,,ბიზნესი კვდება მაშინ, როცა მას მომხმარებელი არ ჰყავს”
èïîòïè õòàïîòøâòäò 27 48 93 –
biznesisTvis kritikulad mniSvnelovania, fexdafex misdios cvlilebebs da droulad gaaanalizos gansakuTrebuli garemoebebis strategiuli gavlena sakuTar procesebsa da xalxze. rogoria axali ekonomikuri realoba, ra gamowvevis winaSe dganan dRes biznesmenebi da ra problemebi eqmnebaT maT – am da sxva sakiTxebze Sps `ar ji grupis~ direqtori vaJa mkurnaliZe gvesaubreba.
– batono vaJa, rodis daiwyeT biznesi?
– bazarze ukve 30 welia varT. Cveni kompania `ocnebis saxli~ erT-erTi pirveli iyo, romelmac saqarTveloSi samSeneblo-saremonto masalebis importi daiwyo. maT Soris gvqonda `Sourumebi~, sadac warmodgenili iyo interieris da eqsterieris samSeneblo masalebi. aRsaniSnavia isic, rom kompania aramxolod Cvens regionSi, mTel saqarTveloSi erT-erTi pirvelia, romelic awarmoebs saerTaSoriso standartebis mixedviT sertificirebul cecxlgamZle kars, aseve saevakuacio, xmagaumtar, nebismieri dizainis da momxmareblis survilze morgebuli parametrebis kars. gvaqvs ultraTanamedrove, italiuri warmoebis danadgarebi, romlebiTac SesaZlebelia TveSi 5 000-mde karis warmoeba.
– ramdeni TanamSromeli gyavT?
– amJamad sagamofeno darbazebsa da warmoebebSi 100-ze meti adamiania dasaqmebuli, rogorc baTumis, aseve Tbilisis filialSi. dedaqalaqSi Tanamedrove standartebis Sesabamisi, xisa da liTonis karis sawarmo `megadorsi~ gvaqvs, romelic `awarmoe saqarTvelos~ proeqtis farglebSi Seiqmna, 2018 wels Sevida eqspluataciaSi da amJamad produqciis ramdenime saerTaSoriso sertifikatic gvaqvs mopovebuli.
– SemTxveviT aRmoCndiT biznesis warmoebaSi Tu amas raime winapiroba hqonda?
– Cveni kompaniis istoria ojaxuri biznesidan daiwyo da misi sulisCamdgmelia batoni raul gabaiZe. man gariska da biznesi im periodSi daiwyo, roca saqarTveloSi Zalian cudi socialur-ekonomikuri mdgomareoba iyo, Tavidan hqonda mxolod erTi, mcire sagamofeno darbazi da TurqeTidan Semotanili ramdenime saxis produqcia. Semdeg biznesi nel-nela gafarTovda, kompaniam axali segmenti daimata – bunebrivi qvebis importi. momxmarebels daaxloebiT 10 000-ze meti saxeobis da dasaxelebis bunebriv qvas vTavazobT: graniti, marmarilo, oniqsi, kvarci, travertini, traoniqsi da sxva mravali. qvebi sxvadasxva qveynidan Semogvaqvs: braziliidan, TurqeTidan, CineTidan, indoeTidan, espaneTidan, italiidan. . .
– startapiT daiwyeT Tu Tavidanve didi kapitali CadeT saqmeSi?
– ra Tqma unda, sawyis etapze es iyo startapiT Seqmnili biznesi. sakuTari xarjebiT da saxsrebiT moxda am yvelafris mobilizeba. miznobrivi reinvestirebis Semdeg, dResdReobiT baTumSi gvaqvs oTxi sagamofeno sivrce da 1 didi lojistikuri centri. cxadia, etapobrivad vsargeblobT bankis sesxebiTac, ramdenjerme saxelmwifo programebiTac visargebleT, Tumca, ZiriTadad, yvelaferi sakuTari investiciebiT, danazogebiT Seiqmna. uamravi krizisis miuxedavad, kompaniam segmentSi lideroba SeinarCuna.
– xom ar gifiqriaT adgilobrivi nedleulis muSaobaze?
– Cvens qveyanaSi am segmentSi biznesi, umeteswilad, importirebul produqciazea damokidebuli, radgan evropuli nedleuli sertificirebulia. vinaidan gvaqvs maRali standarti, gvWirdeba sertificirebuli nedleuli da aqsesuarebi. samwuxarod, am mxriv, saqarTveloSi warmoeba ar arsebobs. xis masalis Semotanac evropidan gviwevs. Tumca, aris periodi, roca saqarTveloSi, adgilobriv bazarze vyidulobT xarisxian masalas Tu is standarts akmayofilebs.
– giqmniT Tu ara problemebs sagadasaxado sistema?
– am sakiTxma gansakuTrebiT iCina Tavi pandemiis periodSi, roca pirveli `loqdauni~ gamocxadda. swored am dros sxvadasxva qveynisTvis 15 konteineri produqcia gvqonda SekveTili. SekveTa, cxadia, ramdenime TviT adre keTdeba, lojistikac garkveul periods moiTxovs. bunebrivia, ar iyo cnobili, rom pandemiis gamo loqdauni gamocxaddeboda. produqciis Semosvla pirvel talRas daemTxva da sabaJoze sakmaod soliduri Rirebulebis, daaxloebiT 100 000 dolaris produqcia gvqonda. roca yvela obieqti daixura, kompanias araviTari Semosavali aRar darCa. moxda ise, rom importirebuli produqciis damatebuli Rirebulebis gadasaxadi warmoiSva. mivmarTeT sagadasaxado organoebs, rom loqdaunis periodis gasvlis Semdeg momxdariyo dRg-s Tanxebis biujetSi gadaricxva, Tumca ar aRmoCnda raime saxis meqanizmi, romelic am procesis SeCerebas uzrunvelyofda. Sesabamisad, avtomaturad, kompaniis angariSebs inkaso daedo. miuxedavad amisa, arcerTi TanamSromeli ar gagviSvia samsaxuridan, erTic ki ar dagvitovebia uxelfasod, es ki Zalian mZime dartyma aRmoCnda kompaniisTvis. garkveuli tipis SeRavaTebi iyo, magram TviTon sagadasaxado sistema ver aRmoCnda srulyofilad mzad aseTi tipis gamowvevisTvis, rac, bunebrivia, cudad aisaxa kompaniis finansur Semosavlebze. roca pandemias Tavi davaRwieT, yvelaferi mogvarda da dastabilurda.
– ramdenime wlis win mTavrobam amnistia gamoacxada, urC gadamxdelebs davalianeba gaunula. Tqvenc moxvdiT am siaSi?
– vera. . . da verc movxvdebodiT – araviTari davalianeba ar gvqonia. im kompaniebis da fizikuri pirebis aministireba moxda, romlebsac kovidregulaciebis darRvevis gamo jarimebi hqondaT dawesebuli. sabednierod, Cven aseTi darRveva ar gvqonia, Sesabamisad, arc es sanqcia migviRia. pirnaTlad vasrulebdiT kanoniT gaTvaliswinebul moTxovnebs.
– ras niSnavs TqvenTvis, iyoT biznesmeni?
– viyoT biznessferoSi da vakeToT biznesi niSnavs, rac SeiZleba bevr adamians mivceT magaliTi, rom saqarTveloSic SeiZleba raimes warmoeba. pirvel rigSi, Cveni amocana qarTuli warmoebis ganviTarebaa. Tuki riskebs sworad miudgebi da winaswar maqsimalurad Seafaseb, am qveyanaSi namdvilad aqvs warmoebis ganviTarebas perspeqtiva. gvsurs bevri kargi proeqti ganvaxorcieloT da aseve, bevri adamiani davasaqmoT.
– ra problemis winaSe dganan dRes qarTveli biznesmenebi?
– erT-erTi yvelaze didi problema qarTul biznesSi aris adamianuri resursi. saubari ar aris mxolod konsultantze, molare-operatorsa an buRalterze. . . problemaa specifikuri profesiis specialistebi, magaliTad, durgali an SemduRebeli, romlebsac sakmaod maRali anazRaureba aqvT, magram am mxriv saqarTveloSi kadrebis naklebobaa. umeteswilad ucxoel specialistebs viwvevT, Tumca vcdilobT, nulidan daviwyoT da TanamSromels yvelaferi vaswavloT, magram is Semdeg ukeTesi Semosavlis Ziebis mizniT, ucxoeTSi midis. . . erT-erTi yvelaze didi problema, aseve, mcuravi savaluto kursia. Zalian negatiurad moqmedebs laris devalvacia biznesze.
– urCieT damwyeb biznesmenebs, rogor aawyon sworad biznesi.
– arcerT SemTxvevaSi ar SeSindnen, gariskon – biznesi yoveldRiuri riskia. maqsimalurad ecadon, informacia miiRon, rCevebi gaiTvaliswinon, riskebi sworad gaTvalon da, upirveles yovlisa, biznesis dawyebamde, bazarze arsebuli mdgomareoba Seiswavlon. am dros erTi wuTiTac ar SeiZleba moduneba. Tavdapirvelad, ar unda SeeWidon Zalian masStabur investicias, sworad unda gaTvalon TavianTi biznesis mosalodneli SesaZleblobebi.
– rogor moaxerxeT qarTul biznesSi sakuTari niSis povna?
– es iyo batoni raulis Zalian didi da Tavdauzogavi Sromis Sedegi. Semdeg Cvenc gverdSi amovudeqiT da, ase vTqvaT, ukve arsebulis ganviTareba mogviwia, rasac, ra Tqma unda, axlavs Tavisi Zalian bevri barieri da problema. vfiqrob, biznesis SenarCuneba da dRes arsebuli realobis gaTvaliswinebiT mowinave poziciaze yofna SevZeliT. bevri krizisis miuxedavad, ar SegviCerebia produqciis nairsaxeobis warmoeba, ramac momxmarebeli SegvinarCuna. biznesi kvdeba maSin, roca mas momxmarebeli ar hyavs.
– rogoria bunebrivi qvebis damzadebis teqnologia?
– bunebrivi qva filebis saxiT Semogvaqvs da Cvens saamqroSi vamuSavebT. gvaqvs sxvadasxva danadgari, jer misi daformateba xdeba, Semdeg xeliT damuSaveba, Tumca, axalma teqnologiam xeliT Sroma minimumamde daiyvana. Cven gvyavs gamocdil ostatTa gundi, romelsac SeuZlia nebismieri sirTulis masalis damuSaveba.
– onlaingayidvebze ras gvetyviT?
– masze Cvenc gadaverTeT. ra Tqma unda, zogs gauWirda amisTvis mxris abma, radgan yvelas ar aqvs internetze wvdoma, gansakuTrebiT – raionebSi (Cveni momxmareblis sakmaod soliduri nawili raionebidanaa). roca momxmarebels onlain vTavazobT bunebrivi qvisgan damzadebul samzareulos zedapirs, SeuZlebelia, man suraTiT SeZlos qvis SerCeva. bunebrivia, urCevnia, movides da adgilze naxos sasurveli aveji, Tumca, raRac doziT, onlaingayidvebic muSaobs. ganviTarebul qveynebSi produqciis TiTqmis 60% onlain iyideba, amitom Cvenc unda vecadoT, davewioT ganviTarebul evropas.
– pandemiis dros, roca yvelaferi daixura, TanamSromlebi rogor SeinarCuneT?
– rogorc aRvniSne, arcerTi TanamSromeli ar dagviTxovia samsaxuridan, arc ufaso SvebulebaSi gagviSvia. maT SevunarCuneT ZiriTadi saxelfaso ganakveTi. yvela TanamSromeli, roca muSaobis dawyebis SesaZlebloba mogveca, uklebliv daubrunda Tavis adgils. ra Tqma unda, mTavrobis saSeRavaTo sxvadasxva paketiTac visargebleT.
– ra gegmebi gaqvT?
– vfiqrobT, ganvaviTaroT Tanamedrove avejis mwarmoeblis mimarTuleba – es aris bunebrivi qvisa da liTonis elementebiT damzadebuli aveji. daviwyeT liTonis warmoebis ganviTarebac, CamovitaneT lazeruli Wris Tanamedrove danadgarebi. vgegmavT, aseve, samRebro kuTxis mowyobas, sadac statikurad SeiRebeba Cvens mier warmoebuli liTonis Tu xis karebi. baTumelebisTvis sasiamovno siaxlec gvaqvs – male savaWro centris mSeneblobas daviwyebT, sadac warmodgenili iqneba sxvadasxva saxeobis produqcia. bunebrivi qvis damuSavebis sawarmoebSi damatebiT ormocdaaTamde adamians davasaqmebT. gvinda uaxloes periodSi ganvaviTaroT bunebrivi qvis narCenebis gadamuSavebis teqnologia da xazi. es SesaZleblobas mogvcems, Cveni warmoeba iyos absoluturad udanakargo – qvebis damuSavebis dros warmoqmnili narCenebisgan SevqmniT produqcias, romelic Zalian kargad gamoiyeneba rogorc saremonto samuSaoebisTvis, aseve dekoratiuli mimarTulebiTac. kidev erTi siaxle gvaqvs – aWaris finansTa da ekonomikis saministros gamocxadebul auqcionze, Cveni obieqtis mimdebared, miwis nakveTi SevisyideT. es aris pirobadadebuli auqcioni, sadac xelSekrulebis gaformebidan ori wlis ganmavlobaSi, aranakleb erTi milioni laris investiciis ganxorcielebis valdebuleba gvaqvs. swored mis farglebSi vgegmavT Zalian masStaburi proeqtis ganxorcielebas.