ბათუმი, სექტემბერში, ტურიზმის ოსკარის გალაცერემონიას უმასპინძლებს
manana takiZe 57 10 15 17 –
rogor mimdinareobs turistuli sezoni aWaraSi, ra gegmebi aqvs uwyebas am mimarTulebiT, ra xarvezebia turistul seqtorSi da rogor emzadeba baTumi msoflio turizmis dajildoebis evropis gala ceremoniis Casatareblad – am da mkiTxvelisTvis saintereso sxva sakiTxebze aWaris avtonomiuri respublikis turizmisa da kurortebis departamentis xelmZRvaneli TinaTin zoiZe gvesaubreba.
– mindinare turistul sezons rogor SeafasebdiT?
– aWaris regionSi turistuli sezoni warmatebiT mimdinareobs. zrda gvaqvs yvela mimarTulebiT. unda aRiniSnos, rom regionSi Sida da saerTaSoriso vizitebis raodenoba ori kvartalis monacemebiT, milon 435000-s aRemateba, rac gasuli wlis analogiur maCvenebelTan SeadrebiT 56%-iT zrdaa, xolo 2019 wlis monacemebTan SedarebiT – 24%-iT. Cven, pandemiamdeli periodis srulad aRdgena SevZeliT. 13%-iT aris gazrdili Sida vizitebi. aqtiurad vmuSaobT bazrebis diversifikaciaze, rom movizidoT ufro meti vizitiori sxvadasxva qveynidan, aseve, prioritetebze, turistuli produqtebis diversifikaciasa da servisis gaumjobesebaze regionSi. wels gansakuTrebulad moemzada turizmis seqtori vizitiorebis misaRebad. qalaqebsa da municipalitetebSi maT ganaxlebul turistul servisebs vTavazobT. momavalSi araerTi saerTaSoriso RonisZieba gvaqvs dagegmili.
– wels sagrZnoblad iklo turistebis raodenobam evropidan. . .
– evropuli qveynebi da turistuli mimarTulebebi erT-erT umniSvnelovanesi prioritetia CvenTvis. Zalian mniSvnelovani sakiTxia lojistika, igulisxmeba aeroportebi da frenebis pirdapiri reisebis SesaZlebloba. Sesabamisad, quTaisis saerTaSoriso aeroporti, evropis 25 qveyanaSi asrulebs pirdapir reisebs. baTumidan pirdapiri frenebi welsac gvqonda baltiis qveynebidan, sadac 100%-iani zrda gvaqvs. 12 %-iTaa gazrdili vizitebis raodenoba germaniidan, 41%-iT – didi britaneTidan, matebaa iseTi tradiciuli samizne qveynebidan, rogoricaa israeli, TurqeTi, yazaxeTi da a.S.
– departamentis muSaobazec visaubroT. . .
– rogorc aRvniSne, CvenTvis mniSvnelovania bazrebis diversifikacia. kerZo seqtorTan erTad, aqtiurad vmuSaobT saerTaSoriso gamofenebsa da piar-marketingul aqtivobebze, rac sakmaod Sedegiania. sam sacdel bazars – ungreTs, CexeTs. avstrias, sakmaod saintereso turistuli proeqtebi SevTavazeT. aseve warmatebiT mimdinareobda 12 qveynisTvis axali turistuli produqtebis SeTavazeba ufro meti turistis mosazidad. mTeli wlis ganmavlobaSi imarTeba info da mediaturebi. amJamad regionSi imyofebian erT-erTi udidesi platformis `ersfiqsis~ warmomadgenlebi, romelsac 24-milioniani auditoria hyavs, baTumze gadaRebul or videos, jamSi 15 milionze meti naxva aqvs. vagrZelebT regionSi, rogorc Jurnalistebis, ise blogerebis mowvevas, romlebic baTumis Sesaxeb amzadeben specialur siuJetebs da saintereso turistul produqtebs acnoben TavianT gamomwerebs. aqtiurad vmuSaobT turoperatorebTan da uSualod turizmis seqtorSi paketebis rogorc Semqmnel, ise realizator kompaniebTan. unda iTqvas, rom baTumi warmodgenilia mniSvnelovan saerTaSoriso RonisZiebebze, romelic turizmis sferoSi tardeba. erT-erTi aseTi RonisZieba axlaxan gaimarTa berlinSi da sakmaod warmatebiTac warvsdeqiT.
– ra ver gakeTda da momavali wlisTvis gadaido?
– aWaris turizmisa da kurortebis departamenti muSaobs eqvs mniSvnelovan prioritetze, rac Cveni qveynisa da regionis popularizacias Seuwyobs xels. servisis ganviTarebis xelSewyoba, regionSi arsebuli sainformacio centrebis marTva da Sesabamisad, vizitiorebis informaciiT uzrunvelyofa, am mxriv Zalian mniSvnelovania. amJamad vemzadebiT msoflio turizmis dajildoebis evropis gala ceremoniis Rirseulad maspinZlobisTvis. mimdinareobs regionis marketinguli aqtivobebi qveynis farglebs gareT, paralelurad, warmatebiT vaxorcielebT Sidaturizmis stimulirebis proeqtebs. turistuli servisebis mdgradi ganviTareba, rogorc qalaqSi, ise municipalitetebSi, umniSvnelovanesia. aqtiurad vmuSaobT sxvadasxva uwyebasTan erTad, rom maRalmTian municipalitetebSi turistTa nakadi gaizardos. Sesabamisad, masStaburi infrastruqturuli proeqtebi mimdinareobs yvelgan. rac Seexeba Cvens sainformacio centrebs, aq srulyofilad awvdian vizitiorebs yvela saWiro informacias. vfiqrob, departamenti warmatebiT daasrulebs mimdinare wels.
– romeli qveynebi lideroben vizitiorTa raodenobiT?
– vmuSaobT 25-ze met qveyanaSi da vatarebT marketingul kampaniebs. statistikuri monacemebiT, Cveni mosazRvre qveynebidan meti vizitiori Semodis. asea mTels msoflioSi. sarfis gamSvebi punqti erT-erTi yvelaze gamtarunariani sabaJoa saqarTveloSi. Cveni vizitiorebis topaTeuli ki ase gamoiyureba: TurqeTi, ruseTi, israeli, ukraina, azerbaijani, uzbekeTi, yazaxeTi. . . mateba gvaqvs baltiis qveynebidan, germaniidan, didi britaneTidan da sparseTis yuris qveynebidan. vagrZelebT am mimarTulebiT muSaobas da vamatebT evropul bazrebs. rogorc aRvniSne, germaniaSi, berlinSi, msoflios masStabiT, turizmis industriaSi yvelaze didi gamofena-bazroba Catarda, romlis maspinZeli qveyana saqarTvelo iyo. yvela saerTaSorio organizacia dainteresda CveniT. germaniaSi bevr saintereso proeqtze daviwyeT erToblivi muSaoba, rac Zalian gvaxarebs.
– gazrdil fasebsa da momsaxurebaSi arsebul xarvezebzec visaubroT.
– fasebisa da momsaxurebis xarisxs rac Sexeba, es sakiTxi Cvens qveyanaSi da regionSic, dRemde gamowvevad rCeba. kerZo seqtori, profesiuli saswavleblebi da saxelmwifo struqturebi erToblivad vmuSaobT problemis aRmofxvraze. yovelwliurad vatreningebT turizmis seqtorSi dasaqmebul pirebs, aseve vamzadebT imaT, romlebic axla erTvebian turizmis sxvadasxva seqtorSi da konkretul saWiroebebze morgebul satreningo proeqtebs vTavazobT. faqtia, rom am mimarTulebiT meti siRrmiseuli samuSaoebia Casatarebeli. Tumca, Sida da saerTaSoriso vizitiorebis kvlevebs Tu gadavxedavT, romelsac Cveni departamenti yovelwliurad axorcielebs, servisis done da loialobis koeficienti regionSi 10 %-iT gaumjobesda. Cveni mizanic saerTaSoriso standartebTan daaxloebaa. servisis done da momsaxurebis xarisxi pirdapir kavSirSia fasebTan. am SemTxvevaSi fasebs aregulirebs bazari da konkurencia obieqtebze. mniSvnelovania, amaRldes momsaxurebis done da vizitiori amaSi Sesabamis Tanxas ixdides. ra Tqma unda, am mimarTulebiTac aris gamowvevebi, razec kerZo seqtorTan erTad vmuSaobT.
– rusebi, ukrainelebi da belorusebi Cvens qveyanaSi Camosul moqalaqeebs TavianT obietebSi emsaxurebian, romelic qalaqSi mravladaa. es adgilobrivebis protestis mizezic gamxdara.
– Tqveni Sefaseba. . .
– am etapisTvis Cvens qveyanas aRniSnuli mimarTulebiT, liberaluri midgomebi aqvs. rogorc iciT, saqarTvelos parlamentSi, turizmis erovnulma administraciam daaregistrira axali kanoni turizmis Sesaxeb, romelic qveyanaSi myofi vizitioris turistis uflebebisa da usafrTxoebis dacvas, servisis gamwevi, organizaciebSi axal regulaciebs iTvaliswinebs. Zalian mniSvnelovania, rom garemo, romelic turizmis sferoSia, exmarebodes Cvens seqtors, gidebs, saagentoebs, sastumroebs, kvebis obieqtebs, yvela turistuli produqtis maqsimalurad realizebaSi. Cven araerT umniSvnelovanes, proeqts vgegmavT seqtoris mxardaWerisTvis, romlis SemuSavebasa da momzadebaSi, Tqvens mier CamoTvlili adamianebic arian CarTulni.
– baTumi turizmis oskaris maspinZlobisTvis emzadeba. ra gakeTda da ra igegmeba am mimarTulebiT?
– qveyana, baTumi, Zalian aqtiurad emzadeba msoflio turizmis dajildoebis evropis gala ceremoniis Casatareblad. seqtembris bolos vumaspinZlebT msoflio turizmis saerTaSoriso forums. delegatebTan erTad vimsjelebT yvela im sakiTxze, romelic turizmis seqtoris prioritetia dRes. saSualeba gveqneba, davsaxoT gegmebi, romelic Cvens regionSi mdgradi turizmis ganviTarebas Seuwyobs xels. baTumSi velodebiT evropis yvela qveynis turistuli seqtoris wamomadgenels, maRali rangis delegatebs, romlebTan erTadac vgegmavT Zalian saintereso prezentaciebs saqarTvelos kulturis, tradiciebis da istoriis warmosaCenad. aqtiurad vmuSaobT sxvadasxva uwyebasTan, raTa umaRles doneze da maqsimalurad mimzidvelad warvsdgeT am RonisZiebaze, ufro met adamians gavuCinoT Cveni qveynis monaxulebis survili. RonisZieba pirdapiri eTeriT gadaicema bevr qveyanaSi. Zalian mniSvnelovania Cveni Jurnalistebisa da kerZo seqtoris CarTuloba da mxardaWera am procesSi. erToblivad, saTanadod da mravalferovnad unda warvadginoT Cveni qveyana am RonisZiebaze, raTa saTanado adgili daikavos turizmis saerTaSoriso rukaze.