აჭარის ტურიზმის დეპარტამენტის თავმჯდომარის მოადგილედ მიხეილ კოპლატაძე დაინიშნა
èïîòïè õòàïîòøâòäò 27 48 93 –
Tavmjdomaris axali moadgile, romelic wlebis ganmavlobaSi uwyebaSi saerTaSoriso stimulirebis samsaxurs uZRveboda, aWaris turizmis departamentis TanamSromlebs finansTa da ekonomikis ministrma jaba futkaraZem warudgina.
mixeil koplataZes kerZo da sajaro seqtorSi muSaobis 13-wliani gamocdileba aqvs. aqedan bolo 10-welia is aWaris turizmis departamentSi sxvadasxva pozicias ikavebda. 2018 wlidan dRemde xelmZRvanelobda saerTaSoriso turizmis stimulirebis samsaxurs, manamde ki sazogadoebasTan urTierTobisa da reklamis samsaxurSi muSaobda
– mixeil, elodiT Tu ara am gadawyvetilebas?
– mogesalmebiT da mivesalmebi Tqvens mkiTxvels. departamentSi 10 wlis winaT, marketingis ganyofilebaSi, yvelaze dabali, wamyvani specialistis poziciaze konkursiT movxvdi. Semdeg gadavedi mTavar specialistad, garkveuli periodis Semdeg gamocxadda konkursi da davwinaurdi samsaxuris xelmZRvanelis poziciaze saerTaSoriso turizmis stimulirebis mimarTulebiT, gasul kviras ki departamentis Tavmjdomarem gamacno gadawyvetileba, rom daviniSne mis moadgiled. sajaro samsaxuris yvela safexuri gaviare aqamde mosasvlelad. Sesabamisad, Tamamad SeiZleba iTqvas, rom bolo wlebis ganmavlobaSi aWaraSi Seiqmna garemo, sadac SesaZlebelia, win waxvide da ganviTarde im sferoSi, romelic giyvars da wlebia muSaob. aRniSnuli faqtori, Zalian mniSvnelovania damwyebi specialistebisa da studentebisaTvis, romlebic fiqroben momavalSi sajaro samsaxurSi muSaobas. rodesac zemdgom poziciebze muSaoben adamianebi, romlebsac aqvT jansaRi damokidebuleba saqmesTan da kadrebTan, yovelTvis aris pozitiuri cvlilebebis molodini.
– ra aris TqvenTvis prioritetuli?
– adamianuri urTierTobebi da efeqtiani saqme, vfiqrob, yvela menejerisaTvis prioriteti unda iyos. Tu adamians uqmni jansaR garemos, uxaria samsaxurSi mosvla, gaazrebuli aqvs, ras da ratom akeTebs, yvela Sedegs rogorc pirad warmatebas, ise aRiqvams, saerTo saqmec iqneba warmatebuli. gundSi bevri aseTi adamianis yofna Seqmnis saerTo motivacias da gaaCens korporatiuli identobis gancdas. CemTvis prioritetia, bevri aseTi motivirebuli da bednieri TanamSromeli gvyavdes. turizmi dinamikuri da sicocxliT savse sferoa, garda imisa, rom mniSvnelovani kontribuciaa qveynis biujetSi, SeiZleba iTqvas, turizmi araformaluri diplomatiacaa, romlis saSualebiTac mTel msoflios acnob Sens kulturas, tradiciebs, kulinarias, istorias, dacul teritoriebsa da qalaqebs, zrdi Seni qveynis cnobadobas sxva qveynebSi, ayvareb adamianebs imas, rac Senia da uziareb unikalur emociebs, romlebic mxolod saqarTveloSi SeuZliaT rom miiRon. albaT SeuZlebelia es saqme ar giyvardes da ise akeTebde. amasTanave, prioritetia, minimaluri danaxarjebiT maqsimaluri Sedegi miviRoT rogorc onlain, aseve oflain marketinguli arxebiT movizidoT, rac SeiZleba meti turisti, meti investori turizmis mimarTulebiT. xeli SevuwyoT frenebis raodenobis zrdasa da axali frenebis damatebas samizne qveynebidan. magaliTad, 2022 wels, pirvelad dainiSna pirdapiri regularuli reisebi rigidan da taSkentidan baTumis mimarTulebiT, ramac mniSvnelovnad gazarda vizitiorTa raodenoba baltiispireTis qveynebidan da centraluri aziidan.
– ra gegmebi gaqvT?
– 2023 weli iqneba uprecedentod aqtiuri da datvirTuli turizmis departamentisaTvis. dagegmili gvaqvs 30-mde saerTaSoriso turistul gamofenaSi monawileoba, sadac Sexvedrebs gavmarTavT msxvil turistul asociaciebTan da kompaniebTan, reitingul mediasTan, marketingul kompaniebTan da turizmis sferoSi moRvawe saxelmwifo uwyebebTan, aseve, aWaris turistul potencials gavacnobT aTobiT aTas vizitiors, romlebic stumroben msgavsi saxis RonisZiebebs. unda aRvniSnoT, rom wels pirvelad saqarTvelo aris yvelaze didi turistuli RonisZiebis 
berlinis maspinZeli qveyana, aRniSnul gamofenas 184 qveynidan asobiT aTasi adamiani stumrobs, aWaris turizmis departamenti aqtiurad CaerTveba yvela procesSi, romelic B-is ukavSirdeba. sasixaruloa, rom 2023 wels, baTumSi pirvelad gaimarTeba msoflios turizmis dajildoeba, rac msoflio turistul rukaze baTumis, rogorc oTxive sezonis ganmavlobaSi mimzidveli turistuli mimarTulebis adgilis damkvidrebas kidev erTxel Seuwyobs xels. aRniSnuli RonisZieba departamentis uSualo iniciativiTa da ZalisxmeviT gaimarTeba baTumSi da mniSvnelovnad gazrdis vizitiorTa raodenobas momdevno wlebis ganmavlobaSi. vgegmavT socialur qselebSi, saZiebo sistemebsa da saitebze onlainreklamis gaZlierebas. gvinda ganvaaxloT saiti da daviwyoT muSaoba ultraTanamedrove aplikaciis Seqmnaze. aseve vgegmavT samizne qveynebSi prezentaciebisa da masterklasebis organizebas, yvela reitinguli oflainarxis gamoyenebas, sadac SesaZlebelia ganTavsdes Cvens Sesaxeb reklama da movizidoT, rogorc axali vizitiorebi, aseve, vubiZgoT Zvelebs, kidev erTxel ewvion aWaras. vgegmavT samizne qveynebis gafarToebasa da iseT qveynebSi Cveni cnobadobis amaRlebaze muSaobas, romlebic gamoirCevian maRalmxarjvelunarianobiT. magaliTad, aseTebia dania, fineTi, zogadad, skandinaviuri qveynebi. vgegmavT reitinguli mediasaSualebebis Jurnalistebis, televiziebisa da blogerebis Camoyvanas 20-mde qveynidan. axali treningebisa da proeqtebis dawyebas regionSi servisis donis gasaumjobeseblad, axali marSrutebis markirebas da turistuli infrastruqturis mowyobas mTian regionebSi, msxvili turistuli kompaniebis Camoyvanas da adgilobrivi kompaniebisaTvis B
formatis Sexvedrebis organizebas, raTa mivceT Sansi, gaafarToon saqmianobis areali da SeZlon axali partniorebis moZieba. Cveni yvela aqtivoba pirdapir aisaxeba kerZo seqtoris warmatebul saqmianobaze da Cveni mizanic es aris, turizmis industrias hqondes meti Semosavali, soflis mimarTulebebi gaZlierdes da soflis mosaxleobas hqondes turistul saqmianobaSi CarTvis SesaZlebloba, saerTo jamSi ki gaZlierdes regionisa da qveynis ekonomika.
