaSi. aRniSnuli ori mimarTuleba daexmareba kerZo seqtors meti proeqtis ganxorcielebaSi.
– ra mogwonT da ra ara Cvens gazeTSi?
– am SemTxvevaSic visaubreb rogorc ekonomikis ministri, finansisti, ar gavakeTeb aqcents istoriaze, warsulze, TanamSromlebze, amaze bevri iTqva. TviTkmarma da ganviTarebaze orientirebulma sawarmom unda Seqmnas iseTi produqti, rac sazogadoebisTvis mniSvnelovania da iyideba. gamoSveba rom unda gagrZeldes, amas saerTod ar vexebiT, mivyvebiT da rac gasakeTebelia, gavakeToT, magram xom ar jobia nawili onlainac rom gamovceT, ra aris amisTvis saWiro? sainformacio saSualebis didi nawili onlain gamoicema, vTqvaT, Cemi specialobis mimarTulebiTac beWduri gamocema praqtikulad aRaraa, xolo Tu aris, onlainac aris. onlain gamocemas meti SesaZleblobebi da sivrce aqvs, miT umetes dRes umetesi sainformacio saSualeba da wignebic ki internetSia.
– Tqven gulisxmobT, rom raRac nawili darCes beWduri da gaZlierdes onlain mxare?
– beWduri, rogorc tradicia, rogorc istoria, darCes, argumentirebulad davadginoT aseTi gamocemis sixSire da umetesi produqti, romelic gaiyideba da Sedegi eqneba, igive reklamis TvalsazrisiT, iyos onlain. modiT, es vcadoT. ar vambob, rom aucileblad gaamarTlebs, ubralod, aRvniSnav, rom aseTi tendenciaa dRes msoflioSi . . . `niu iork Taimsic~ ukve umetesad gadavida onlainze. asea sxvaganac. dRes muSaobs onlain sivrce, feisbukis gverdi da sxva socqselebi. modiT vcadoT, iqneb gaamarTlos, yovel SemTxvevaSi viciT, rom Tqven, me, gazeTSi momuSaveebs da sazogadoebas ukeTesoba gvinda. amas imitom ar vambob, rom vinmes vadanaSauleb an vaqeb, Sedegidan gamomdinare, raRac unda movifiqroT, rogorc meqanizmebis, aseve kontentis nawilSic. vafaseb, rom sakmaod dabalansebulia, momwons rubrikebis mimarTulebiT da ra Temebicaa gaSlili, agreTve momwons, rom exeba iseT Temebs, romlebic SesaZloa ar aris aqtualuri, magram mniSvnelovania konkretuli saqmisTvis, konkretuli regionisTvis, garkveuli segmentisTvis da viRacam es saqme unda akeTos, SeiZleba ar iyos maincdamainc popularuli, magram iyos saWiro qveynis, regionaluri, adgilobrivi TviTmmarTvelobis ganviTarebisTvis, es mniSvnelovania da unda SevinarCunoT, magram amas unda mivamatoT sxva mimarTuleba. saerTod, swori iqneba, rom raRac birTvi arsebobdes, romelic uzrunvelyofs Semosavlebs, ganviTarebas da romelic SeZlebs arapopularuli Tematikis kompensirebas. me aseTi gazeTi momewoneboda.
esaubra
marina miTaiSvili

