,,იფ იფ ანას” ისტორია, 100 ათასზე მეტი გამომწერი და საქმე, რომელიც აბედნიერებს
mariam xiTariSvili 27 48 93 –
ana miTaiSvili baTumSi daibada, daamTavra baTumis SoTa rusTavelis saxelmwifo universiteti, sadac Jurnalistika Seiswavla. miuxedavad sxva profesiisa da sakmaod warmatebuli karierisa, sakuTari Tavi kulinariaSi ipova da axla erT-erTi popularuli fudblogeria. anas blogs saxelwodebiT „if if ana“ socialur gverdze 100 aTasze meti gamomweri hyavs. rogorc Tavad ambobs, maT winaSe udides pasuxismgeblobas grZnobs, radgan misi receptebiT momzadebul kerZebs isini saxlSi amzadeben. imdenad gamorCeuli da originaluri vizualis kerZebs qmnis, SeuZlebelia, erTi Tvalis SevlebiTve dagemovnebis survilma ar gZlios. dRes ana Tavis blogze da sxva saintereso detalebze gvesaubreba.
– ana, sanam kulinarias daeuflebodiT, sad da ra poziciaze muSaobdiT?
– 12 weli vimuSave erT-erT wamyvan finansur institutSi.
– adre miRebuli samuSao gamocdileba Tu dagexmaraT axal saqmeSi da ra mxriv?
– finansur institutSi muSaoba gaZlevs momsaxurebis sferoSi Zalian did gamocdilebas, amavdroulad, giyalibebs iseT unar-Cvevebs, rogoricaa drois sworad dagegmva da gamoyeneba, organizebuloba, sakuTari Tavis warmoCena da pasuxismgeblobis aReba.
– rogorc viciT, bankSi ivenTmenejeri iyaviT, blogerobaSi ramdenad dagexmaraT es saqmianoba?
– ivenTmenejeris pozicia gulisxmobs amocanebis sworad dasaxvas, saqmeebis sworad ganawilebas da mTliani procesis marTvas. ra Tqma unda, am gamocdilebam bevr Secdomas amarida kulinariis sferoSic.
– Tqveni azriT, ra aris blogeris profesiis upiratesoba sxva profesiebTan SedarebiT?
– ver vityodi, rom blogeroba upiratesobiT sargeblobs, ubralod, sxva pasuxismgeblobis masStabia. samsaxurSi SeiZleba 100-200 adamianze iyo pasuxismgebeli, socialur sivrceSi ki saubari 100 000-ze met adamianzea, romelTa winaSe Zalian did pasuxismgeblobas vgrZnob.
– grZnobT Tu ara popularobas?
– diax, raRac doziT vgrZnob, rodesac quCaSi maCerebs ucnobi adamiani da gamoxatavs simpaTias blogis da zogadad, Cemi saqmianobis mimarT. yovel jerze Zalian sasiamovnoa gamomwerebTan Sexvedra da azrebis gacvla.
– turizmis departamentis saagentom gamosca wigni `kulunariuli mogzauroba aWaraSi~. masSi aRdgenilia miviwyebuli aWaruli kerZebi. Tqven maTi videoreceptebi SeqmeniT. rogori gamoxmaureba mohyva am Canafiqrs?
– diax, Cems videoreceptSi kerZi mocemulia xeluxlebad da daculia sizuste. saocrad maxarebs TiToeuli komentari am videoebis qveS. rodesac vkiTxulob, rogor gadaisrola ama Tu im Zveleburma aWarulma kerZma Cemi gamomweri Rrma bavSvobaSi da gaaxsena bebias fusfusi samzareuloSi, sofeli da masTan dakavSirebuli ambebi. . . gulSi siTbo meRvreba da vrwmundebi, rom swor adgilas var, rasac vakeTeb, amiT adamianebs dadebiT emociebs vuRviZeb da es mniSvnelovania.
– rogorc viciT, kulinariuli gadacema `samzareulos omebidan~ gqondaT SemoTavazeba da ar daTanxmdiT, ratom? es xom Tqveni popularizaciis da gamomwerebis momatebis kidev erTi saSualeba iyo. . .
– ver vxedav Tavs SouSi. vfiqrob, msgavsi Sou aris im adamianebisTvis, mzareulebisTvis, visac surT sakuTari Semoqmedeba televiziis auditorias gauziaron. es, marTlac, Zalian kargi SesaZleblobaa imisaTvis, rom miiRon sasurveli samsaxuris SemoTavazeba ama Tu im kvebis obieqtidan, fudblogeroba ki sul sxva ramaa. fudblogeri, ZiriTadad, TviTnaswavli adamiania, romlis umTavresi mizania, auditorias swori, nacadi receptebi gauziaros. misi mizani ar aris erT konkretul kvebis obieqtSi muSaoba, aq sul sxva masStabzea saubari. warmoidgineT, ramdeni gamomweric hyavs blogers, imden ojaxSi mzaddeba mis mier SeTavazebuli kerZebi. es Zalian didi pasuxismgeblobaa, magram amavdroulad, usazRvrod gabednierebs. fudblogeri mxolod kerZebs ar amzadebs, is, amavdroulad, iRebs videos, amontaJebs, axmovanebs, marTavs socialur qsels, auditorias da es aris cocxali procesi.
– ratom `if if ana~? saxelwodebis idea saidan gaCnda da zogadad, ramdenad mniSvnelovania sworad SerCeuli saxeli?
– yvelaze martivad saxeli SevarCieT. rodesac fudblogis Seqmnis idea gaCnda, saxelze fiqri daviwyeT. Zalian mniSvnelivania saxeli martivi da dasamaxsovrebeli iyos. kerZebTan asocirebuli sityvebi CamovyareT da pirveli iyo Sorisdebeli `if~. diax, rodesac kerZi mogvwons, vambobT – `if, ra kargia!~ aqedan gaCnda blogis saxeli „if if ana“.
– ra iyo yvelaze metad problematuri TqvenTvis axali profesiis dauflebis dros da vin dagexmaraT amaSi?
– daviwyoT iqidan, rom blogis Seqmnis idea meuRles ekuTvnis. blogis ganviTareba ojaxis damsaxurebaa, radgan maTi mxardaWeris gareSe warmoudgenelia blogi iyos warmatebuli. Zalian didi dro ixarjeba, warmoidgineT, xandaxan ar aris sakmarisi 24 saaTi. yvelaze rTuli kamerasTan muSaobis kompleqsebis daZleva iyo. miWirda sakuTari Tavis miReba kameridan, ar momwonda. vnerviulobdi „sTorebis“ Caweris dros. amitomac pirveli 1 weli filtrebs viyenebdi da realur saxes vmalavdi. bevri vimuSave sakuTar Tavze, davZlie es kompleqsi da miviRe sakuTari Tavi iseTi, rogoric var. axla aRarc filtrebs viyeneb da aRarc saubari miWirs, piriqiT – maqsimaluri bunebrioba.
– am etapze ramdenad srulyofilad da komfortulad grZnobT Tavs am profesiaSi?
– 33 wlis asakSi Cemi cxovreba radikalurad Seicvala da Tavi vipove. vipove saqme, romelic samsaxuri ar aris, radgan giyvars, rasac akeTeb. es aris saqmianoba, romelic gabednierebs yoveldRiurad, gaZlevs stimuls – akeTo ukeTesad.
– ra sirTuleebi gxvdebaT, uaryofiTi saxis komentarebs rogor umklavdebiT?
– diax, uaryofiT komentarebs vawydebi, ar dagimalavT – guls mtkens Zalian, magram dadebiTi komentarebi 10-jer metia da swored es maZlevs Zalas da motivacias.
– xSirad mogzaurobT?
– diax, vmogzaurob rogorc saqarTveloSi, aseve, mis farglebs gareTac. mogzauroba aris axali muzebis wyaro CemTvis.
– rogorc vici, roca saqarTvelos masStabiT mogzaurobT, sxvadasxva kuTxisTvis damaxasiaTebeli kerZebis videoreceptebsac iRebT.
– diax, asea. bolos svaneTSi viyavi da kubdaris damzadeba gadaviRe. saocari Sedegi mohyva am ambebs – auracxeli pozitiuri komentari miviReT, sadac madlobas gvixdidnen, radgan pirvelwyarodan gaiges kubdaris namdvili recepti. vfiqrob, sul sxva gemo aqvs videoreceptis kerZs, romelic im adgilas mzaddeba, sadac misi saxlia.
– uaxloes momavalSi ra gegmebi gaqvT?
– pirvel rigSi, vimogzaureb italiaSi saidanac albaT didi STabeWdilebebiT davbrundebi, seqtembridan ki axali ZalebiT gavuziareb Cems gamomwerebs gemrieli kerZebis receptebs.
