რამაზ საყვარელიძე: მაშინ ნარკოტიკსაც გაუკეთონ რეკლამირება – ის უფრო მეტ შემოსავალს მოუტანთ
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azartuli TamaSebis legalizeba jer kidev `nacionaluri moZraobis~ mmarTvelobis periodSi moxda, rac ar yofila moulodneli Cveni mosaxleobisTvis. maSin naklebad aqcevdnen yuradRebas moralur mxares, radgan mwiri biujeti ver akmayofilebda socialuri moTxovnebis umartives sqemasac ki
rac dro gadioda, fexs ikidebda eSmakiseulad Seracxuli biznesi baTumSi, romelic sabolood gaxda kidec ucxoeli milionerebis navsayudeli. gaizarda im moTamaSeebis ricxvi, romlebic sakuTari qveynebidan Carteruli reisebiT mofrinavdnen, raTa daekmayofilebinaT azarti. cxadia, am personebs qalaqis meria didi kmayofilebiT xvdeboda, Tumca maT gverdiT datrialebul codva-madlze aravin wuxdeboda. bevri baTumeli rom bolo fuls debda da axlac debs fsons. gaRatakebuli ojaxis biujetidan rom `qaCaven~ yvela resurss, es Turme, Tavad ojaxis wevrebis misaxedi yofila. kargad maxsovs am Temaze gakeTebul pres-gamokiTxvaSi, qalaqis `mamebi~ rogori paTosiT mpasuxobdnen: `visac TamaSi unda da azartis moyvarulia, is sakuTar ezoSi, banqosa Tu nardSi waagebs fuls. aq kazinoebi arafer SuaSia, miT umetes, rom swored maTi SemonatanebiT vavsebT baTumis biujets da vawesrigebT qalaqs~.
yvelafer amas emateba azartuli TamaSebis gaTamamebul organizatorTa aqtiuri, agresiuli reklama, romelic yvelganaa: telegadacemebSi, socialur qselebSi, sxvadasxva saitsa Tu telefonSic ki. `joi-kazino~ rom mogiwodebs TamaSisken boxi, kargad dayenebuli xmiT, Tu raime kavSiri gagaCnia am sferosTan, maSinve gindeba `ruletkis~ datrialeba da fsonze dadebuli `fiSkiT~ bedisweris gamocda.
oriode wlis win datrialebulma morigma tragediam, roca pirveli arxis teleoperatorma sandro beraZem sicocxle TviTmkvlelobiT daasrula, SeiZleba iTqvas, SeZra sazogadoeba. cxadia, bevrs SeuZlia gaixsenos analogiuri sikvdiliT Cvengan wasuli biWebi, radgan eSmakiseuli biznesis msxverplTa mwkrivi usaSvelod didia, magram konkretulad am SemTxvevas swored iseTi gamoxmaureba da kampania mohyva, romelic aqamdec unda dawyebuliyo.
Semzaravi aRmoCnda arasamTavrobo organizaciis `dedebi azartuli TamaSebis winaaRmdeg~ warmoebuli statistika, romlis mixedviT, mxolod sam TveSi, 17-mde axalgazrdam Tavi TamaSebze damokidebulebis gamo moikla, 7-ma ki TviTmkvleloba scada. organizaciaSi ambobdnen, rom gansakuTrebiT SemaSfoTebelia gardacvlilTa asaki, romelic 14-dan 31-wlamde meryeobs. organizacia moiTxovda, rom qveyanaSi Seqmnili mZime situaciidan gamomdinare, parlaments saswrafod daewyo `azartuli TamaSebis reklamis akrZalvis Sesaxeb~ kanonproeqtis ganxilva. aqve SegaxsenebT, rom es kanonproeqti, wina mowvevis parlamentis damoukidebelma deputatma levan gogiCaiSvilma orjer daaregistrira, radgan misi pirveladi versia parlamentma ar ganixila. deputati maSin acxadebda, rom kanonproeqtis ganaxlebuli versiiT srulad ikrZaleboda nebismieri saxis azartuli da momgebiani TamaSebis reklama. misive monacemebiT, vaWrobis Semdeg, saTamaSo biznesis brunvis moculoba sagrZnoblad uswrebs iseT sferoebs, rogoricaa mSenebloba, damamuSavebeli mrewveloba, energoresursebis bazari da sxva.
amdeni ganxilvis, protestis Tu SemaZrwunebeli statistikis gamoqveynebis miuxedavad, am Temaze saqarTvelos premier-ministris gamosvla ratomRac moulodneli aRmoCnda opoziciis warmomadgenelTaTvis, romlebic manamde Tamamad aprotestebdnen kazinoebis arsebobas da sruliadac ar awuxebdaT is, rom swored maTi mmarTvelobis dros dauSves saTamaSo biznesi Cvens qveyanaSi, axla ki, rodesac irakli RaribaSvili mosaxleobas azartuli TamaSebis jer Seviwroebas, Semdeg ki saerTod akrZalvas dahpirda, es gancxadeba safrTxed aRiqva ara mxolod Tavad saTamaSo biznesma, aramed opoziciurma mediamac, romelsac ahyvnen opoziciis liderebic. televiziebis menejerebi amboben, rom saTamaSo biznesi maTi erT-erTi yvelaze didi sareklamo damkveTia da misi reklamirebis aRkveTa maTTvis daRupvis momaswavebelia.
`gadacemebi, romelsac sponsorad msgavsi kompaniebi hyavs, ver iarsebebs, maT am TanxebiT vinaxavT. nebismieri televiziisTvis, maT Soris samTavrobo arxebisTvisac, es iqneba dartyma~, – ambobs `mTavari arxis~ gayidvebis samsaxuris ufrosi Tea gvaramia.
`formulasa~ da `mTavar arxze~ ganacxades, rom azartuli biznesi, reklamisa Tu sasponsoro paketebis SesyidviT, televiziebis komerciuli Semosavlis 20-25%-s faravs, 2020 wels es `mTavari arxisTvis~ 2 milion larze meti iyo, `formulasTvis~ ki naxevar milions aRemateba.
premier irakli RaribaSvilis gancxadebiT, mxolod reklamirebis akrZalviT ar Semoifarglebian, onlainkazinoebsa da saTamaSo bizness jer reklama aekrZalebaT, Semdeg ki gaCereba mouwevT. mTavrobis es gadawyvetileba premierma ramdenime mizeziT axsna: `miliard xuTasi milioni lari gaedineba qveynidan onlainkazinoebis meSveobiT . . . Cveni axalgazrdebi yoveldRe TamaSoben da ageben fuls . . . amas ukavSirdeba narkomania da axalgazrdebis CarTuloba am metad damRupvel moZraobaSi. amis Taobaze mqonda ekonomikur gundTan saubari, finansTa ministri warmoadgens sakanonmdeblo iniciativas, romelic gulisxmobs gadasaxadebis gazrdas onlainkazinoebisTvis, romelTa absoluturi umravlesoba ucxouria. Tavdapirvelad, vfiqrobT, gavzardoT gadasaxadebi, aikrZalos reklama da 25 wlamde avwioT moTamaSeTa asakobrivi barieri, meore etapze ki saerTod unda aikrZalos onlainkazinoebi~.
azartul da momgebian TamaSebTan dakavSirebuli akrZalvis procesi grZeldeba. am etapze administraciuli pasuxismgebloba mkacrdeba – Semodis axali saxeobis jarimebi, kanoniT gaTvaliswinebuli jarimebis odenoba ki izrdeba. parlamentSi gansaxilvelad wardgenili sakanonmdeblo paketi cvlilebebs `administraciul samarTaldarRvevaTa kodeqsSic~ iTvaliswinebs.
proeqtiT dgindeba, rom `azartuli TamaSobis, totalizatoris, lotos, bingos, azartuli TamaSobis mowyobis organizatoris, totalizatoris mowyobis organizatoris, lotos mowyobis organizatoris da bingos mowyobis organizatoris Sesaxeb reklamis gavrcelebis an abris ganTavsebis wesis darRveva gamoiwvevs reklamis ganmaTavseblis da aseTi reklamis ganTavsebis damkveTis dajarimebas, TiToeulisaTvis 10 000 laris odenobiT. aRniSnuli administraciuli samarTaldarRvevis CadenisaTvis administraciuli saxdeldadebulis mier igive qmedebis ganmeorebiT Cadena gamoiwvevs dajarimebas 20 000 laris odenobiT.
amasTan, administraciul saxdeldadebuli valdebuli iqneba, administraciuli saxdelis dadebidan 1 kviris vadaSi Tavisi xarjiT uzrunvelyos im wesebis dacva, romelTa darRvevis gamo mas administraciuli saxdeli daedo.
izrdeba azartul da momgebian TamaSobebSi monawileobisTvis daSvebis asakobrivi zRvari da jarimis odenoba – nacvlad 5000 larisa, ganisazRvra 10 000 laris odenobiT~.
proeqtis mixedviT, damokidebul pirTa siaSi da akrZalul pirTa monacemTa bazaSi Setanili pirebis azartuli da momgebiani TamaSobebis mowyobis adgilas da TamaSobaSi monawileobisTvis daSvebis wesebis darRvevisTvis, ganisazRvra pasuxismgebloba da Sesabamisi jarima, romlis odenoba 10 aTas lars Seadgens, xolo ganmeorebiTi darRvevisTvis – 20 aTas lars.
am Temaze gTavazobT politolog ramaz sayvareliZis komentars:
– premiers axla brals uyeneben, kazinoebis reklamirebis SezRudviT opoziciuri mediis dasja surso. gaugebaria, ras amtkiceben da ratom. Tavis droze yvirodnen, saTamaSo biznesi saerTod unda aikrZaloso, Tumca is daaviwydaT, rom Tavad SemouSves es biznesi Cvens qveyanaSi. aqve isic minda vTqva, Tu e.w. kritikul medias, azartuli TamaSebis reklamirebis garda sxva Semosavali ar aqvs, gamodis, arc reitingi aqvs saTanado. azarti xom sazogadoebis didi nawilisTvis igive narkotikia, ufro uaresic ki, yovel SemTxvevaSi ase ganixilavs am damokidebulebas fsiqiatria, maSin narkotiksac gaukeTon reklamireba da is kidev ufro met Semosavals moutanT. piradad me, RaribaSvilis am gadawyvetilebas araTu gamarTlebulad, dagvianebuladac ki miviCnev~.
aWaris umaRlesi sabWos Tavmjdomaris moadgile tite aroSiZes am sakiTxTan dakavSirebiT ramdenime kiTxviT mivmarTeT:
– batono tite, baTumis municipalitetis sakrebulos biujetis didi nawili swored kazinoebis SemosavlebiT ivseba. premieris am gadawyvetilebiT xom ar daakldeba qalaqs fuli sxvadasxva Zvirad Rirebuli proeqtis gansaxorcieleblad?
– am kiTxvaze pasuxisTvis Cems profesias – ekonomistobas gamoviyeneb. ra Tqma unda, nebismier reformas gaaCnia ukuefeqti da gverdiTi, uaryofiTi movlenebi. Tuki es gadawyvetileba daabrkolebs qalaqis ekonomikas, cxadia, ver CaiTvleba sworad, magram aq cota sxvagvarad dgas sakiTxi. ar unda SeviyvanoT mkiTxveli SecdomaSi, rodesac am sferos akrZalvaze vsaubrobT. premieris gadawyvetileba exeba onlainkazinoebs, romelTa 90% ucxouri kapitaliTaa gaxsnili da ucxour warmomadgenlebs eqvemdebareba, Sesabamisad, aq miRebuli mogeba miemarTeba mflobelis jibeSi anu ubrundeba ucxour kapital-bazrebs. gamodis, rom aqedan amoRebuli Tanxa Cvens ekonomikas arc xmardeboda, piriqiT, azianebda mosaxleobis farTo fenebs – vgulisxmob moTamaSeTa ojaxebs.
– reklamirebis akrZalvazea protesti . . .
– principSi, negatiurad marTlac aisaxeba sareklamo biznesze da am reklamis ganTavsebis miznobriv obieqtebze, maT Soris, televiziebze, beWdur mediaze internetsaitebsa da socialur mediaze, romelTac Semosavlis didi wili aqedan ericxebodaT.
– swored amitom ganawyenda kritikuli media da maTze dartymad miiCnia premieris es gadawyvetileba?
– es ar aris marTebuli midgoma. rogorc yovelTvis, axlac abruneben sarCuls da amboben imas, rac maT am momentSi aZlevT xels. Tuki bolomde SeviswavliT sakiTxs da siRrmiseulad CavwvdebiT problemas, davinaxavT, rom yvelafers zarali ufro moaqvs, vidre – mogeba. es reklama damazianebelia igive arasrulwlovanebisa Tu sazogadoebis im wevrebisTvis, romlebsac sakuTari Semosavlis wyarod TamaSi miaCniaT. es adamianebi uzarmazar Tanxebs ageben, ojaxebs yidian, valebSi vardebian da, sabolood, Tavs iklaven gamouval mdgomareobaSi Cavardnis gamo. rodesac azartSi Sedis piri, uWirs Tavis gakontroleba da veRar anebebs am mavne Cvevas Tavs, miT umetes, axalgazrda, romelsac Semosavali ar gaaCnia da zedmeti larisTvis yvelaferzea wamsvleli. am erTi da ori lariT ityueben msxverpls onlainkazinoebSi.
– anu eTanxmebiT RaribaSvilis gadawyvetilebas?
– cxadia, veTanxmebi da marTlac mniSvnelovnad mimaCnia am nabijis gadadgma. imis miuxedavad, rom raRac etapze daazaralebs ekonomikas, mas mainc aqvs imodena dadebiTi moraluri efeqti, rom negatiur movlenebze fiqris uflebac ar gvaqvs.
– kazinoebis akrZalva rodis daiwyeba?
– kazinoebi jerjerobiT gaagrZelebs funqcionirebas. amaze uars aravin ambobs. es aris qveynisTvis Semosavlis wyaro da SesaZlebelia, akrZaluli partniorebis mier dakarguli resursebi miimarTos am kazinoebidan.
– safrTxis Semcveli ar aris es kazinoebi?
– isini SedarebiT usafrTxoa, radgan, jer erTi, dawesdeba asakobrivi akrZalva. Tanac, iq mcire TanxiT verc Sexval. aqvT moTamaSeTa sakuTari reestri, Tuki `gaSavdi~, veRar mixval. aseve ojaxis wevrebs aqvT ufleba, azartis moyvarul sakuTar wevrze ganacxadon kazinoSi da mas aravin SeuSvebs. amiT imis Tqma minda, rom gaukontrolebeli onlainkazinoebisgan gansxvavebiT, es ufro eqvemdebareba kontrols . . . iyo SemTxvevebi, umaRles sabWoSic ki mosulan da SemouCivliaT, ra vqnaT, riT vuSveloT ojaxis wevrebs, dagvRupa mTlianado. es adamianebi onlainkazinoebis momxmareblebi iyvnen da maTi kontroli warmoudgeneli gaxldaT. RaribaSvilis am gadawyvetilebiT ki Zalian bevri uwlovani Tu zrdasruli adamiani gadaurCeba azartis msaxvral xels da daubrundeba ojaxur garemos, samsaxurs Tu swavlas.