ზღვა, მზე და მუსიკა – აჭარა ზაფხულის ტურისტული სეზონის მოლოდინში

zafxuli aWaraSi yovelTvis axali sicocxlis dawyebas hgavs – mTisa da zRvis sinTezi, bulvari da mziT gamTbari sanapiro aTasobiT damsvenebels izidavs rogorc saqarTvelos sxvadasxva kuTxidan, ise ucxoeTidan.

2025 wlis zafxulis turistuli sezonis moaxloebasTan erTad, baTumsa da regionis sxva kurortebze ukve aqtiuri samzadisia, raTa stumrebs ganaxlebuli infrastruqturiT, kulturuli RonisZiebebiT daxvdnen da saintereso servisebi SesTavazon. aWara kvlavac erT-erT epicentrad rCeba qveynis sazafxulo turistul rukaze. rogorc kerZo seqtori, ise saxelmwifo uwyebebi muSaoben, raTa Cveni regioni kidev ufro mimzidveli gaxdes rogorc Sida, ise saerTaSoriso turistebisTvis.

winaswari gaTvlebiT, 2025 wlis zafxuli aWaraSi axali turistuli rekordis weli iqneba. regionis mravalferovani landSafti, zRva, mze da qarTuli stumarTmoyvareoba izidavs yvelas, vinc eZebs dasvenebas bunebasTan axlos, magram mainc komfortul garemoSi. CvenTan saubarSi inglisurenovanma gidma maia beriZem aRniSna, rom bolo wlebSi turistebs Tematuri turebi moswonT, yvelaze metad ki aWaruli soflebiT interesdebian.

bolo wlebSi TvalsaCinod gaizarda moTxovna Tematur turebze – istoriuli, eTnografiuli da kulinariuli turebi Zalian popularuli gaxda. vizitiorebs gansakuTrebiT ainteresebT Suaxevisa da xulos Zveli eklesia-monastrebi, arqiteqtura, aseve, tradiciuli aWaruli soflis cxovrebis gacnoba. aWara unikaluria imiT, rom aq zRvispiridan 2 saaTSi mTaSi xar. warmoudgenelia turistisTvis erT dReSi es geografiuli cvlileba, Tanac – siTbo, stumarTmoyvareoba da bunebis silamaze erTad, erT sivrceSi. maRalmTian regionebSi kerZo seqtorma jer kidev aprilis Tvidan daiwyo saremonto da ganaxlebis samuSaoebi. wels gansakuTrebiT zrunaven ojaxuri tipis dasvenebis pirobebis gaumjobesebaze. aseve, turistebisTvis mzaddeba gastronomiuli turebi, romelic, rogorc giTxariT, gansakuTrebiT popularuli gaxda bolo wlebSi. moTxovna gazrdilia „yvelaferi CarTulia~ tipis momsaxurebaze, baTumis zRvispira sastumroebze, Tumca bolo ori wlis ganmavlobaSi mTiani aWaris kurortebze – goderZi, xixani, sxalTa – turistebis interesma gansakuTrebiT imata. es ki saxelmwifo struqturebis CarTulobis gareSe ver moxdeboda. mudmivad tardeba treningebi, saswavlo kursebi. yvelaferi onlainplatformazea gadasuli, amitom soflad mcxovrebi adamianebisTvis aucilebelia teqnikis aTviseba, raTa maTi produqtis kargad wardgena da turistuli potencialis saukeTesod gadmocema SeZlon, turizmis departamenti ki amis sxvadasxva saerTaSoriso turistul gamofenaze mudmivad axorcielebs, – gviTxra maia beriZem.

aWaris turizmisa da kurortebis departamentma regionis axali sareklamo turistuli broSurebi dabeWda – `gastronomia da Rvino~, `buneba da ekoturizmi~, `istoria, kultura da sporti~ da `saqmiani turizmi~.

aWaris kulinariuli da sxva wignebis (`kulinariuli mogzauroba aWaraSi~, `Tevzeuli qarTul samzareuloSi~, `xalxuri tradiciebi da ritualebi aWaraSi~, `xalxuri TamaSobebi da saTamaSoebi aWaraSi~ da `xalxuri rewva aWaraSi~) aReba msurvelebs ukve turistul sainformacio centrebSi SeuZliaT.

departamentma Tematuri sareklamo broSurebi regionis mravalferovani turistuli produqtebis warmoCenis mizniT moamzada. wignebi, ganaxlebuli rukebi da broSurebi ufasod regionSi arsebul 9-ve turistul-sainformacio centrSia xelmisawvdomi. aseve, gvaqvs siaxle – mTiani aWaris yvela markirebuli marSruti erT rukazea ganTavsebuli. turistuli produqtebis ganviTarebis saagentom aWaris ruka ganaaxla da regionSi arsebul 26-ve, markirebul safexmavlo marSruts Tavi erT rukaze mouyara.

ganaxlebuli rukis saSualebiT, mTian aWaraSi mogzaurobis msurvelebi safexmavlo marSrutebze damoukideblad SeZleben gadaadgilebas. ganaxlda baTumi-aWaris gzamkvlevic. mogzaurobisTvis saWiro informaciebis, rukebisa da marSrutebis naxva departamentis vebgverdzea SesaZlebeli.

– aWaris turizmisa da kurortebis departamentis organizebiT aqtiurad mimdinareobs Cveni regionis, da, ra Tqma unda, mTeli qveynis turistuli potencialis popularizacia. ukve wlebia, 25 qveyanaSi mimdinareobs da igegmeba sxvadasxva tipis marketinguli kampaniebi, rogorc satelevizio, ise sagazeTo da sxvadasxva qveyanaze morgebuli sareklamo proeqtebi. Sesabamisad, departamentis ZiriTadi nawili koncentrirebulia Cveni qveynis popularizaciaze. es xdeba saerTaSoriso praqtikis gaTvaliswinebiT. viziarebT sxvebis saerTaSoriso gamocdilebas da vTanamSromlobT maTTan, raTa Cvens qveyanaze morgebuli sareklamo kampaniebi vawarmooT.

baTumi, saqarTvelo gamoirCeva unikaluri kulturiT, saocari bunebrivi ekosistemiT, istoriiT, samzareulo, RvinosTan erTad, xom gansakuTrebulad gamorCeulia. vizitiori rodesac am yvelafers naxulobs, vxvdebiT, rom reklamis swori forma avarCieT, iqneba es qveyanaze morgebuli marketinguli videorgolebi Tu broSurebi. Sedegi yovelTvis dgeba gunduri muSaobiT. warmatebaSi Zalian gvexmareba kerZo seqtoric. maTi umravlesoba CarTulia departamentis mier wamowyebul sxvadasxva programaSi, mTavari niSa ki maTi stumarTmoyvareobaa, rac vizitiors kvlav dabrunebis an sxva megobris Camoyvanis survils uCens. saqarTveloSi 2024 wels 8 milionamde saerTaSoriso vizitiori gvyavda, Cvens regionSi ki 4 milioni viziti dafiqsirda. es saukeTesi Sedegia.

aRsaniSnavia is faqti, rom Cven ganvaaxleT broSurebi, turistuli rukebi da vebportali. bolo wlebSi did yuradRebas vaqcevT aWaris oTxive sezonis datvirTvas. bolo wlebSi viTardeba goderZis saTxilamuro kurorti. SarSan gavleniani samogzauro -ma kurorti goderZi evropis saukeTeso saTxilamuro mimarTulebad daasaxela.

aWara yovelTve icvlis fers, amitom is turistuli produqtebi, romlebic gagvaCnia, amouwuravia. bolo wlebSi Zalian didi datvirTva gvaqvs aWaris maRalmTian raionebSi. mogexsenebaT, baTumis infrastruqtura Zalian swrafad viTardeba, magram amas turistuli seqtoric kargad uwyobs fexs.

bolo wlebis ganmavlobaSi ganvaxorcieleT sami fotoproeqti. Sesabamisad, rogorc foto, aseve teqstobrivi masalac sakmaod dagrovda. swored am informacias warvadgenT-xolme yvela saerTaSoriso turistul gamofenaze. iciT, rom cifruli samyaro ufro swrafia, umal vrceldeba yvela informacia, amitom saerTaSoriso standartebis Sesabamisad ganvaaxleT Cveni vebgverdi. is turistebs, yvela sxva produqtTan erTad, daexmareba turis dagegmvaSi, – aRniSna aWaris turizmisa da kurortebis departamentis ufrosis moadgile qristine ZiZigurma.

sezoni rom namdvilad datvirTuli iqneba, es udavoa, magram aris CrdilSi darCenili rigi sakiTxebi, rac turistuli bumis paralelurad iCens Tavs da SesaZloa, gavlenas axdendes rogorc adgilobriv mosaxleobaze, ise turistebis STabeWdilebebze. zafxulis sezonze baTumis quCebSi avtomobilebis nakadi TiTqmis ormagdeba. parkirebis problema qalaqis centralur ubnebSi mwvavdeba. sazogadoebrivi transporti xSirad ver umklavdeba mgzavrTa raodenobas, rac qmnis diskomforts rogorc turistebisTvis, ise adgilobrivebisTvis.

miuxedavad aqtiuri gawmendiTi samuSaoebisa, sanitariuli normebis darRvevis SemTxvevebi plaJebze xSiria, rac zegavlenas axdens turistul imijze. plastmasis boTlebi, sakvebis narCenebi da mouwesrigebeli garemo zogierT monakveTSi kvlav problemad rCeba. aseve, turistebis didi nakadi iwvevs fasebis mkveTr matebas rogorc sastumroebSi, ise kvebisa da transportis seqtorSi. amavdroulad, servisis xarisxi zogjer ver pasuxobs fasebs, rac uaryofiTad aisaxeba vizitiorebis STabeWdilebebze.

saTqmelia isic, rom zafxulSi, saRamoobiT, baTumi xdeba Zalian xmauriani Ramis klubebisa da sxvadasxva RonisZiebis gamo. xmauris regulaciebis darRveva adgilobriv mosaxleobas awuxebs.

miuxedavad imisa, rom baTumi erT-erTi yvelaze mimzidveli turistuli mimarTulebaa regionSi, mniSvnelovania qalaqis mosaxleobis im nawilma, romelic turistul biznesSia, ifiqros ara mxolod vizitiorebis raodenobaze, aramed maTi momsaxurebis xarisxze, usafrTxoebasa da komfortze.
bednier zafxulis sezons gisurvebT.

xatia iaSvili