რამდენად სანდო და მომგებიანია ონლაინ შოპინგი საქართველოში?
Tamar lamparaZe 595 85 80 06 –
onlain Sopingi sul ufro popularuli xdeba da es arcaa gasakviri. 21-e saukuneSi adamianebis umetesobas aRar rCeba dro imisTvis, rom sasurveli produqtis SesaZenad dausruleblad iaros maRaziebSi. Sesabamisad, upiratesobas onlain yidvas aniWebs. arian adamianebi, romlebic Tavad iweren tansacmels sxvadasxva ucxouri gverdidan, garkveul kategorias ki urCevnia, socialur qselSi (`feisbuqi~) onlain gamoweris `feisbuq~ gverdebiT isargeblos swrafad da martivad.
Cveni respondenti 26 wlis nino xavTasia, romelic ukve 6 welia, rac onlain gamoweris gverds xelmZRvanelobs da feisbuqze 50000-mde mimdevari hyavs. misi gverdi `aiqoniqi~ dRes saqarTveloSi Zalian popularulia da uamrav kmayofil momxmarebels aerTianebs. ramdenad momgebiania onlain Sopingi saqarTveloSi da ra momavali aqvs mas – am da sxva Temebze nino xavTasi saubrobs.
– saidan dagebadaT gverdis Seqmnis idea?
– 2019 wlis zafxulSi, rodesac universitetSi mesame kursi davasrule, aRmovaCine, rom Cemi studenturi biujeti iseTi sazafxulo garderobis Seqmnas ver gaswvdeboda, rogoric mindoda. paralelurad, megobrebisgan xSirad mesmoda, rom ucxouri onlainmaRaziebidan saqonlis gamowera bevrad biujeturi iyo, Tumca rogor xdeboda es, detalebi zustad aravin icoda. bevri Ziebis Semdeg aRmovaCine ramdenime saiti, saidanac kargi nivTebis gamowera Zalian xelmisawvdom fasad iyo SesaZlebeli. davregistrirdi gadamzid kompaniaSi da CemTvis satestod ramdenime nivTi gamoviwere. Zalian didi molodini mqonda da gamimarTla kidec. yvela nivTi idealur mdgomareobaSi Camovida. maSin davfiqrdi – ratomac ara, studenti var, jibis fuli mWirdeba da vcdi-meTqi. imave dRes Sevqmeni gverdi -ze, Tan Cems megobars vTxove fotosesiaSi monawileobis miReba am satestod gamowerili nivTebiT, raTa garekanis da profilis fotoebisTvis originiluri kontenti Semeqmna. mindoda, gverdi Tavidanve iseTi yofiliyo, rom gamomwerebs martivad SesZlebodaT Cveni gamorCeva sxva msgavsi gverdebisgan. sawyis etapzeve Zalian martivad da bunebrivad warimarTa yvela procesi da albaT, aman ganapiroba, rom dRes `aiqoniqi~ erT-erTi yvelaze warmatebuli da popularuli onlainmaRaziaa am sferoSi.
– `aiqoniq~ – ratom es saxeli?
– mindoda, iseTi saxeli rqmeoda, romelic SedarebiT iSviaTi iyo. sityva `aiqoniq~ amerikuli satelevizio gadacemebidan xSirad mesmoda da JReradobiT momwonda. mniSvnelobac kargad gaviazre. `aiqon~ niSnavs raRacis simbolos, xats, xSirad gamoiyeneba im adamianebis da movlenebis aRsawerad, romlebic garkveuli momentisTvis yvelaze popularuli da cnobilebi arian. msurda, Cemi gverdis saxelsac msgavsi datvirTva hqonoda.
– bevri kmayofili momxmarebeli gyavT da es Tqvens gverdzec Cans komentarebis saxiT. ar aris martivi, socialur qselSi 50 aTasamde mimdevari hyavdes onlain gamoweris gverds. rogor moaxerxeT es?
– Tavdapirvelad, aqtiurad viyenebdi `F~-is xelsawyos, Tumca Semdeg, roca gaviazre, ramdenad didi Sedegis momtani iyo sakuTari xeliT Seqmnili kontenti, saerTod daviviwye am xelsawyos arseboba. Cemi reklama dRemde aris Cemi kontenti, romelsac vaziareb yvela platformaze, rogorc `feisbuqze~, aseve `instagramze~ da am SemTxvevaSi, yvelaze mniSvnelovan `tik tokze~. dRes `tik tokis~ meSveobiT arc ise rTulia loialuri auditoriis ndobis mopoveba, yvelaze metad albaT es mexmareba axali gamomwerebis mozidvaSi. aseve, Zalian mniSvnelovania ukve gamocdili momxmareblebis rekomendaciebi TavianT wreSi. erTi kmayofili momxmarebeli ukve niSnavs ramdenime axal potenciur momxmarebels. Cemi mTavari amocanac is aris, momxmarebeli Cemi momsaxurebiTa da produqtiT imdenad kmayofili davtovo, rom mas Tavad gauCndes motivacia, sxvebsac gauziaros Cvens Sesaxeb.
– rogor moipoveT momxmareblebis ndoba?
– ndobis mopoveba onlainmaRaziebisTvis SedarebiT rTuli amocanaa, miT umetes im pirobebSi, rodesac internetsivrceSi Zalian bevri maTgani TaRliTobs da amis magaliTebs momxmareblebi sxvadasxva jgufis meSveobiT xSirad aziareben kidec. momxmareblebis ndoba movipoveT imiT, rom gverdi, faqtobrivad, muSaobs mxolod organuli, realuri kontentiT, romelsac Cems patara studiaSi Tavad vqmni. Zalian xSirad vaziareb nivTebis realur fotoebsa da videoebs, aseve, komentarebisa da reviuebis saxiT mudmivad viReb dadebiT ukukavSirs gamocdili momxmareblebisgan. rodesac amas xedavs gamomweri, is ukve martivad gendoba.
– ramdenad momgebiania dRes onlain Sopingi saqarTveloSi?
– vityodi, rom sakmaod momgebiania. Tu gamomwerebs sistematurad uziareb saintereso nivTebs, momxmarebeli mudmivad gyavs. mTavaria, rogor awvdi maT am yvelafers da ramdenad zrunav, rom sabolood kargi Sedegi miiRo.
– Tqveni gadmosaxedidan, ra aris onlain Sopingis upiratesoba?
– piradad CemTvis, Zalian damRlelia maRaziebSi siaruli, es garTmevs Zalian did drosa da energias. albaT, pirvel rigSi, swored es aris onlain Sopingis yvelaze didi upiratesoba, rom Sen martivad, swrafad da Tan SedarebiT biujeturad SegiZlia ipovo SenTvis saintereso nivTebi onlainsivrceSi.
– arsebobs stereotipi, rom gamowerili tansacmeli xSirad iseTi ar aris, rogoric Cans da saerTod, sxva xarisxis da zomis Camodis…
– es stereotipi dRemde Zalian popularulia. mec mqonia aseTi SemTxveva warsulSi, magram saboloo jamSi, es Zalian iSviaTia, Tuki saqmes pasuxismgeblobiT ekidebi. garda amisa, `aiqoniqi~ mudmivad aziarebs realur kontents, ara saitisas, aramed Cvensave studiaSi gadaRebuls, rac minimumamde amcirebs msgavs faqtebs.
– piradad Tqven xom ar moutyuebixarT kompaniebs nivTis gamogzavnisas?
– samwuxarod, ki, Tumca es ar exeba momxmareblebis nivTebs. rodesac bazarze axali, saintereso `seleri~ Semodis, vcdilob, davtesto. am mizniT viwer ramdenime nivTs, umetes SemTxvevaSi, es amarTlebs, magram aris gamonaklisic – nivTi ki Camodis iseTi, rogoric fotoebzea, magram dazianebulia. aseT dros maRazias uwevs pasuxismgeblobis aReba. momxmarebels Tanxas srulad vunazRaureb miuxedavad imisa, rom Cven am Tanxas aravin gvinazRaurebs. es problema ara mxolod Tanxis dakargvis gamoa yvelaze rTuli, aramed imitomac rom SeiZleba momxmarebels es nivTi konkretuli dRisTvis sWirdeboda. rodesac aseT mdgomareobaSi Camodis, giwevs uaris Tqma miwodebaze da sabolood, momxmarebeli ganawyenebuli rCeba. yvelaze didi gamowveva es aris dRes CemTvis onlain gamoweris biznesSi, Tumca, sabednierod, aseTi SemTxvevebi iSviaTia.
– gyoliaT Tu ara ukmayofilo momxmareblebi?
– ki, Tumca TiTze CamosaTvleli raodenoba maxsendeba. Zalian vcdilob, yvelanairad movergo maT survilebs. Tu nivTi ar Camodis iseTi, rogoric unda iyos, an dazianebulia, yovelTvis vanazRaureb Tanxas da alternatiuli samosis moZiebaSic vexmarebi. amas, ra Tqma unda, minimumamde dahyavs ukmayofileba.
– ras iwers ufro xSirad momxmarebeli?
– kabas. vfiqrob, Cveni gansxvavebuli kabebis koleqciebis gamo uyvars momxmarebels `aiqoniqi~. Zalian xSirad aRniSnaven amas komentarebSic.
– ra tipis momxmarebeli gyavT ufro metad?
– Cveni auditoriis ZiriTadi nawili 18-dan 35 wlamde asakis qalia.
– ramdenad biujeturia onlain Sopingi?
– sakmaod biujeturia adgilobriv qarTul maRaziebTan SedarebiT, xSir SemTxvevaSi orjer an metad biujeturic ki. maRaziebs ar davakonkreteb, Tumca momxmareblebisTvis martivad gasagebi iqneba, romel brendebs moviazreb.
– rogor xedavT onlain Sopingis momavals?
– onlain Sopingi 21-e saukunis erT-erTi yvelaze didi monapovaria. darwmunebuli var, eleqtronuli komercia droTa ganmavlobaSi kidev ufro did simaRleze ava da ufro metad daixveweba. mokled, momavali onlain Sopingisaa.
– `aiqoniqis~ samomavlo gegmebzec gviambeT…
– pirvel rigSi, minda, ufro meti adamiani Semovikribo `aiqoniqis~ garSemo. garda amisa, am etapze Cven mxolod socialuri platformebis meSveobiT voperirebT, magram samomavlod, vfiqrob, Sevqmna saiti, saidanac momxmareblebi operatoris CarTulobis gareSe, kidev ufro martivad iSopingeben. rac yvelaze mniSvnelovania, mec da Cvens uamrav momxmarebels gvsurs, gvqondes Sourumi da Cveni nivTebi xelmisawvdomi iyos fizikur sivrceSic, gamoweris gareSe. amas Zalian didi resursi sWirdeba, magram SeuZlebeli araferia da albaT erT dResac, `aiqoniqi~ gaxsnis Tavis pirvel maRazias romelime did molSi.

