“ერკეთელი” – თავისი ხელწერით ქართული კულინარიის დიდ ოჯახში

mariam xiTariSvili 568 39 39 33

gagacnobT Sromismoyvare, warmatebul qalbatons, romelic sakuTar bizness marTavs. qeTevan giorgaZe baTumSi daibada, daamTavra baTumis SoTa rusTavelis saxelmwifo universitetis qimia-biologiis fakulteti, Semdeg ki Tbilisis politikuri akademia – politologiis ganxriT. qeTevani mcire mewarme gaxlavT, misi safurSete momsaxureba `erkeTeli~ qarTuli tradiciuli kerZebisa da saxlSi damzadebuli desertebis popularizaciisTvisaa gankuTvnili, igi, aseve, qarTuli kulinariuli memkvidreobis farTo masStabiT gacnobasa da gafarToebas uwyobs xels.

– qalbatono qeTevan, rogor gaCnda idea, SegeqmnaT `erkeTeli~ da ras aRniSnavs es saxelwodeba?
– samzareulosTan vmegobrob da siaxleebi miyvars. mindoda raRac gansxvavebuli Semeqmna, vfiqrobdi, veZebdi da jer saojaxo pirobebSi daviwye sxvadasxva xilisgan Ciris cotaTi gansxvavebulad momzadeba. gamovida. bevrs moewona, viRacam saCuqrad momTxova damzadeba. TandaTan moTxovna gaizarda, mirekavdnen, SekveTebs akeTebdnen, momxmarebelic momravlda da saxelis SerCevis droc dadga. warmoSobiT guriidan, Coxatauris sofel erkeTidan var. miuxedavad imisa, rom aranairi wvdoma ar hqonia Cems ojaxs sofelTan, radgan ar gvqonda, asakTan erTad cxovrebaSi raRacebis gadafaseba xdeba, xvdebi, rom sofeli aucilebelia, Cems wamowyebas spontanurad davarqvi `erkeTeli~. albaT, es saxeli qvecnobierSi iyo da uceb amotivtivda. ar mindoda, `qeTos Ciri~ an msgavsi ram rqmeoda, rac Cems saxelTan iqneboda dakavSirebuli. `erkeTeli~ didi pativiscemaa Cemi winaprebis soflis mimarT, maTi mofereba da sakuTari TavisTvis Tamasis dawesebaa, raTa am saxels movefero, gavufrTxilde da gavamarTlo, aseve, gavaxaro is xalxi, romelsac Zalian uyvars es ulamazesi sofeli da erkeTelebi.

– ra iyo mTavari motivacia, rom es saqme dagewyoT?
– xandaxan giviTardeba keTili, sportuli interesi – Tu SevZleb da rogor SevZleb. sawyis etapze, materialuri daintereseba ar iyo mTavari. moswonebodaT Cemi naxelavi, ai, es iyo umTavresi. mogexsenebaT, Ciris warmoebaSi konkurencia didia Cvens qalaqSi da Sesabamisad, sirTuleebic axlavs, Tumca, radgan gaCnda moTxovna Cem mier momzadebul produqtze, ra Tqma unda, es ukve didi stimuli da gamowveva iyo. TandaTan saqmianobaSi bevri siaxlis Semotana gaxda saWiro. Sevqmeni `erkeTelis~ eqskluzivi Cireulis saxiT. TandaTan Cirebisa da sxvadasxva kerZis momzadebam sxva relsebze gadamiyvana. axali wlis dReebi iyo, rodesac CemTan megobrebi movidnen da Cemeburad momzadebuli kerZebi davaxvedre. minda, madloba gadavuxadao maT, radgan axali saqmianobis – safurSeto momsaxurebis dawyeba maiZules (icinis).
– ra tipis kerZebsa da desertebs sTavazobT momxmarebels?
– vTavazobT sxvadasxva saxis Sereul samzareulos. ZiriTadad, qarTul-kuTxur-gurul kerZebs. rogori gasakviric unda iyos, asakis miuxedavad, baTumis realobaSi mainc aris qarTuli tradiciuli momxmarebeli. Tineijeric ki meubneba: ar minda sendviCi! qarTveli xom gurmania!

– rogor fiqrobT, riT gamoirCeva `erkeTeli~ sxva, msgavsi biznesebisgan?
– `erkeTelis~ saxasiaTo gansxvavebuloba mdgomareobs imaSi, rom es aris kulturul-istoriuli Rirebulebebis mqone brendi, romelic iTvaliswinebs Zvelis gacocxlebas da avTenturobis dacvas, aseve, Zvelze dayrdnobiT axli interpretaciis Seqmnas.
– ratom aris TqvenTvis aseTi mniSvnelovani qarTuli tradiciuli kulinariuli memkvidreobis SenarCuneba da ganviTareba?
– iciT, ar mivekuTvnebi im kategorias, revoluciis gziT rom amsxvreven Zvels da axals emonebian. qarTuli, Zveli Tu axali, kulinaria farTo gastronomiuli ojaxia, romelic xelovnebis nimuSs warmoadgens, mas Sefaseba da dafaseba sWirdeba. albaT, CemSi fundamenturadaa Cemi kuTxisa da qveynis siyvaruli, ramac cota Tamami nabijebi gadamadgmevina. Cemi mokrZalebuli survilia, kulinariis am did ojaxSi `erkeTels~ Tavisi xelwera hqondes.
– gaqvT gansakuTrebuli receptebi an ingredientebi, romlebic `erkeTelis~ produqtebs unikalurs xdis?
– `erkeTels~ aqvs Tavisi mokrZalebuli eqskluzivi – Cireulis deserti (sxvadasxva xilis Ciri amovlebuli TaflSi, nigvziTa da Txilis gemoebiT da saneleblebiT gajerebuli), romelic moTavsebulia vaflze, an vaflis WiqebSi, kerZebidan – qaTami dariCiniTa da RviniT, pikanturi gemoebiT (Zveli guruli kerZi), tabla (guruli Romi) da sxva.

– momxmareblebisgan ra reaqcia modis da rogor moqmedebs es Tqvens saqmianobaze?
– `erkeTeli~ jer erTi wlisac ar aris, igi ganviTarebis etapzea, Tumca, miuxedavad amisa, bevrnairi momxmarebeli gvyavs, cxadia, sxvadasxva xasiaTiT. momxmareblisgan rCevac mimiRia, romelic samomavlod gagviTvaliswinebia da es jansaRi procesia.
– ra arxebiT axdenT Tqveni produqtebis popularizacias?
– ZiriTadad, socialuri qseliT. feisbuqgverdi gvaqvs `erkeTelis~ saxelwodebiT.
– gaqvT Tu ara TanamSromloba sxva biznesebTan an organizaciebTan?
– diax, sakmaod seriozul kompaniebTan gvaqvs safurSeto momsaxurebis xelSekruleba dadebuli.
– rogor fiqrobT, ramdenad SeiZleba gaizardos „erkeTeli“ momavalSi?
– Cveni didi survilia, ufro mravalferovani gavxadoT Cveni Semoqmedeba, romelic ara mxolod qarTvelebze iqneba orientirebuli, aramed turistebzec iqneba gaTvlili, ucxoelebsac moemsaxureba. gvinda gavacnoT maT Cveni qveynis kulturuli da Sinaarsobrivad datvirTuli istoria. `erkeTelis~ arsebobisTvis es yvelaze mniSvnelovania.

– ra gamowvevebs awydebiT rogorc qali mewarme qarTul biznessivrceSi?
– sirTuleebi, SesaZleblobebi, upiratesobebi mamakacis SemTxvevaSi gacilebiT martivad gvardeba magram sadac kulinariaa, qals didi problemebi, vfiqrob, ar eqmneba.
– ra rCevas miscemdiT im qalebs, romlebic sakuTari biznesis dawyebaze fiqroben?
– iyo qali mewarme – es ukve didi pasuxismgeblobaa. Seni saqme unda giyvardes ara imitom, rom Semosavliania da finansuri keTildReoba moaqvs, aramed, unda gesmodes am saqmis guliscema, did sivrceSi unda gaitano, rom bevri Tbili da keTili Semfasebeli hyavdes. ra Tqma unda, Semdeg ufro martivi xdeba saqmianoba.
– rogor axerxebT piradi cxovrebis da biznesis dabalansebas?
– yoveli wuTi gaTvlilia, magram merwmuneT, rodesac didi siyvaruli da mondomebaa, rasac emsaxurebi, yvelaferi gamodis.
– ras niSnavs TqvenTvis warmateba da rogor afasebT ukve ganvlil gzas?
– am mcire droSi sxadasxva organizaciisgan sakmaod bevri mxardaWera mqonia, rac Tavdajerebulobas mmatebs da modunebis saSualebas ar maZlevs, piriqiT, maZlierebs da maxarebs. ganvlili gza arc ise didia, Tumca sakmaod saintereso da datvirTuli iyo.
– ra gegmebi gaqvT?
– `erkeTelis~ mravalferovnebaze muSaobas kvlav vapirebT, ZiriTadad, turistebze iqneba gaTvlili. gegmebSi Sedis, aseve, qarTuli kultura – mevenaxeoba (gadajiSebuli jiSebis gacocxleba).