”პერსონალურ მონაცემთა დაცვის შესახებ” კანონში ცვლილებებია
manana takiZe 577 10 15 17 –
rodis amoqmeddeba axali kanoni da ra cvlilebebs gulisxmobs, am Temaze personalur monacemTa dacvis samsaxuris iuridiuli departamentis ufrosi lika kobalaZe gvesaubreba.
– qalbatono lika, personalur monacemTa dacvis samsaxuris funqcia–movaleobebze gvesaubreT. . .
– personalur monacemTa dacvis samsaxuri damoukidebeli saxelmwifo organoa, romlis saqmianobis mimarTulebebia: personalur monacemTa damuSavebis kanonierebis kontroli da faruli sagamoZiebo moqmedebebisa da eleqtronuli komunikaciis maidentificirebel monacemTa centralur bankSi ganxorcielebuli aqtivobebis kontroli. personalur monacemTa dacvis samsaxuri monacemTa damuSavebis kanonierebis kontrols axorcielebs monacemTa dacvasTan dakavSirebul sakiTxebze konsultaciis gaweviT, monacemTa dacvasTan dakavSirebuli gancxadebebis ganxilvisa da monacemTa damuSavebis kanonierebis Semowmebis (inspeqtirebis) gziT, aseve, qveyanaSi monacemTa dacvis mdgomareobisa da masTan dakavSirebuli mniSvnelovani movlenebis Sesaxeb informaciis sazogadoebisTvis miwodebisa da misi informirebulobis gazrdis meSveobiT. garda aRniSnulisa, personalur monacemTa dacvis samsaxuri axorcielebs saganmanaTleblo saqmianobas monacemTa damuSavebasa da dacvasTan dakavSirebul sakiTxebze.
zogadad, saqarTveloSi personalur monacemTa damuSavebis kanonierebis kontroli saTaves 2013 wlidan iRebs, xolo farul sagamoZiebo moqmedebebze zedamxedveloba 2015 wlidan xorcieldeba. aRniSnul uflebamosilebebs 2013-2019 wlebSi personalur monacemTa dacvis inspeqtoris aparati, xolo 2019 wlidan 2022 wlamde misi uflebamonacvle saxelmwifo inspeqtoris samsaxuri axorcielebda. 2022 wlis 1 martidan aRniSnuli mandati personalur monacemTa dacvis samsaxurs mieniWa, romlis saqmianobis principebia: kanoniereba, adamianis uflebaTa da TavisuflebaTa dacva, damoukidebloba da politikuri neitraliteti, obieqturoba da miukerZoebloba, profesionalizmi, saidumloebisa da konfidencialurobis dacva.
– `personalur monacemTa dacvis Sesaxeb~ axali kanoni rodis amoqmeddeba da ra cvlilebebs gulisxmobs?
– `personalur monacemTa dacvis Sesaxeb~ axali kanoni saqarTvelos parlamentma miiRo 2023 wlis 14 ivniss da misi ZiriTadi nawili amoqmedebas iwyebs mimdinare wlis 1 martidan. iseTi mniSvnelovani sakiTxebi ki, rogoricaa personalur monacemTa dacvis oficris institutis SemoReba da monacemTa dacvis zegavlenis Sefasebis valdebulebis warmoSoba damuSavebaze pasuxismgebeli/uflebamosili pirebisTvis, amoqmeddeba 2024 wlis 1 ivnisidan.
axalma kanonma Secvala personalur monacemTa dacvis sferoSi damkvidrebuli terminebi, aseve SemoiRo sruliad axali cnebebi, mag: termini `dammuSavebeli~ Seicvala `damuSavebisTvis/TanadamuSavebisTvis pasuxismgebeli piriT~, `uflebamosili piri~ – `damuSavebaze uflebamosili piriT~, damkvidrda termini `TanadammuSavebeli~, rac gulisxmobs monacemTa ori an meti piris mier, erToblivad gansazRvruli mizniTa da saSualebebiT damuSavebas. calke saxiT ganisazRvra janmrTelobasTan dakavSirebuli monacemisa da genetikuri monacemis cnebebi. gaiwera audiomonitoringis ganxorcielebis safuZvlebi, audio Caweris pirobebSi monacemTa damuSavebis kanonierebis wesebi da pirobebi, axleburad Camoyalibda videomonitoringis ganxorcielebis wesi da pirobebic. siaxleebidan xazgasasmelia arasrulwlovnisa da gardacvlili piris monacemTa dacva, maTi damuSavebisas Tanxmobis mopovebis wesi da pirobebi. terminTa Soris vxvdebiT iseT siaxleebs, rogorebicaa: profailingi, incidenti, monacemTa usafrTxoebis miznebisTvis maTi depersonalizacia/fsevdonimizacia. SemoRebulia personalur monacemTa dacvis oficris da specialuri warmomadgenlis institutebic.
`personalur monacemTa dacvis Sesaxeb~ axali kanoniT gafarTovda da, calkeul SemTxvevebSi, dakonkretda monacemTa damuSavebis safuZvlebi. kerZod, moqmedi kanonis CamonaTvals daemata monacemTa damuSavebis ramdenime safuZveli: ganisazRvra, rom monacemTa damuSaveba dasaSvebia, Tu es aucilebelia monacemTa subieqtTan dadebuli garigebiT nakisri valdebulebis Sesasruleblad an monacemTa subieqtis moTxovniT garigebis dasadebad; aseve, Tu monacemTa damuSaveba aucilebelia saqarTvelos kanonmdeblobiT gansazRvruli sajaro interesis sferosTvis mikuTvnebuli amocanebis Sesasruleblad, maT Soris, danaSaulis Tavidan acilebis, danaSaulis gamoZiebis, sisxlissamarTlebrivi devnis, marTlmsajulebis ganxorcielebis, patimrobisa da Tavisuflebis aRkveTis aRsrulebis, arasapatimro sasjelTa aRsrulebisa da probaciis, operatiul-samZebro saqmianobis, sazogadoebrivi usafrTxoebis, marTlwesrigis dacvis, maT Soris, informaciuli usafrTxoebisa da kiberusafrTxoebis uzrunvelyofis miznebisTvis.
garda monacemTa damuSavebis axali safuZvlebisa, mkvidrdeba monacemTa damuSavebis iseTi principebi, rogorebicaa: gamWvirvalobis principi, gaumarTlebeli dayovnebis gareSe monacemebis waSla/ganadgurebis principi, aseve, monacemTa usafrTxoebis dacvis mizniT teqnikuri da organizaciuli zomebis miRebis principi. axali kanoni `personalur monacemTa dacvis Sesaxeb~ principis doneze gansazRvravs monacemTa damuSavebis `gamWvirvalobas~, rac gulisxmobs, rom fizikuri pirebisTvis – monacemTa subieqtebisTvis, naTeli da gamWvirvale unda iyos maTi monacemebis damuSavebis faqti, xelmisawvdomi unda iyos informacia maTi personaluri monacemebis damuSavebis Sesaxeb. monacemTa subieqts ubralo da martivad aRqmadi eniTa da formiT unda miewodos informacia misi monacemebis damuSavebis Taobaze. simartive gansakuTrebiT mniSvnelovania arasrulwlovanTa monacemebis damuSavebisas, raTa arasrulwlovan monacemTa subieqts SeeZlos gaazreba, Tu ra bedi elis mis personalur monacemebs.
siaxleTagan gansakuTrebuli aRniSvnis Rirsia monacemTa subieqtis uflebaTa gafarToebuli wre da maTi dacvis garantiebi. am TvalsazrisiT, erT-erTi siaxlea monacemTa gadatanis, e.w. `portirebis~ ufleba. kerZod, rodesac personaluri monacemebi avtomaturi saSualebiT muSavdeba Tanxmobis safuZvelze, an monacemTa damuSaveba aucilebelia monacemTa subieqtTan dadebuli garigebiT nakisri valdebulebis Sesasruleblad, an monacemTa subieqtis moTxovniT garigebis dasadebad. Tu es teqnikurad SesaZlebelia, monacemTa subieqts ufleba aqvs, damuSavebisTvis pasuxismgebeli pirisgan stuqturizebuli, sazogadod gamoyenebadi da manqanurad wakiTxvadi formatiT miiRos mis mier miwodebuli monacemebi an moiTxovos am monacemTa sxva damuSavebisTvis pasuxismgebeli pirisTvis gadacema. monacemTa gadatanis ufleba monacemTa subieqtebs gaumartivebs garkveuli servisebiT sargeblobas. Tavis mxriv, mniSvnelovania, kompaniebma uzrunvelyon Sesabamisi teqnikuri saSualebebis danergva, raTa SesaZlebeli gaxadon personalur monacemTa gadatana informaciuli teqnologiebis erTi garemodan meoreSi da rac yvelaze mTavaria, aRniSnulis ganxorcielebisas gaataron Sesabamisi usafrTxoebis zomebi.
axali kanoni `personalur monacemTa dacvis Sesaxeb~ awesebs incidentis Sesaxeb personalur monacemTa dacvis samsaxurisTvis Setyobinebis valdebulebas. incidentad miiCneva monacemTa usafrTxoebis darRveva, romelic iwvevs monacemebis aramarTlzomier an SemTxveviT dazianebas, dakargvas, agreTve unebarTvo gamJRavnebas, ganadgurebas, Secvlas, maTze wvdomas, maT Segrovebas/mopovebas an sxvagvar unebarTvo damuSavebas. kanonis Tanaxmad, damuSavebisTvis pasuxismgebeli piri valdebulia, aRricxos incidenti, damdgari Sedegi, miRebuli zomebi da incidentis aRmoCenidan araugvianes 72 saaTisa, mis Sesaxeb werilobiT an eleqtronulad Seatyobinos personalur monacemTa dacvis samsaxurs, garda im SemTxvevisa, rodesac naklebsavaraudoa, rom incidenti mniSvnelovan zians gamoiwvevs an/da mniSvnelovan safrTxes Seuqmnis adamianis ZiriTad uflebebsa da Tavisuflebebs. garda amisa, kanoni gawers incidentis Sesaxeb monacemTa subieqtis informirebis valdebulebas. kerZod, Tu incidenti maRali albaTobiT gamoiwvevs mniSvnelovan zians an/da mniSvnelovan safrTxes Seuqmnis adamianis ZiriTad uflebebsa da Tavisuflebebs, damuSavebisTvis pasuxismgebeli piri valdebulia, incidentis aRmoCenidan pirveli SesaZleblobisTanave, gaumarTlebeli dayovnebis gareSe acnobos monacemTa subieqts incidentis Sesaxeb da martiv da misTvis gasageb enaze miawodos informacia incidentisa da masTan dakavSirebuli garemoebebis, incidentiT gamowveuli savaraudo/damdgari zianis, mis Sesamcireblad an aRmosafxvrelad ganxorcielebuli an dagegmili RonisZiebebis Sesaxeb.
aucileblad unda vaxsenoT administraciuli samarTaldarRvevebisTvis gaTvaliswinebuli administraciuli pasuxismgeblobis masStabic: moqmedi kanonis msgavsad, axali kanoni kvlav fiqsirebuli jarimis odenobebs gansazRvravs, Tumca sagrZnoblad gazrdilia maTi moculoba. kerZod, jarimis odenoba daukavSirda samarTaldamrRvevis organizaciul formasa da mis wliur brunvas. mag., kanoniT gaTvaliswinebul monacemTa damuSavebis romelime principis darRveva gamoiwvevs fizikuri piris, sajaro dawesebulebis, arasamewarmeo (arakomerciuli) iuridiuli piris, agreTve iuridiuli piris, ucxo qveynis sawarmos filialisa da individualuri mewarmis, romelTa wliuri brunva 500 000 lars ar aRemateba, gafrTxilebas an dajarimebas 1 000 laris odenobiT, xolo igive qmedebis Cadena iuridiuli piris (garda arasamewarmeo (arakomerciuli) iuridiuli pirisa), ucxo qveynis sawarmos filialisa da individualuri mewarmis mxridan, romelTa wliuri brunva 500 000 lars aRemateba, gamoiwvevs maT gafrTxilebas an dajarimebas 2 000 laris odenobiT.
siaxlea pasuxismgeblobis Semamsubuqebeli da damamZimebeli garemoebebis gaCenac. magaliTad, Semamsubuqebel garemoebebad ganisazRvra: samarTaldamrRvevis mier marTlsawinaaRmdego qmedebis Sewyveta da administraciuli samarTaldarRvevis Sedegad miyenebuli zianis gamosworeba an /da msgavsi samarTaldarRvevis Semdgom Tavidan acilebis mizniT Sesabamisi organizaciul-teqnikuri zomebis miReba; samarTaldarRvevis Cadena arasrulwlovanis mier; samarTaldarRvevis gulwrfeli monanieba da personalur monacemTa dacvis samsaxurTan TanamSromloba; aseve, sxva garemoebebi, rogorebicaa samarTaldarRvevis xasiaTi da samarTaldamrRvevis bralis xarisxi, romlebsac saqmis gadawyvetisas personalur monacemTa dacvis samsaxuris ufrosi Semamsubuqebel garemoebad miiCnevs. rac Seexeba damamZimebel garemoebebs, aseTad miiCneva: 1 wlis ganmavlobaSi imave administraciuli samarTaldarRvevis ganmeorebiT Cadena, romlis gamoc damuSavebisTvis pasuxismgebel pirs /damuSavebaze uflebamosil pirs /mesame pirs ukve daedo administraciuli saxdeli; didi raodenobiT monacemTa subieqtebis monacemTa damuSaveba am kanonis moTxovnaTa darRveviT, an aseTi safrTxis Seqmna; arasrulwlovanis monacemebis damuSaveba am kanonis moTxovnaTa darRveviT; samarTaldarRvevis Cadena angarebiT da samarTaldarRvevis Cadena diskriminaciuli motiviT.
mniSvnelovan siaxles warmoadgens personalur monacemTa dacvis samsaxuris kanonieri moTxovnis Seusruleblobis administraciul samarTaldarRvevad miCneva, risTvis gaTvalisiwinebuli jarimis odenobac Seadgens 1000-2000 lars. aRniSnuli cvlileba xels Seuwyobs personalur monacemTa dacvis samsaxuris mier miRebuli gadawyvetilebebis efeqtian aRsrulebas da mniSvnelovan gavlenas iqoniebs qveyanaSi personalur monacemTa dacvis saerTo mdgomareobis gaumjobesebaze.
farTo sazogadoebisTvis Zalian saintereso siaxlea oficris institutic. axali kanoni `personalur monacemTa dacvis Sesaxeb~ amkvidrebs sajaro da kerZo dawesebulebebSi personalur monacemTa dacvis oficris daniSvnis an gansazRvris valdebulebas. kanonis Tanaxmad, damuSavebisTvis pasuxismgebeli piri an damuSavebaze uflebamosili piri gansazRvravs/niSnavs oficers, romelic uzrunvelyofs:
- monacemTa dacvasTan dakavSirebuli sakiTxebis damuSavebisTvis pasuxismgebeli piris, damuSavebaze uflebamosili pirisa da maTi TanamSromlebis informirebas, maTTvis konsultaciisa da meToduri daxmarebis gawevas;
- monacemTa damuSavebasTan dakavSirebuli Sida regulaciebisa da monacemTa dacvaze zegavlenis Sefasebis dokumentis SemuSavebaSi monawileobas, agreTve, damuSavebisTvis pasuxismgebeli piris an damuSavebaze uflebamosili piris mier saqarTvelos kanonmdeblobisa da Sida organizaciuli dokumentebis Sesrulebis monitorings;
- monacemTa damuSavebasTan dakavSirebiT Semosuli gancxadebebisa da saCivrebis analizsa da Sesabamisi rekomendaciebis gacemas;
- personalur monacemTa dacvis samsaxurisgan konsultaciebis miRebas, damuSavebisTvis pasuxismgebeli pirisa da damuSavebaze uflebamosili piris warmomadgenlobas samsaxurTan urTierTobaSi;
- monacemTa subieqtis mimarTvis SemTxvevaSi, misTvis monacemTa damuSavebis procesebisa da misi uflebebis Sesaxeb informaciis miwodebas;
- aseve, pasuxismgebeli piris an damuSavebaze uflebamosili piris mier monacemTa damuSavebis standartebis amaRlebis mizniT sxva funqciebis Sesrulebas.
kanonis 33-e muxlis Tanaxmad, oficris daniSvnis an gansazRvris valdebuleba ekisrebaT sajaro dawesebulebebs, sadazRvevo organizaciebs, komerciul bankebs, mikrosafinanso organizaciebs, sakredito biuroebs, eleqtronuli komunikaciis kompaniebs, aviakompaniebs, aeroportebs, samedicino dawesebulebebs, agreTve damuSavebisTvis pasuxismgebel da damuSavebaze uflebamosil im pirebs, romlebic amuSaveben didi raodenobiT monacemTa subieqtebis monacemebs, an axorcieleben maTi qcevis sistematur da masStabur monitorings. amasTan, pirTa wre, romlebsac ar aqvT valdebuleba, daniSnon an gansazRvron personalur monacemTa dacvis oficeri, ganisazRvreba personalur monacemTa dacvis samsaxuris ufrosis normatiuli aqtiT.
sayuradReboa isic, rom, marTalia, kanoni oficris daniSvnis valdebulebas mxolod zemoT CamoTvlil subieqtebs akisrebs, Tumca damuSavebisTvis pasuxismgebel sxva pirebs, sakuTari Sexedulebisamebr, ufleba aqvT, daniSnon an gansazRvron personalur monacemTa dacvis oficeri. zogadad, oficris institutis gaCena gansakuTrebiT mniSvnelovania, vinaidan igi personalur monacemTa dacvis qarTul kanonmdeblobas aaxloebs evropul standartebTan da mniSvnelovnad aZlierebs monacemTa subieqtebis uflebebis dacvis garantiebs.
– ram ganapiroba moqmed kanonSi cvlilebebis Setanis aucilebloba?
– aucileblad unda aRiniSnos, rom personaluri monacemebis dacvis standarti, rogorc sakanomdeblo, aseve, faqtobriv doneze, mniSvnelovnad amaRlda bolo wlebis ganmavlobaSi, Tumca am sferoSi kvlav rCeba garkveuli gamowvevebi, rogorc kerZo, aseve, sajaro struqturebSi. swored am gamowvevebis sapasuxod da sakanonmdeblo doneze naklovanebis aRmosafxvrelad, personaluri monacemebis da piradi cxovrebis xelSeuxeblobis dacvis standartebisa da garantiebis gasamyareblad SemuSavda axali kanoni personalur monacemTa dacvis Sesaxeb.
xsenebuli miznebisTvis, kanonma didi mniSvneloba mianiWa monacemTa dacvis damoukidebeli sazedamxedvelo organos saTanado meqanizmebiTa da uflebamosilebebiT aRWurvas, rogorc sajaro da kerZo seqtorTan, agreTve, samarTaldamcav organoebTan mimarTebiT. am mxriv gaizarda personaluri monacemebis sazedamxedvelo organos gamWvirvaloba da angariSvaldebuleba, kanonmdebloba personalur monacemTa dacvis sferoSi metad ganWvretadi gaxda da SemuSavda adamianis uflebaTa dacvaze orientirebuli personalur monacemTa dacvis mdgradi da efeqtiani meqanizmebi. rac mTavaria, kanonmdebloba mniSvnelovnad dauaxlovda evropul standartebs da saqarTvelos mier nakisri saerTaSoriso valdebulebebis Sesrulebas Seuwyo xeli, rac, Tavis mxriv, ganapirobebs Cvens qveyanaSi saerTaSorisod aRiarebuli principebisa da saukeTeso praqtikis damkvidrebas.
– ra mdgomareobaa saqarTveloSi personalur monacemTa dacvis mimarTulebiT, rogoria samsaxuris statistika moqalaqeTa momarTvianobis kuTxiT?
– piradi cxovrebis xelSeuxebloba da personalur monacemTa dacva warmoadgens fundamentur uflebebs, romlebic garantirebulia rogorc saerTaSoriso, aseve erovnuli kanonmdeblobiT. am uflebebis dacva yvelasTvis Tanabrad mniSvnelovania da am TvalsazrisiT, saqarTveloSi piradi cxovrebis xelSeuxeblobis, maT Soris, personalur monacemTa dacvis uzrunvelyofis TvalsazrisiT zedamxedvelobis farglebSi, personalur monacemTa damuSavebis kanonierebaze kontrolis mizniT, personalur monacemTa dacvis samsaxuri yoveldRiur reJimSi Seiswavlis sajaro da kerZo seqtoris warmomadgenlebis, samarTaldamcav organoTa mier personalur monacemTa damuSavebis kanonierebas, rogorc sakuTari iniciativiT gegmuri inspeqtirebis, ise aragegmuri inspeqtirebis, maT Soris, dainteresebuli pirebis Setyobinebisa da moqalaqeTa gancxadebis safuZvelze. samsaxuri monacemTa arakanonieri damuSavebis faqtebze reagirebisas orientirebulia ara mxolod administraciuli saxdelis dakisrebaze, aramed monacemTa damuSavebisas aRmoCenil naklovanebaTa aRmofxvrazec. gamovlenili xarvezebis gamosasworeblad, samsaxuri gamoscems rekomendaciebs da Sesasruleblad savaldebulo davalebebs, aseve, axorcielebs prevenciul RonisZiebebs, maT Soris, konsultacias uwevs dainteresebul pirebs, zrunavs sazogadoebis cnobierebis amaRlebaze, marTavs sainformacio Sexvedrebsa da treningebs, gamoscems sarekomendacio xasiaTis saxelmZRvanelo miTiTebebs da amzadebs yovelwliur angariSs monacemTa dacvis mdgomareobis, faruli sagamoZiebo moqmedebebis Catarebisa da eleqtronuli komunikaciis maidentificirebel monacemTa centralur bankSi ganxorcielebuli aqtivobebis kontrolis Sesaxeb. monacemTa damuSavebis kanonierebis Semowmebis mizniT, samsaxurSi funqcionirebs oTxi departamenti (sajaro seqtorze, kerZo seqtorze, samarTaldamcav organoebze zedamxedvelobis departamentebi da gegmuri inspeqtirebis departamenti), romlebic monacemTa dacvis sakiTxebs ganixilaven seqtorulad.
xazgasasmelia, rom 2022 welTan SedarebiT da zogadad, wlidan wlamde – izrdeba sazedamxedvelo organoSi Semosuli gancxadebebis/Setyobinebebis raodenoba. piradi cxovrebis xelSeuxeblobis uflebis, personalur monacemTa dacvis TvalsazrisiT realizaciasTan dakavSirebiT samsaxuris bolo wlis saqmianobis angariSSi ganixiles, jamSi, 526 gancxadeba/Setyobineba, maTgan 83% (436) iyo gancxadeba, xolo 17% (90) – Setyobineba. Semosul gancxadebaTa/ SetyobinebaTa 66% (350) Seexeboda kerZo dawesebulebebis/fizikuri pirebis mier monacemTa damuSavebas, 23% (120) Seexeboda sajaro dawesebulebis mier monacemTa damuSavebas, xolo 11% (56) – samarTaldamcav organoebs.
sainteresoa, aseve, personalur monacemTa dacvis samsaxuris mier Seswavlili saqmeebis safuZvelze administraciuli pasuxismgeblobis Sefardebis maCvenebelic. gasuli wlis farglebSi samsaxurma daadgina personalur monacemTa arakanonieri damuSavebis 267 faqti, maTgan 63% (168) SemTxveva Seexeboda kerZo seqtorSi, 26% (70) – sajaro seqtorSi, xolo 11% (29) – samarTaldamcav organoebSi monacemTa arakanonier damuSavebas. gasaTvaliswinebelia, rom 2022 welTan SedarebiT mkveTrad aris gazrdili gamovlenili samarTaldarRvevebis raodenobac. Sesabamisad, SeiZleba iTqvas, rom personalur monacemTa dacvis mniSvnelobaze sazogadoebis informirebulobis maCvenebelma sagrZnoblad moimata, rac martivad SesamCnevia samsaxuris saqmianobis yoveldRiuri datvirTulobis gamoc.
– `personalur monacemTa dacvis Sesaxeb~ axali kanoniT icvleba pirdapiri marketingis ganxorcielebis wesi. konkretulad ra cvlilebebzea saubari?
– axali kanoni `personalur monacemTa dacvis Sesaxeb~ axleburad ayalibebs pirdapir marketingTan dakavSirebul sakiTxebs. axali kanoni pirdapir marketings ganmartavs, rogorc telefonis, fostis, eleqtronuli fostis an sxva eleqtronuli saSualebiT monacemTa subieqtisTvis informaciis pirdapiri da uSualo miwodeba fizikuri piris an/da iuridiuli piris, saqonlis, ideis, momsaxurebis, samuSaos an/da wamowyebis, agreTve saimijo da socialuri Tematikisadmi interesis formirebis, SenarCunebis, realizaciis an/da mxardaWeris mizniT. amasTan, pirdapir marketingad ar CaiTvleba saxelmwifo dawesebulebis mier fizikuri pirisTvis informaciis miwodeba, Tu am informaciis miwodeba Tavsebadia am kanoniT gaTvaliswinebul monacemTa damuSavebis romelime safuZvelTan.
sayuradReboa, rom miuxedavad monacemTa Segrovebis/mopovebis safuZvlisa da maTi xelmisawvdomobisa, pirdapiri marketingis mizniT monacemTa damuSaveba SesaZlebeli iqneba mxolod monacemTa subieqtis TanxmobiT. amasTan, monacemTa subieqtis saxelis, gvaris, misamarTis, telefonis nomrisa da eleqtronuli fostis misamarTis garda, pirdapiri marketingis mizniT sxva monacemTa damuSavebisTvis aucilebeli iqneba monacemTa subieqtis werilobiTi Tanxmoba. aRsaniSnavia isic, rom monacemTa subieqtis Tanxmobis miRebamde da pirdapiri marketingis ganxorcielebisas damuSavebisTvis pasuxismgebelma pirma/damuSavebaze uflebamosilma pirma monacemTa subieqts naTlad, martiv da misTvis gasageb enaze unda ganumartos mis mier Tanxmobis nebismier dros gamoxmobis ufleba da am uflebis ganxorcielebis meqanizmi/wesi.
uSualod pirdapiri marketingis mizniT monacemTa damuSavebis Sewyvetis sakiTxTan dakavSirebiT, kanoni miuTiTebs, rom monacemTa damuSaveba unda Sewydes monacemTa subieqtis Sesabamisi moTxovnis miRebidan gonivrul vadaSi, magram araugvianes 7 samuSao dRisa. amasTanave, monacemTa subieqts unda hqondes SesaZlebloba, moiTxovos pirdapiri marketingis mizniT monacemTa damuSavebis Sewyvesssta imave formiT, romliTac pirdapiri marketingi xorcieldeba, an gansazRvros sxva xelmisawvdomi da adekvaturi saSualeba monacemTa damuSavebis Sewyvetis moTxovnisTvis, risi gamoyenebis Sesaxeb monacemTa subieqts unda mieces mkafio da advilad aRsaqmeli miTiTeba. amasTan, dauSvebelia, monacemTa subieqtis mier Tanxmobis gamoxmobis uflebis gansaxorcieleblad dawesdes safasuri an sxva SezRudva.
rac Seexeba pirdapiri marketingis mizniT monacemTa damuSavebas wesebis darRveviT – piris mier am valdebulebis darRveva gamoiwvevs mis gafrTxilebas an dajarimebas 2 000 – 3 000 laris odenobiT (subieqtis samarTlebrivi formisa da wliuri brunvis gaTvaliswinebiT)., xolo igive qmedebis Cadena damamZimebeli garemoebis arsebobisas gamoiwvevs dajarimebas 4 000-6 000 laris odenobiT.