ქვეყნის ახალ მარკეტინგულ სტრატეგიად უსაფრთხოებაც მოიაზრება

ნაირა ფუტკარაძე 27 48 93 –

baTumis centridan 6 kilometris moSorebiT, kurort maxinjaurSi `mziuri gardensis~ kompleqsis mSenebloba mimdinareobs. aWaraSi pirveli britanuli investicia Caido. kompleqsi moicavs apartamentebsa da 5-varskvlavian sastumro -s, romelic damsveneblebsa da mcxovreblebs gansakuTrebul pirobebs sTavazobs. misi unikaluroba imaSic mdgomareobs, rom `mziuri gardensi~ pirveli balneologiuri centria aWaraSi.
gTavazobT intervius `mziuri gardensis~ marketingisa da gayidvebis departamentis xelmZRvanel Teona giorgaZesTan
– ratom gadawyviteT am sferoSi saqmianoba da ra SesaZleblobebs iZleva marketingi karieruli zrdis TvalsazrisiT?
– CemTvis marketingi yovelTvis saintereso iyo da swored amitom daviwye gamocdilebis dagroveba aRniSnul sferoSi. Cemi azriT, imisTvis, rom iyo warmatebuli marketeri, saWiroa mudmivi swrafva inovaciebisken. es saukune ki cvlilebebis periodia, romelTanac mudmivad adaptirebaa saWiro, aseve aucilebelia SemoqmedebiTi azrovneba da Sromismoyvareoba. imisaTvis, rom iyo warmatebuli, unda SegeZlos momxmareblis interesebisa da emociebis gansazRvra, raTa mixvde, ra surs Sens momxmarebels. marketingi axal gamowvevebs gvTavazobs Tavisi aqtiuri, saintereso da mravalferovani azrovnebiT. amgvari qmedebebi gvexmareba CarCoebis miRma fiqrsa da axali midgomebis moZiebaSi. es is gamowvevaa, rac biznesis samyaroSi gamogarCevs Seni individualizmiT. yoveli axali proeqtis Sesruleba usazRvro siamovnebas ganiWebs. qveynis axal marketingul strategiad ukve usafrTxoebac moiazreba. Cven, marketerebs gviwevs situaciis fundamenturi fazis Seswavla, Rrma labirinTebSi gadaSveba da Semdeg iwyeba biznesze morgebuli strategiis, taqtikisa da fazebis dagegmareba. aseT SemTxvevebSi vgrZnob, ramdenad did Zalas vflobT marketerebi da didi kompaniebisTvis ramdenad mniSvnelovania simSvidisa da idiliis SegrZneba.
– `mziuri gardensis~ istoriaze gviambeT. . .
– kurort maxinjaurSi, botanikur baRTan axlos, zRvis piras, multifunqciuri sacxovrebeli kompleqsi `mziuri gardensi~ Sendeba. misi sarekreacio sivrce 12 000 kvm-s moicavs, mTlianobaSi ki zona 15 000 kvm-ia. es swored is adgilia, sadac aTwleulebis win, cnobili balneokurorti `mziuri~ iyo ganTavsebuli. rogorc cnobilia, maxinjauri hifsometriulad aris ganlagebuli zRvis donidan 15-100 metrze, aq arsebul mikroklimats da subTermul-mineralur wyals adgilobrivi mosaxleoba jer kidev XX saukunis dasawyisSi sxvadaxva daavadebis samkurnalod iyenebda. 2019 wlidan moyolebuli, `mziuri~ axal sicocxles iZens da sacxovrebeli da sastumro sivrcis garda, samkurnalo da dasasvenebel servisebsac SesTavazebs gantvirTvis msurvelebs. aRsaniSnavia, rom es aris britanuli investicia aWaraSi, romelsac kompania
,, ” -i axorcielebs. swored investori kompaniis kvalificiuroba ganapirobebs proeqtis maRali standartiT mSeneblobas da Semdgom operirebas. gamajansaRebeli garemo, daculi teritoria, wvdoma kompleqsSi Semaval 5-varskvlaviani sastumros A-s servisebTan da rac mTavaria, binaSi Cadebuli investiciis 5 weliwadSi ukan dabrunebis SesaZlebloba – es `mziuri gardensis~ SeTavazebis mxolod nawilia.
– rogor moizideT britanuli investicia?
– saqarTveloSi investirebiT Zalian bevri kompaniaa dainteresebuli misi resursebis potencialidan gamomdinare. Tavad britanuli kompania `~-i am proeqtis ganviTarebis udidesma SesaZleblobam daainteresa, radgan apartamentebis garda, aq ganTavsdeba saerTaSoriso brendis sastumro Crowne Plaza da amasTan erTad, aWaraSi pirveli balneologiuri kurortic aRdgeba. swored am kompaniis xelSewyobiT, `mziuri gardensSi~ aWaraSi pirveli britanuli investicia Caido.
– sivrcis komforti – es cneba sakmaod individualuria. sainteresoa, rogoria am mxriv `mziuri gardensis~ xedva?
– Cveni xedviT, apartamentSi, pirvel rigSi, unda iyos yvela piroba mSvidi cxovrebisa Tu dasvenebisTvis. es niSnavs sivrcis maqsimalur SegrZnebas, energoefeqturobas, dazogil komunalur gadasaxadebsa da garemos, sadac ar SegawuxebT xmauri an temperaturuli cvlilebebi. swored amitom, CvenTan apartamentebis Weris simaRle 3 m-ia, xolo sivrce maqsimaluradaa aTvisebuli mcxovreblebisTvis yvela saWiro sacxovrebeli zoniT, avejiTa Tu teqnikiT. amas garda, TiToeul apartaments aqvs veranda da yvela maTganidan iSleba ulamazesi panoramuli xedebi zRvaze. rac Zalian mniSvnelovania, Cven vizruneT imaze, rom es kompleqsi srulad adaptirebuli yofiliyo SSm pirebze. kompaniam eqsterieris gamorCeul dizainzec izruna Dda igi 21-e saukunis Tanamedrove moTxovnebs pasuxobs rogorc masalebis gamoyenebiT, aseve funqciurad da infrastruqturiT. iqidan gamomdinare, rom am teritoriaze iqneba sasturmo da aWaraSi pirveli balneologiuri kurorti, is damsveneblebs ara marto saqarTvelodan, aramed sxvadasxva qveynidanac moizidavs. swored amitom, vecadeT, rom es kompleqsi umaRlesi donis, maRali klasis dizainiT yofiliyo gamorCeuli.
– ra ZiriTadi TvisebebiT gamoirCeva `mziuri gardensi~ sxvebisgan?
– `mziuri gardensis~ kompleqsSi Tavmoyrili iqneba Tanamedrove cxovrebisTvis saWiro yvela servisi. kerZod, kvebis obieqtebi, spacentri, fitnesi, bavSvebisTvis adaptirebuli zonebi, sakonferencio darbazi, kerZo parkireba, rekreaciuli zona, keTilmowyobili, piradi sanapiro zoli, kalaTburTis moedani, Ria da daxuruli auzebi. uzarmazari ezo hamakebiT, pufebiT, baliSebiTa da rbili avejiT iqneba keTilmowyobili. ezos teritoriaze gakeTdeba sazafxulo amfiTeatri, damontaJdeba sacoci kedeli, daidgmeba giganturi Wadrakis dafa. dagegmi-lia aseve, mcire akvaparkis mowyoba da bavSvTa aqtivobebisTvis sxvadasxva servisis danergva. multifunqciuri kompleqsi momxmareblebs sTavazobs iseT momsaxurebebs, rogoricaa: konsierJi, transportireba, ZiZa, animatorebi, eqimi, kompleqsis movla-patronoba da a.S. garda amisa, kompleqsis rezidentebs/mcxovreblebs eqskluziuri wvdoma eqnebaT 5-varskvlaviani sastumro infrastruqturasTan da servisebTan. kerZod, proeqti moicavs or 15-sarTulian da erT 17-sarTulian Senobas, romelTagan erT-erTSi ganTavsebuli iqneba sastumro momxmareblisTvis proeqts gansakuTrebul xibls sZens jansaRi garemo. `mziuri gardensis~ sacxovrebel kompleqsSi Semavali, 12000 kv metrze gadaWimuli rekreaciuli zona, mTisa da zRvis haeris nazavTan erTad, unikalur mikroklimats da xarisxiani cxovrebisa da dasvenebisaTvis idealur garemos qmnis. aRsaniSnavia, rom rekreaciuli zonis nawili iqneba fiWvnari da sxva endemuri nargavebi, romlebic wlebia amSvenebs teritorias.

– 21-e saukunis cxovrebis stili Zalian mWidro kavSirSia daxvewil infrastruqturasa da sacxovrebel kompleqsSi arsebul saWiro servisebTan. rogoria am mxriv Tanamedrove momxmareblis moTxovnebi da rogor pasuxobs maT Tqveni kompania?
– Tanamedrove apartamenti, esTetikurobasa da simyudrovesTan erTad, funqcionalurobas gulisxmobs. am tipis sivrceSi cxovreba mobinadres unda gvrides simSvides da harmonias. martivad rom vTqvaT, apartamenti unda iyos Tqveni usasrulo gantvirTvis saSualeba. es ar aris mxolod standartuli bina, sadac isveneb weliwadis romelime dros an cxovrob mudmivad. Cveni apartamentebis kompleqsi moicavs e.w. -is anu sazogadoebas da maTi cxovrebis wess, radgan zrunavs momsaxurebisa da infrastruqturuli servisebis mravalferovnebaze. Cveni mizania, datvirTuli cxovrebis reJimis miuxedavad, adamianebma aq cxovrebisa Tu dasvenebisas, miiRon maqsimaluri siamovneba da ganitvirTon. swored am princips efuZneba Cveni slogani – `mihyevi mwvane cxovrebis stils~. darwmunebulni varT, rom erTad SevimuSavebT iseTi cxovrebis models, romelic 21-e saukuneSi saWiro yvela komforts Segviqmnis.
– `mziuri gardensis~ arqiteqturul Rirebulebasa da mSeneblobis xarisxze gviambeT. . .
– mSeneblobis xarisxi umaRlesia. Tbosaizolacio da cecxlgamZle masalebi didi dakvirvebiT SeirCa. britanuli investori kompaniis, M-is maRalkvalificiuroba da sandooba pirdapirproporciulad moqmedebs mSeneblobis xarisxze. damsvenebelsa da mcxovrebels ar Seawuxebs zRvispira nesti da xmauri. rogorc eqsterieri, aseve interieri premium klasis masalebiT iqneba mopirkeTebuli, apartamentebi dasrulebuli remontiT, teqnikiTa da avejiT Cabardeba. daproeqtebisas gaviTvaliswineT panoramuli xedebis mniSvneloba da, Sesabamisad, absoluturad yvela apartamentidan iSleba zRvis xedi.
– ra etapzea da rogor mimdinareobs sakurorto biznesis ganviTarebis morigi etapi `mziuri gardensSi~?
– am etapze Savi karkasis mSenebloba ukve dasrulebulia da mimdinareobs mosapirkeTebeli samuSaoebi, xolo proeqti 2022 wlis ivnisSi dasruldeba. am proeqts, pirvel rigSi, adgilobrivi infrastruqturis ganviTarebisTvis aqvs udidesi mniSvneloba, radgan 5-varskvlaviani saerTaSoriso brendis sastumro Semodis da mimdinareobs istoriuli mniSvnelobis balneologiuri kurortis aRdgena. qarTvel damsveneblebs eqnebaT imis SesaZlebloba, rom miiRon saerTaSoriso donis momsaxureba. samomavlod, sastumros marTva, rogorc Sida, aseve Semomyvan turizmis ganviTarebaze izrunebs. didi mniSvneloba aqvs gamajansaRebel da samedicino mimarTulebasac. amis garda, aq dasaqmdeba 200-mde adgilobrivi mcxovrebi,
– ra gavlena moaxdina pandemiam investoris gegmebze?
– britanuli kompaniis -is xelSewyobiT, mSenebloba 2019 wlidan mimdinareobs da pandemiis pirobebSic ki, erTi dRiTac ar SeCerebula. samuSaoebi yvela mowodebuli rekomendaciis dacviT mimdinareobs.