აჭარის ტურიზმის დეპარტამენტი აგრძელებს რეგიონის პოპულარიზაციას

mariam xiTariSvili 27 48 93 –

aWaris turizmisa da kurortebis departamenti qveynisa da regionis pozicionirebis mizniT sxvadasxva qveynis saerTaSoriso RonisZiebebSi monawileobas ganagrZobs. departamentma 2024 wels araerTi mniSvnelovani proeqti ganaxorciela. pirvel or kvartalSi 20 saerTaSoriso RonisZiebaSi miiRo monawileoba. gaimarTa 300-mde Sexvedra turistuli da marketinguli kompaniebis, asociaciebis, mediasaSualebebis, blogebis, saxelmwifo uwyebebisa da aviakompaniebis warmomadgenlebTan, aseve, msoflios 20-mde qveynidan 30 media da infoturi moewyo. 2025 welic aseve aqtiurad grZeldeba, ramdenad did rols TamaSobs saerTaSoriso gamofenebSi monawileoba regionSi turistuli nakadis zrdaSi da rogoria aWaris turizmis departamentis strategia? am da sxva saintereso sakiTxebze aWaris turizmis departamentis Tavmjdomaris moadgile mixeil koplataZe gvesaubreba.
– batono mixeil, saerTaSoriso RonisZiebebSi monawileobis TvalsazrisiT, rogor daiwyo 2025 weli da ra aris aRniSnul RonisZiebebSi monawileobis mTavari mizani?
– aWaris turizmisa da kurortebis departamentma 2025 weli aqtiurad daiwyo saerTaSoriso RonisZiebebSi monawileobis TvalsazrisiT. saerTaSoriso gamofenebi CvenTvis erTgvari platformaa mniSvnelovani Sexvedrebis gasamarTad. aRniSnul gamofenebze vxvdebiT partniorebs, romlebTanac Semdeg, wlis ganmavlobaSi, vTanamSromlobT. vgegmavT marketingul kampaniebs. Camogvyavs kompaniebi da Jurnalistebi, vaorganizebT prezentaciebsa da B”b2b”B Sexvedrebs. viziarebT gamocdilebebsa da vainicirebT axal proeqtebs. garda aRniSnuli Sexvedrebisa, gamofenebs stumroben vizitiorebi, romlebic aWaris stendTan ecnobian konkretuli qveynebidan Camosvlis gzebs, mTisa da zRvis mimarTulebebs, adgenen marSrutebs Cvens TanamSromlebTan erTad, rac ufro realurs xdis maT Camosvlas regionSi. Sesabamisad saerTaSoriso RonisZiebebze xdeba regionis turistuli potencialis popularizacia.
– romel qveynebSi gamarTeT Sexvedrebi da aris Tu ara Cveni regioni erT-erT prioritetad dasaxuli?
– wels Zalian sasargeblo Sexvedrebi gavmarTeT madridSi msoflioSi erT-erT umsxviles gamofenaze SevxvdiT `blumbergis~, amazonis, `buqing.qom-is~, bi-bi-sis warmomadgenlebs, blogerebsa da msxvil turoperatorebs. vizitiorebs gavacaniT aWaris turistuli potenciali baltiispireTis samive qveyanaSi, maT Soris latviaSi `balturze~ SevxvdiT `earbaltikis~ menejments, davgegmeT erToblivi infoturi. SevxvdiT iseT msxvil turoperatorebs, rogorebic arian latviis `tez turi~ da `novoturasi~. Sexvedrebi gaimarTa latviis turizmis administraciis da turizmis asociaciis xelmZRvanel pirebTan. aseve, wels, mumbaiSi, gamofenis farglebSi, molaparakebebi gaimarTa iseTi msxvili media Tu turistuli kompaniebis warmomadgenlebTan, rogorebicaa `Taims of india~, `india auTbaundi~, `Tomas quqi~ da sxva. rogorc aRvniSneT, es Sexvedrebi wlis ganmavlobaSi turizmis mastimulirebeli RonisZiebebis dagegmvaSi gvexmareba.
– rogoria aWaris turizmis departamentis strategia 2025 wels?
– Cveni mTavari amocanaa, davZlioT regionSi sezonurobis problema. movaxdinoT aWaris regionis, rogorc 4 sezonis ganmavlobaSi mimzidveli turistuli mimarTulebis, pozicionireba, aseve, aqtiurad vmuSaobT bazrebis diversificirebaze. vcdilobT, rac SeiZleba meti qveynidan Camovidnen vizitiorebi da Cveni regioni turistulad ar iyos mibmuli mxolod 9-10 qveyanaze. Sesabamisad, dagegmilia rogorc oflain, aseve, onlain marketinguli kampaniebi. wels ZiriTad aqcents onlainreklamaze 20-mde samizne qveynaSi gavakeTebT. paralelurad, dagegmili gvaqvs prezentaciebi da B”b2b”B Sexvedrebi. aqtiurad viTanamSromlebT blogerebTan da influenserebTan. gamoviyenebT msoflioSi cnobil da reitingul platformebs. aqtiurad gagrZeldeba mTis mimarTulebiT axali marSrutebis markireba, treningebi aWaris momsaxurebis xarisxis asamaRleblad da Sida turizmis stimulireba.
– bolo wlebSi aWaris regionis popularoba mkveTrad gaizarda. ras miawerT am warmatebas da romel axal bazrebze gegmavT aqtiurobas?
– bolo wlebSi, bazrebis diversificirebis politikis farglebSi, aqtiurad daviwyeT informaciis gavrceleba axal bazrebze. sakmaod pozitiuri dinamika gvaqvs germaniidan, baltiispireTidan, espaneTidan, niderlandebidan, poloneTidan, didi britaneTidan, uzbekeTidan, yazaxeTidan, galfis qveynebidan, TurqeTidan. . . wels, garda evropis mimarTulebebisa, aqtiurad vimuSavebT CineTisa da indoeTis bazrebze. kvlevebis safuZvelze, davamatebT sxva aziur bazrebsac.
mxolod gasul wels, aWaris turizmis departamentis wardginebiTa da iniciativiT, aWara moxvda msoflio donis gamocemebis, maT Soris -is, -is, top reitingebSi. aWaraze statiebi daibeWda saborto JurnalebSi, rogorebicaa: i, A-i da A. 190 qveyanaSi ecnobodnen aWaris turistul potencials telekompania DEULLE-s eTerSi. departamentis organizebiT, aWaris Sesaxeb piari daiwyo , -is saSualebiT. poloneTis, CexeTis topgamocemaSi daiwera statiebi Cven Sesaxeb, maT Soris, poloneTis `forbsSi~. turizmis departamentma pirvel or kvartalSi 20 saerTaSoriso RonisZiebaSi miiRo monawileoba. gamarTa 300-mde Sexvedra turistuli da marketinguli kompaniebis, asociaciebis, mediasaSulebebis, blogebis, saxelmwifo uwyebebisa da aviakompaniebis warmomadgenlebTan. pirvel or kvartalSi msoflios 20-mde qveynidan 30 media da infoturi moewyo. ToToeul qveyanaSi cnobili influenserebi, internet gamocemebi, televiziebi da radiosaSualebebi, wlis dasawyisidan, departamentis organizebiT, aqtiurad apiareben aWaras rogorc 4 sezonis mimarTulebas. mediaturebis saSualebiT 300-mde piarstatia, siuJeti, `rilzi~ da `posti~ momzadda (saerTo wvdomiT – 60 milioni adamiani). paralelur reJimSi, onlainreklama mimdinareobs samizne qveynebSi. socialuri qselebis daxmarebiT, 12 qveyanaSi CaSvebul reklamas mxolod bolo ori Tvis ganmavlobaSi 50 milioni wvdoma hqonda. bolo wlebSi baTumi iqca sportuli turizmis alternatiul mimarTulebad, swored amitom viyenebT iseT platformebs, rogorebicaa ragbisa da fexburTis saerTaSoriso da Sida matCebi. dabrendili gvaqvs `vizit baTumis~ brendingiT rogorc stadionebi, ise sportsmenTa maisurebi. yvela es aqtivoba, bunebrivia, xels uwyobs aWaris popularobis SenarCunebas saerTaSoriso doneze.
– warmateba turizmis sferoSi saxezea, ra gamowvevebis winaSe dgas regioni?
– miuxedavad turizmis sferoSi yvela mimarTulebiT Zalian swrafi tempebiT winsvlisa da progresisa, gamowvevad rCeba momsaxurebis xarisxi. am mxriv, turizmis departaments araerTi treningi aqvs dagegmili kerZo seqtorisTvis.
– rogor TanamSromlobT kerZo seqtorTan da ra nabijebs dgamT turizmis seqtoris gasaZliereblad?
– yvela Cveni RonisZieba, proeqti da kampania kerZo seqtoris ganviTarebiskenaa mimarTuli. Tu regions hyavs meti turisti, mravalferovani da sxvadasxva segmentis – kerZo seqtoric datvirTulia. garda amisa, wlis ganmavlobaSi regionSi Camogvyavs msxvili kompaniebi, romlebsac vaxvedrebT adgilobriv kompaniebs da maT SesaZlebloba aqvT, samizne qveynebSi gaiCinon partniorebi. sazRvargareT yvelgan gvaxlavs is kompaniebi, romlebsac surT konkretul bazrebze muSaoba. biujetis dagegmvisas aqtiurad vTanamSromlobdiT kerZo seqtorTan, viTvaliswinebT maT Sexedulebebs da vaZlierebT im bazrebze aqtivobebs, sadac maT aqvT interesi.
– rogor apirebT aWaraSi turizmis sezonurobis dabalansebas da meti vizitioris mozidvas zamTrisa da gazafxulis sezonze?
– turizmi aris qveynis biujetSi erT-erTi umniSvnelovanesi kontribucia. mxolod gasul wels turizmidan Semosavalma 4.5 miliard dolars gadaaWarba. xazi unda gavusvaT im faqts, rom vizitiorebis mateba aRiniSneba sworad im qveynebidan, romlebzec wlebis ganmavlobaSi vmuSaobT. Sesabamisad, SegviZlia davaskvnaT, rom strategia, romliTac turizmis departamenti xelmZRvanelobs, efeqtiania. Cven vgegmavT, gavagrZeloT molaparakebebi aviakompaniebTan, msxvil turoperatorebTan da saerTaSoriso mediaplatformebTan. aseve, asociaciebTan da influenserebTan, raTa, erTi mxriv, gaizardos frenebis raodenoba da SenarCundes turistTa nakadebis zrdis dadebiTi dinamika, xolo, meore mxriv, moxdes aWaris turistuli potencialis Sesaxeb informaciis maqsimaluri gavrceleba rogorc Sida, aseve, saerTaSoriso doneze da cnobadobis amaRleba. am procesis erT-erTi Tanmdevi Sedegi iqneba sezonurobis problemis etapobrivi daZleva.