ქართული ბრენდები დააჯილდოვეს
manana ZiZiSvili 598 24 94 97 –
`qarTuli brendis dRe~ – ase ewodeba sazogadoebasTan urTierTobis saagento `profilis~ inovaciur da aRiarebul proeqts, romlis damfuZnebeli gaxlavT qalbatoni manana gegiZe, TanadamfuZnebeli – elguja marRia
proeqtis mizania, xeli Seuwyos adgilobrivi brendebis Sida da gare bazarze formireba-popularizacias, kompaniebis jansaR konkurencias, meTodebisa da teqnologiebis damkvidrebas, eTikuri biznesgaremos Camoyalibebas, kompaniebis socialuri pasuxismgeblobis stimulirebas, saqarTvelos biznesSi mimdinare pozitiuri procesebis mxardaWeras da sazogadoebisTvis informaciis miwodebas.
sxvadasxva nominaciaze wardgenil da ukve gamarjvebul brendebs yovelwliurad sazeimo viTarebaSi ajildoeben. dajildoebis sazeimo ceremonia wels pirvelad baTumSi, sastumro `SeratonSi~ gaimarTa. saRamo telewamyvan nata niJaraZes mihyavda.
`qarTuli brendis dRe~ rom popularuli proeqtia, amas adasturebs masSi monawile kompaniebis, mxardamWerebis, sponsorebis, sazogadoebrivi azris liderebis raodenobac. mas mediaSic dadebiTi gamoxmaureba aqvs.
aRniSnul proeqts 2003 wels Caeyara safuZveli, maSin, roca qveyana umZimes mdgomareobaSi iyo. pirveli RonisZieba salonuri tipis gaxldaT da masSi mxolod Rvinis mwarmoebeli kompaniebi monawileobdnen.
ukve 20 welia, `qarTuli brendis dRe~ maspinZlobs warmatebul nacionalur brendebs, romlebsac yovelwliurad specialuri komisia avlens.
proeqts sxvadasxva nominaciaSi hyavs gamarjvebuli, Tumca ucvleli nominaciebia: lideri, reputacia da ndoba, warmatebuli axali brendi, warmatebuli teleproeqti da brend persona. dajildoebulTa siac warmomadgenlobiTi iyo, da ara mxolod aWaridan… zogierTs davasaxelebT: vercxlis sponsori mikrosafinanso organizacia `bermeli~, farmacevtuli kompania `psp~, mineraluri wyali `kokotauri~, klasikuri musikis saerTaSoriso festivali `Ramis serenadebi~ (damfuZnebeli – liana isakaZe, samxatvro xelmZRvaneli – giorgi isakaZe, direqtori – nina cagareli), dasasvenebeli kompleqsi `Sato kvirike~, sakonditro `dona~, xelovnebis studia `limpopo~ (samxatvro xelmZRvaneli – leila aleqsandrova, damfuZnebeli – Tamaz nikolaiSvili). nominaciaSi `istoriuli brendi~ dajildovda radio `aWara~ (daviT trapaiZe), xolo aWaris sazogadoebrivi mauwyeblis gadacema `erTi dRe sofelSi~ (avtori – naTia TavdgiriZe) warmatebuli teleproeqtis gamarjvebulia.
bolos daasaxeles brend persona, romelic wels Cveni usayvarlesi poeti vaxtang Rlonti gaxda.
– es RonisZieba aWaraSi pirvelad CavatareT. Zalian mouxda baTums erovnuli brendis dResaswauli. yvela nominants vulocav gamarjvebas, maTgan gansakuTrebiT gamovyof vercxlis sponsor `bermels~, romelsac am poeqtis warmatebiT CatarebaSi lomis wili udevs. Cemi aRmoCenaa saocari gemovnuri TvisebebiT dajildoebuli mineraluri wyali `kokotauri~. minda, aWaris savaWro obieqtebSi rac SeiZleba meti Seitanon es saocari wyali da hyavdes momxmarebeli. is marTlac `ukvdavebis wyaroa~, rogorc Turme mas me-17 saukunidan uwodeben, – gviTxra manana gegiZem.
– Zalian sasiamovnoa, rom am RonisZiebas Cemma usayvarlesma qalaqma umaspinZla, sadac me-15 saiubileo `Ramis serenadebi~ gaimarTeba. CvenTvis mniSvnelovania `qarTuli brendis dRe~, radgan is saxalxo RonisZiebaa, romelic damwyebs Tu ukve damkvidrebul qarTul brendebs gamoavlens da ajildoebs. roca pativs mogageben da aRiareben Sens mokrZalebul wvlils, es Semdgomi saqmianobisTvis erTgvari stimulia. mixaria, rom warmatebulTa Soris Cvenc dagvasaxeles. mimdinare weli saiubileoa da ufro farTo masStabiT CavatarebT. madloba aRiarebisTvis qalbaton mananas, – aRniSna nina cagarelma.
saRamo daamSvenes baTumis sabavSvo studia `basti-bubum~ da momReralma sofo xalvaSma, vokalurma ansamblma `baTumma~, samejliso cekvebis jguf `las vegasis~ mocekvaveebma.
bolos Sekrebilebma saiubileo tortic daagemovnes.

